Social media talk

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Some slide about social media to present to VNG staff on 25 Nov 2010

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  • The story about owner of café tell her friends about the dead of café owner in ice keeper on news paper
  • Some cases of Don/ No one can engage
  • One again, the key is conversation
  • Social media talk

    1. 1. Social Media Talk., 25/11/2010
    2. 2. Content • Social media? • Why social media? • How can (can’t) we mine? • How can we measure the result?
    3. 3. “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better” Avinash Kaushik, Analytics Evangelist, Google Social Media?
    4. 4. “An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” WikiPedia Social Media?
    5. 5. In contrast with traditional media (Mass Media): One way media, Social media is too ways media Social Media? Oneway communicatio n Conversation ready
    6. 6. Born even earlier than Mass Media: Since the beginning of human being, when men have conversations Social Media?
    7. 7. Why social media? Elements of the communication process
    8. 8. Why social media? Easy to get feedback, reduce noise, real time help the receiver to understand the message
    9. 9. Why social media? Spread faster, larger than traditional media: Viral VS Oral, Word of Mouse VS Word of Mouth Word-of-mouseWord-of-mouth
    10. 10. Why social media? Mass media is a kind of monopoly media: it belongs to publishers, reporters, broadcasters Social media belongs to everyone and many tools allow people to do that Buy VS Earn
    11. 11. How can (can’t) we mine? Choosing channel (too many of tools)/ build your home source for media
    12. 12. How can (can’t) we mine? Up to date and stick with content: hot content/ contest/ question...to engage
    13. 13. How can (can’t) we mine? Choose right team to engage Don’t choose a Guru but a passion team
    14. 14. How can (can’t) we mine? Social Media is not ALL!
    15. 15. How can (can’t) we mine? Social Media can’t solve everything! Bad product Traffic outside the community
    16. 16. How can (can’t) we mine? Remember: the key is conversation
    17. 17. How can we measure the result? Depend on Social services: Facebook insight/ Youtube insight/ GA…
    18. 18. Some last words Listen
    19. 19. Some last words Engage
    20. 20. Some last words Measure
    21. 21. Some last words Stop thinking campaign, Start thinking conversation
    22. 22. Thank for your time!

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