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WHAT DO YOU 
WANT TO BE WHEN 
YOU GROW UP? 
ADVERTISING INDUSTRY OVERVIEW 
© Hunter Territo / Xdesign, Inc - If duplicatin...
ADVERTISING INDUSTRY OVERVIEW
“Forget Mad Men, and f* Don Draper. He 
lived in an easy world where nothing 
changed for thirty years, where you 
could s...
...This world, the one you and I live in, 
evolves every second, every day.” 
ADVERTISING INDUSTRY OVERVIEW 
Source: Gary ...
WHAT DID I GET 
MYSELF INTO? 
ADVERTISING INDUSTRY OVERVIEW
DEFINITION OF ADVERTISING 
Old: 
A paid communication to promote a product, service, 
brand, or cause through purchased me...
SOCIAL 
MEDIA 
WEB 
ADVERTISING INDUSTRY OVERVIEW 
PUBLIC 
RELATIONS 
EVENT 
PLANNING 
DIRECT 
MAIL 
ADVERTISING SEO E-MAI...
ADVERTISING INDUSTRY OVERVIEW 
INTEGRATED MARKETING 
COMMUNICATIONS
ADVERTISING INDUSTRY OVERVIEW 
=CAMPAIGN
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
WHERE DO YOU 
WANT TO WORK? 
ADVERTISING INDUSTRY OVERVIEW
THE AGENCY: 
BIG vs. SMALL 
ADVERTISING INDUSTRY OVERVIEW
FULL SERVICE 
SPECIALIZED 
B2C / B2B 
IN HOUSE 
ADVERTISING INDUSTRY OVERVIEW
HOW WILL YOU 
GET THE CLIENT? 
ADVERTISING INDUSTRY OVERVIEW
REFERRAL 
PITCH / SPEC 
REQUEST FOR PROPOSAL (RFP) 
BEING AWESOME 
ADVERTISING INDUSTRY OVERVIEW
HOW WILL YOU 
GET PAID? 
ADVERTISING INDUSTRY OVERVIEW
MEDIA COMPENSATION 
MARKUPS 
RETAINER 
HOURLY / PROJECTS 
INCENTIVE SYSTEM 
ADVERTISING INDUSTRY OVERVIEW
WHAT ROLE(S) 
WILL I PLAY? 
ADVERTISING INDUSTRY OVERVIEW
“65% of kids entering school this year will 
end up in jobs that don’t exist yet.” 
ADVERTISING INDUSTRY OVERVIEW 
Source:...
ADVERTISING INDUSTRY OVERVIEWTbreadth of knowledge 
depth of 
expertise
ADVERTISING INDUSTRY OVERVIEW
PRINCIPAL 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
CREATIVE DIRECTOR 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ART DIRECTOR 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
COPYWRITER 
ADVERTISING INDUSTRY OVERVIEW
GRAPHIC DESIGNER 
ADVERTISING INDUSTRY OVERVIEW
PRODUCTION ARTIST 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
ACCOUNT EXECUTIVE 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
MEDIA DIRECTOR / 
BUYER 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
DIRECTOR OF AGENCY 
OPERATIONS 
ADVERTISING INDUSTRY OVERVIEW
SOCIAL / DIGITAL 
STATEGIST 
ADVERTISING INDUSTRY OVERVIEW
BRAND MANAGER 
ADVERTISING INDUSTRY OVERVIEW
MARKETING 
DIRECTOR 
ADVERTISING INDUSTRY OVERVIEW
EVENT PLANNER 
ADVERTISING INDUSTRY OVERVIEW
PR SPECIALIST 
ADVERTISING INDUSTRY OVERVIEW
INTERACTIVE 
DIRECTOR 
ADVERTISING INDUSTRY OVERVIEW
DEVELOPER 
ADVERTISING INDUSTRY OVERVIEW
UX / UI DESIGNER 
ADVERTISING INDUSTRY OVERVIEW
FREELANCERS 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW
WHO WILL BE MY 
CO-WORKERS? 
ADVERTISING INDUSTRY OVERVIEW
ADVERTISING INDUSTRY OVERVIEW 
COPYWRITER ART DIRECTOR 
Source: Edward Boches - EdwardBoches.com
ADVERTISING INDUSTRY OVERVIEW 
COPYWRITER ART DIRECTOR 
Source: Edward Boches - EdwardBoches.com
SOCIAL COPYWRITER ART DIRECTOR MOBILE 
ADVERTISING INDUSTRY OVERVIEW 
Source: Edward Boches - EdwardBoches.com
MOBILE WEB SOCIAL PR 
ADVERTISING INDUSTRY OVERVIEW 
Source: Edward Boches - EdwardBoches.com
UX PR ART DIRECTOR MOBILE 
ADVERTISING INDUSTRY OVERVIEW 
Source: Edward Boches - EdwardBoches.com
HOW WILL I 
KNOW WHAT’S 
RIGHT FOR ME? 
ADVERTISING INDUSTRY OVERVIEW
TALENT PASSION MONEY 
ADVERTISING INDUSTRY OVERVIEW 
Source: Jim Collins - Good to Great
TALENT 
ADVERTISING INDUSTRY OVERVIEW 
PASSION 
MONEY 
Source: Jim Collins - Good to Great
“Find this and you will never 
differentiate between your work life and 
your personal life. You’ll just live, and 
you’ll...
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Advertising Industry Overview

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Introduction into the advertising agency, how teams work, types of agencies, job titles, & finding your passion

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Transcript of "Advertising Industry Overview"

