Hungama Managed Services


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Hungama Managed Services

  1. 1. <ul><li>creating a passion for entertainment globally </li></ul>
  2. 2. Hungama at a glance <ul><li>South Asia’s Largest Digital Mobile Entertainment Company </li></ul><ul><li>Largest Aggregator, developer, publisher & distributor of South Asian entertainment content in the world </li></ul><ul><li>Neeraj Roy, MD & CEO, chairs the Mobile Entertainment Forum (MEF) Asia </li></ul><ul><li>Digital Media Entertainment Company focused on triple play of mobile, internet & IPTV </li></ul><ul><li>Controls 40% of entertainment destinations in India </li></ul><ul><li>Collective view of Hungama Digital Media assets exceeds 1.6 billion impressions/ month & over 17 million unique visitors </li></ul><ul><li>Worked with 300+ brands on over 1500 digital campaigns </li></ul><ul><li>More than 305 indian & international content partners serving over 50 telecos across 38 countries </li></ul><ul><li>Indepth understanding of delivery technology, platforms, content formats & categories </li></ul>
  3. 3. GLOBAL PRESENCE <ul><li>33 countries = 3 billion people daily | Mobile, Internet & IPTV | Innovative content and solutions </li></ul>
  4. 4. Our Products & Services Managed Services Messengers Caller Ringback Tones Outbound dialers/USSD Imagery Videos IVR Radio Games Ringtones WAP portals / Voice portals Blogs Mobile updates Social Networking Sections Voice SMS
  5. 5. <ul><ul><li>- Different application vendors deployed across different MNOs, leads to a non-standard & poor quality service experience (look & feel, service flow etc) - Disjoint service feel, due to siloed communication groups between mobile, internet & TV - Content overload but sub standard content discovery - Mobile Number Portability creates a challenge of replicating a similar service experience between MNOs - Service adoption, benefits & community reach gets restricted, owing to lack of interoperability - Lack of service personalization, leading to a sense of fatigue - Being bombarded by services & content, which may not have any relevance for the user - OBDs & SMS/ WAP pushes at odd hours of the day, lead to a growing alienation from the service provider - Service experience still primitive, due to loose coupling between different categories of applications </li></ul></ul>Existing Challenges End Customer MNO <ul><ul><li> - Wastage of resources, due to lack of availability of integrated platform architecture - Enabling interoperability is a challenge & hence driving service uptake & usage - Multiplicity of vendors leading to chaotic vendor management - Non standard look and feel of services & content, due to multiple direct vendor relationships & difficulty to monitor/ control the multiple partner deployments - Lower profitability due to huge resource cost, manning multiple relationships - Lower competitiveness, owing to increased time to market with lengthy vendor evaluation processes - “Knowing the end customer”, still a distant dream, due to customer profiling insulated between delivery bearers (sms, wap, ivr etc) - Lost revenue opportunities, owing to completely missing or superficial cross-sell & upsell opportunities - Promotions still bank heavily on “one size fits all” credo, than segmented targeting - Lowered risk taking ability, owing to service deployment architecture being such that should a service revenue performance fail expected results, the complete hardware has to be written off - Increased CAPEX costs emanating out of portability/ scalability, due to platform deployments not being either future proof or scalable - Increased service complexity, due to multiple points of configuration - Possible revenue leakages, due to multiple points of charging </li></ul></ul>
  6. 6. Managed Services Offering
  7. 7. Benefits of Managed Service Consumer MNO Content Provider Unique experience across service and application Content & Service discovery becomes easier than before Gets the service as per his persona and preference Instant gratification Single Management Layer Faster & Easier system up-gradation Single Provisioning Interface Less scope of error and better trouble shooting Uniformity of service Operator can focus on NPD instead of Content Partner Management Cross Promotion Overall Cost Reduction Billing Transparency with Operators for Content Aggregators System Up gradation at Operator’s end is no more a Cumbersome Process for Content Aggregators Increase in Revenues as Content Hub will use Business Intelligence for Cross Promotions.
  8. 8. Hungama’s premium content
  9. 9. Hungama’s international content Access to content from Sony Pictures, Paramount, EMI and Universal
  10. 10. Hungama’s Premium Games Exclusive branded games from the largest International players SONY Pictures & PARAMOUNT Games Over 1000 + Games to choose from!
