Kerrang Analysis & Possible FontsPresentation Transcript
Looking at the three pages it is evident that all 3 pages have the same colour scheme being applied to it of yellow, black and white. This is part of their house style and this contributes towards brand recognition. The magazine itself comes across to be quite messy and loud yet it is actually quite organised. The masthead appears to have a ‘shattered glass’ effect on it and it has the slogan too ‘Life is loud’ which is onomatopoeic and suggests the music that the magazine covers. The messy and loud look that Kerrang! have relates to their target audience of rockers and it gives the magazine a very formal approach. The main title on the front cover is the unique selling point of this magazine and entices readers to buy this issue. Next to the title there are some pictures which are separated into a yellow column. These pictures relate to the title and suggest that they have some kind of involvement. Looking at the contents page in the middle the colour scheme is being used quite effectively yet on the inside the magazine doesn’t seem to be as messy and loud. I think as well the colours help to draw you into the most important pieces of
In my magazine I will have to consider the different types of font that I can use in my magazine so that it appeals to my niche market. Beneath I will show a range of different possible fonts that I could use which I think would look good for my target audience. With these fonts, I’m hoping to pick a dazzling font and place a splatter of paint behind it so it appeals to the target audience, as people associate them as being messy and that they like bright colours. I think this font could be applicable because it’s neat yet it still looks rather funky relating to my target audience. I think this font is quite good because it has a rough look to it and relates to the grungy rock side of my niche market. I think this font would look could because it’s very statement-like and would look could with bright colours applied to it. However the spacing between the ‘o’ and the ‘w’ is quite large and makes it look like there are two separate words. I think this font is quite easy on the eye yet it seems to be quite girly and angelic which wouldn’t appeal to me target audience.
I think this font is okay because it’s not the neatest and may appeal to my target audience, however it looks too plain. I think this font is really quite appealing especially for the target audience as it has that messy effect to it with the splatters too and it relates directly to their fashion and personalities. This font is also quite good because it is really easy to read and looks quite childlike but also it will appeal to the target audience as it similar to graphics that are put onto their typical clothing. This font isn’t too bad as again it’s easy to read and would look good with the splatter behind it. However, some may think this font is quite plain.