  1. 1. WHAT DO YOU WANT TO BE WHEN YOU GROW UP? ADVERTISING INDUSTRY OVERVIEW © Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately
  2. 2. ADVERTISING INDUSTRY OVERVIEW
  3. 3. “Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked... ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
  4. 4. ...This world, the one you and I live in, evolves every second, every day.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
  5. 5. WHAT DID I GET MYSELF INTO? ADVERTISING INDUSTRY OVERVIEW
  6. 6. DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media. New: Bringing a brand to life by any means necessary for the consumer. ADVERTISING INDUSTRY OVERVIEW Source: Luke Sullivan - Hey Whipple Squeeze This
  7. 7. SOCIAL MEDIA WEB ADVERTISING INDUSTRY OVERVIEW PUBLIC RELATIONS EVENT PLANNING DIRECT MAIL ADVERTISING SEO E-MAIL MARKETING
  8. 8. ADVERTISING INDUSTRY OVERVIEW INTEGRATED MARKETING COMMUNICATIONS
  9. 9. ADVERTISING INDUSTRY OVERVIEW =CAMPAIGN
  10. 10. ADVERTISING INDUSTRY OVERVIEW
  11. 11. ADVERTISING INDUSTRY OVERVIEW
  12. 12. ADVERTISING INDUSTRY OVERVIEW
  13. 13. ADVERTISING INDUSTRY OVERVIEW
  14. 14. ADVERTISING INDUSTRY OVERVIEW
  15. 15. ADVERTISING INDUSTRY OVERVIEW
  16. 16. ADVERTISING INDUSTRY OVERVIEW
  17. 17. WHERE DO YOU WANT TO WORK? ADVERTISING INDUSTRY OVERVIEW
  18. 18. THE AGENCY: BIG vs. SMALL ADVERTISING INDUSTRY OVERVIEW
  19. 19. FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE ADVERTISING INDUSTRY OVERVIEW
  20. 20. HOW WILL YOU GET THE CLIENT? ADVERTISING INDUSTRY OVERVIEW
  21. 21. REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME ADVERTISING INDUSTRY OVERVIEW
  22. 22. HOW WILL YOU GET PAID? ADVERTISING INDUSTRY OVERVIEW
  23. 23. MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM ADVERTISING INDUSTRY OVERVIEW
  24. 24. WHAT ROLE(S) WILL I PLAY? ADVERTISING INDUSTRY OVERVIEW
  25. 25. “65% of kids entering school this year will end up in jobs that don’t exist yet.” ADVERTISING INDUSTRY OVERVIEW Source: Cathy Davidson - Academia
  26. 26. ADVERTISING INDUSTRY OVERVIEWTbreadth of knowledge depth of expertise
  27. 27. ADVERTISING INDUSTRY OVERVIEW
  28. 28. PRINCIPAL ADVERTISING INDUSTRY OVERVIEW
  29. 29. ADVERTISING INDUSTRY OVERVIEW
  30. 30. CREATIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  31. 31. ADVERTISING INDUSTRY OVERVIEW
  32. 32. ART DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  33. 33. ADVERTISING INDUSTRY OVERVIEW
  34. 34. COPYWRITER ADVERTISING INDUSTRY OVERVIEW
  35. 35. GRAPHIC DESIGNER ADVERTISING INDUSTRY OVERVIEW
  36. 36. PRODUCTION ARTIST ADVERTISING INDUSTRY OVERVIEW
  37. 37. ADVERTISING INDUSTRY OVERVIEW
  38. 38. ADVERTISING INDUSTRY OVERVIEW
  39. 39. ACCOUNT EXECUTIVE ADVERTISING INDUSTRY OVERVIEW
  40. 40. ADVERTISING INDUSTRY OVERVIEW
  41. 41. MEDIA DIRECTOR / BUYER ADVERTISING INDUSTRY OVERVIEW
  42. 42. ADVERTISING INDUSTRY OVERVIEW
  43. 43. DIRECTOR OF AGENCY OPERATIONS ADVERTISING INDUSTRY OVERVIEW
  44. 44. SOCIAL / DIGITAL STATEGIST ADVERTISING INDUSTRY OVERVIEW
  45. 45. BRAND MANAGER ADVERTISING INDUSTRY OVERVIEW
  46. 46. MARKETING DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  47. 47. EVENT PLANNER ADVERTISING INDUSTRY OVERVIEW
  48. 48. PR SPECIALIST ADVERTISING INDUSTRY OVERVIEW
  49. 49. INTERACTIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  50. 50. DEVELOPER ADVERTISING INDUSTRY OVERVIEW
  51. 51. UX / UI DESIGNER ADVERTISING INDUSTRY OVERVIEW
  52. 52. FREELANCERS ADVERTISING INDUSTRY OVERVIEW
  53. 53. ADVERTISING INDUSTRY OVERVIEW
  54. 54. WHO WILL BE MY CO-WORKERS? ADVERTISING INDUSTRY OVERVIEW
  55. 55. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
  56. 56. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
  57. 57. SOCIAL COPYWRITER ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  58. 58. MOBILE WEB SOCIAL PR ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  59. 59. UX PR ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  60. 60. HOW WILL I KNOW WHAT’S RIGHT FOR ME? ADVERTISING INDUSTRY OVERVIEW
  61. 61. TALENT PASSION MONEY ADVERTISING INDUSTRY OVERVIEW Source: Jim Collins - Good to Great
  62. 62. TALENT ADVERTISING INDUSTRY OVERVIEW PASSION MONEY Source: Jim Collins - Good to Great
  63. 63. “Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Crush It
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