Digital Strategy for Roxy

  • 2,034 views
Uploaded on

New digital marketing strategies for Roxy.

New digital marketing strategies for Roxy.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,034
On Slideshare
0
From Embeds
0
Number of Embeds
10

Actions

Shares
Downloads
28
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Strategy for RoxyNew Digital Strategy for Roxy Lu Zhang by Lu Zhang
  • 2. Main demographic:young people Target market: surfing, snowboarding, swimwear, other extreme sports
  • 3. Brand image goals: “fun and alive, naturally beautiful, daring and confident”Challenges:face a tough competitionwith other brands that sellsimilar products.
  • 4. Media outlets:Facebook(1.9m)Twitter(20k)Youtube(10k)Official blog
  • 5. New Strategies:Social Media StrategyOnline AdvertisingMobile Marketing
  • 6. PinterestYoutube: Upload teaching videosof surfing, snowboarding,swimming, etc. Hold a contest askingconsumers to upload theirown videos related withRoxy.
  • 7. Google AdWords campaignKeywords:surfing, snowboard, swimwearand X-sportsAd copy :“Find your Roxy-style suit forsurfing, snowboarding,swimwear and X-sports!”"Wear like a Roxy girl: surfing,snowboarding, swimwear and X-sports."
  • 8. Create an app:Provide informationabout product,advertisement,promotion, events,blogs, etc.
  • 9. Metics of success:Pinterest followers,Youtube subscribers,Google Analytics,App downloads.
  • 10. Budget: $50,000Google AdWord campaign (24,000)reward of Youbute competition winner (1000)the app development (25000)