- Different application vendors deployed across different MNOs, leads to a non-standard & poor quality service experience (look & feel, service flow etc) - Disjoint service feel, due to siloed communication groups between mobile, internet & TV - Content overload but sub standard content discovery - Mobile Number Portability creates a challenge of replicating a similar service experience between MNOs - Service adoption, benefits & community reach gets restricted, owing to lack of interoperability - Lack of service personalization, leading to a sense of fatigue - Being bombarded by services & content, which may not have any relevance for the user - OBDs & SMS/ WAP pushes at odd hours of the day, lead to a growing alienation from the service provider - Service experience still primitive, due to loose coupling between different categories of applications
Existing Challenges End Customer MNO
- Wastage of resources, due to lack of availability of integrated platform architecture - Enabling interoperability is a challenge & hence driving service uptake & usage - Multiplicity of vendors leading to chaotic vendor management - Non standard look and feel of services & content, due to multiple direct vendor relationships & difficulty to monitor/ control the multiple partner deployments - Lower profitability due to huge resource cost, manning multiple relationships - Lower competitiveness, owing to increased time to market with lengthy vendor evaluation processes - “Knowing the end customer”, still a distant dream, due to customer profiling insulated between delivery bearers (sms, wap, ivr etc) - Lost revenue opportunities, owing to completely missing or superficial cross-sell & upsell opportunities - Promotions still bank heavily on “one size fits all” credo, than segmented targeting - Lowered risk taking ability, owing to service deployment architecture being such that should a service revenue performance fail expected results, the complete hardware has to be written off - Increased CAPEX costs emanating out of portability/ scalability, due to platform deployments not being either future proof or scalable - Increased service complexity, due to multiple points of configuration - Possible revenue leakages, due to multiple points of charging
Benefits of Managed Service Consumer MNO Content Provider Unique experience across service and application Content & Service discovery becomes easier than before Gets the service as per his persona and preference Instant gratification Single Management Layer Faster & Easier system up-gradation Single Provisioning Interface Less scope of error and better trouble shooting Uniformity of service Operator can focus on NPD instead of Content Partner Management Cross Promotion Overall Cost Reduction Billing Transparency with Operators for Content Aggregators System Up gradation at Operator’s end is no more a Cumbersome Process for Content Aggregators Increase in Revenues as Content Hub will use Business Intelligence for Cross Promotions.
Bollypop is the World’s first online Bollywood dance competition
Verizon promoted this competition on TV, Web, Mobile
How Bollypop Works:
Upload Bollywood Dance video’s and compete!
Online viewer voting picks 10 finalists
Celebrity Judge's choose winner
Most viewers are parents, relatives and friends of participants (Non-Resident Indian’s between the age group of 35-54)
Two Tickets to Mumbai
Winners got to Dance in a Bollywood Movie ‘Chance Pe Dance’ Releasing World-Wide Jan 2010 with Super Star Shahid Kapoor
Leading U.S. Telco
DTH to mobile service FIRST TIME IN INDIA Hungama bags a ‘ Meffy ’ for Tata Sky Actve Mall Becomes the first Indian company to win in the ‘Mobile First Innovation’ category India’s Leading DTH Provider 1. Enter ‘Active Mall’ 2. Choose your Favorite ringtone 3. SMS code to 56633
Global Recognition Neeraj is on the Advisory Panel & a Keynote Speaker for:
Voted amongst the Top 50 Most Influential People in Mobile Entertainment. List included people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia.
Neeraj Roy MD & CEO Hungama Mobile
Neeraj is the Chairman of Mobile Entertainment Forum (MEF) Asia. MEF is the most powerful global body representing the interests of Mobile Entertainment stakeholders. Some members include Vodafone, Orange, Warner Bros, Sony MTV, Microsoft, Qualcomm, Nokia