  11. 12. Social Communities PARTNER WITH HUNGAMA
  12. 13. VAS push through Retail Kiosks Content download through kiosks
  13. 14. Case Studies
  14. 15. Mobile <ul><li>Hungama manages end-to-end WAP and RBT platform for du </li></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Vendor Management </li></ul></ul><ul><ul><li>Reporting & MIS </li></ul></ul><ul><ul><li>Business Intelligence & Analysis </li></ul></ul><ul><ul><li>Promotional Support </li></ul></ul><ul><li>Post Hungama </li></ul><ul><ul><li>Downloads grew in 1 ½ years by over 1500% </li></ul></ul><ul><ul><li>With a consistent average month-on-month growth of over 87% </li></ul></ul>UAE’s Leading Mobile Carrier
  15. 16. Bollypop Online Competition <ul><li>Bollypop is the World’s first online Bollywood dance competition </li></ul><ul><li>Verizon promoted this competition on TV, Web, Mobile </li></ul><ul><li>How Bollypop Works: </li></ul><ul><ul><li>Visit </li></ul></ul><ul><ul><li>Upload Bollywood Dance video’s and compete! </li></ul></ul><ul><ul><li>Online viewer voting picks 10 finalists </li></ul></ul><ul><ul><li>Celebrity Judge's choose winner </li></ul></ul><ul><ul><li>Most viewers are parents, relatives and friends of participants (Non-Resident Indian’s between the age group of 35-54) </li></ul></ul><ul><li>Grand Prize: </li></ul><ul><ul><li>Two Tickets to Mumbai </li></ul></ul><ul><ul><li>Winners got to Dance in a Bollywood Movie ‘Chance Pe Dance’ Releasing World-Wide Jan 2010 with Super Star Shahid Kapoor </li></ul></ul>Leading U.S. Telco
  16. 17. DTH to mobile service FIRST TIME IN INDIA Hungama bags a ‘ Meffy ’ for Tata Sky Actve Mall Becomes the first Indian company to win in the ‘Mobile First Innovation’ category India’s Leading DTH Provider 1. Enter ‘Active Mall’ 2. Choose your Favorite ringtone 3. SMS code to 56633
  17. 18. TV <ul><li>Bollywood Express - 24 hour channel on the mobile </li></ul><ul><li>Content – Full length music videos, GEC shows, Star interviews, Movie trailers </li></ul>Malaysia’s Leading Mobile Carrier Mobile Bollywood TV
  18. 19. Broadband Entertainment On Demand India’s Largest Telecom Company For more information visit:
  19. 20. Key Alliances Telesoft Neutek
  20. 21. Some of Our Clients
  21. 22. Key Acquisition’s & JV’s
  22. 23. Hungama Partner Network Work with 300+ Content Partners & Brands Exclusive Rights to Over 80% of all Bollywood Content for Mobile & IPTV
  23. 24. 66 NATIONAL & INTERNATIONAL AWARDS RECENT AWARDS <ul><li>Vision Gain Mobile Entertainment Awards </li></ul><ul><li>TV se Nikaal, Mobile Mein Daal </li></ul><ul><li>ABBY Awards </li></ul><ul><li>Ghajini Digital Campaign </li></ul><ul><li>FICCI BAF 2009 </li></ul><ul><li>Bollympics </li></ul><ul><li>PC World Web Award for Best Entertainment Website </li></ul><ul><li>Bollywood Hungama </li></ul><ul><li>MEFFYS </li></ul><ul><li>Casino Royale </li></ul><ul><li>PMAA </li></ul><ul><li>Ave Vice Website </li></ul><ul><li>BPCL Speed Monsoon Malamaal Contest </li></ul>
  24. 25. <ul><li>Neeraj is the Chairman of the Mobile Entertainment Forum and has been on the Board for the last 4 years. Neeraj has been voted amongst the Top 10 Mobi Thinkers in the world </li></ul>Neeraj Roy – Voted amongst the Top 50 Most influential People in Mobile Entertainment. List includes people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia Global Recognition <ul><ul><ul><ul><ul><li>Mobile Entertainment Market (MEM) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>World Handset Forum Series </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3GSM World Series Russia, Asia, India </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>CTIA Wireless Convention </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Mobile Content World </li></ul></ul></ul></ul></ul><ul><li>iHollywood Forum </li></ul><ul><li>CII Committee on Mobile Entertainment </li></ul><ul><li>FICCI FRAMES </li></ul><ul><li>X:Media:Lab </li></ul>Neeraj is on the Advisory Panel & are Keynote Speakers for:
  25. 26. Thank You <ul><li>Mobile Entertainment Market (MEM) </li></ul><ul><li>World Handset Forum Series – Europe & Asia </li></ul><ul><li>Entertainment, Media & Marketing – EM2 Forum </li></ul><ul><li>3GSM World Series Russia, Asia, India </li></ul><ul><li>CTIA Wireless Convention – Las Vegas </li></ul><ul><li>iHollywood Forum – USA </li></ul><ul><li>CII Committee on Mobile Entertainment </li></ul><ul><li>FICCI FRAMES </li></ul><ul><li>X:Media:Lab – Sydney </li></ul><ul><li>Mobile Content World – Sydney & Singapore </li></ul>Global Recognition Neeraj is on the Advisory Panel & a Keynote Speaker for: <ul><li>Voted amongst the Top 50 Most Influential People in Mobile Entertainment. List included people such as Steve Jobs, Mark Zuckerberg  & Anssi Vanjoki of Nokia. </li></ul>Neeraj Roy MD & CEO Hungama Mobile <ul><li>Neeraj is the Chairman of Mobile Entertainment Forum (MEF) Asia. MEF is the most powerful global body representing the interests of Mobile Entertainment stakeholders. Some members include Vodafone, Orange, Warner Bros, Sony MTV, Microsoft, Qualcomm, Nokia </li></ul>
  26. 27. Contact <ul><li>Nilay Kumar AVP-Managed Services Email : [email_address] Mobile : +919999610009 </li></ul>Meet us at