“Brother, Can You Spare Some Social Change?” Cool Campaign Ideas for Nonprofits      with Social Media Moxie             H...
Lets ExperimentCrowdsourcing ideas    What you do and for whom    What you want to come away with    How we can get the...
Lets ExperimentWhats Ahead    Ideas you can “steal” ;)    Funding options + resources    Experts + orgs to follow    O...
Steal These IdeasSocial MediaVideo + YouTube    Seattle Childrens Hospital    Not a formal campaign    22-yr-old patien...
Steal These IdeasSocial MediaFacebook Campaigns    Krafts “Likeapella”    Music video thanks “Likers”    Over 4,600 res...
Steal These IdeasSocial MediaFacebook Causes    Free tool    Pledges, Petitions    Fundraising    #Tip: Interaction do...
Steal These IdeasSocial MediaFacebook Contests    Feeding America    Volunteer photos get votes    $500 goes to winners...
Steal These IdeasSocial MediaPinterest Contests    Tablet “Social Hotel”    Pin photos of concepts    Follow and share...
Steal These IdeasSocial MediaPartner Campaigns    Cell Phones for Soldiers    Teamed with Cause Tee    Social fundraisi...
Steal These IdeasSocial MediaBlog + Email + Video    TypeTAP campaign    World Water Day event    Provided assets to   ...
Funding for FundraisingCrowdfunding + SocialKickstarters for Nonprofits    Razoo.com    CauseVox.com    Rally.org    S...
What Are We Leaving With?7 Key Takeaways + Tips    Look to your stakeholders for creative ideas!    Use a personal touch...
Open Mic + Thank You!Hunter BoyleSr. Business Development Manager, AWeber (@AWeber)Connect with me …  Follow me on Twitte...
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Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012

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“Brother, Can You Spare Some Real-Time Social Change? - Cool Campaign Ideas for Nonprofits with Social Media Moxie” looks at a variety of ways nonprofits are using social media to raise awareness, funds, volunteer support and more.

Featuring several ideas worth "stealing" from both nonprofit and corporate campaigns, plus crowdfunding resources and links to experts worth following online, this session elicited very positive feedback from the audience at the SoMeBizLife Conference in Doylestown, PA on May 30, 2012.

Links to featured resources are at: http://bit.ly/somebizlife-hb

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Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012

  1. 1. “Brother, Can You Spare Some Social Change?” Cool Campaign Ideas for Nonprofits with Social Media Moxie Hunter Boyle Sr. Business Development Manager, AWeber @hunterboyle - @aweber #SoMeBizLife
  2. 2. Lets ExperimentCrowdsourcing ideas What you do and for whom What you want to come away with How we can get there in an hourGoal: You leave with 1-3 ideas you can act upon quickly
  3. 3. Lets ExperimentWhats Ahead Ideas you can “steal” ;) Funding options + resources Experts + orgs to follow Open mic + brainstorming
  4. 4. Steal These IdeasSocial MediaVideo + YouTube Seattle Childrens Hospital Not a formal campaign 22-yr-old patients concept 2.3 million views #Tip: Look to your stakeholders for creative ideas!
  5. 5. Steal These IdeasSocial MediaFacebook Campaigns Krafts “Likeapella” Music video thanks “Likers” Over 4,600 responded #Tip: Use a personal touch + personality with social media.
  6. 6. Steal These IdeasSocial MediaFacebook Causes Free tool Pledges, Petitions Fundraising #Tip: Interaction doesnt always mean solicitation.
  7. 7. Steal These IdeasSocial MediaFacebook Contests Feeding America Volunteer photos get votes $500 goes to winners local food bank (sponsored) #Tip: Partners can help offset costs and promote contests.
  8. 8. Steal These IdeasSocial MediaPinterest Contests Tablet “Social Hotel” Pin photos of concepts Follow and share Dont need to be designer, architect to get involved 959 followers, 18 pins (at press time) #Tip: Make sure contest prizes/incentives match the effort!
  9. 9. Steal These IdeasSocial MediaPartner Campaigns Cell Phones for Soldiers Teamed with Cause Tee Social fundraising Donated design/production #Tip: Create campaigns that get attention online and offline.
  10. 10. Steal These IdeasSocial MediaBlog + Email + Video TypeTAP campaign World Water Day event Provided assets to 150 bloggers Goal: $10K in 24 hrs Result: $24K w/ match #Tip: Targeted blogger + social outreach is the new PR.
  11. 11. Funding for FundraisingCrowdfunding + SocialKickstarters for Nonprofits Razoo.com CauseVox.com Rally.org StartSomeGood.com FirstGiving.com IOBY.org (environmental)
  12. 12. What Are We Leaving With?7 Key Takeaways + Tips Look to your stakeholders for creative ideas! Use a personal touch + personality with social media. Interaction doesnt always mean solicitation. Partners can help offset costs and promote contests. Make sure contest prizes/incentives match the effort. Create campaigns that get attention both online and offline. Targeted blogger + social outreach is the new PR.
  13. 13. Open Mic + Thank You!Hunter BoyleSr. Business Development Manager, AWeber (@AWeber)Connect with me …  Follow me on Twitter: @hunterboyle  Email me at: hunterb@aweber.comFor links to the ideas and resources covered today,please visit: http://bit.ly/somebizlife-hb

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