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Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
Ttyfu v7
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Ttyfu v7

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  • Transcript

    • 1. The RTFM ofUsability @uxrick
    • 2. Cast Product UX User EngThanks to Braden Kowitz for smiley graphics
    • 3. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
    • 4. Go away. How do I get CNN in MS-Office? RTFM!Read The Fantastic(?) Manual http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
    • 5. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
    • 6. Unfortunately real people don’t RTFM 1. F != “Fantastic” Usability time! 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/
    • 7. How do we make our product usable?TTYFU co-creation credit: Dave McClurePic: http://www.flickr.com/photos/victoriapeckham/164175205
    • 8. Go away! How do we make our TTYFU! product usable? Talk To Your Fantastic(?) UsersTTYFU co-creation credit: Dave McClurePic: http://www.flickr.com/photos/victoriapeckham/164175205
    • 9. TTYFU = Usability + Field studies + Surveys + Metrics ++Greatstarting point http://www.sensible.com/rocketsurgery/index.html
    • 10. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndromehttp://www.flickr.com/photos/dunkv/97119622/lightbox/
    • 11. Unfortunately real startups don’t TTYFU W he Lack of time hat is t 2. Lack of money 1. 3. d” rlToo shy and see” “He llo Wo 4. “Launch of TTYFU ?syndromehttp://www.flickr.com/photos/dunkv/97119622/lightbox/
    • 12. TTYFUW/OTTYFU**Talk To Your F... Users Without Talking To Your F... Users
    • 13. %^&*!! WTF?ProductEng bash% man ttyfuw/ottyfu
    • 14. Structured UX ReviewSimulate a target user!- Simple & quick- Catch issues early Not a substitute for TTYFU but a useful compliment ...
    • 15. Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal (& note problems)At each step ask:“What would they do next?”
    • 16. ExampleUser: My Mum (Mom)Goal: I want to donate some money to my son’s sponsored bike ride
    • 17. St ep 1
    • 18. St ep 1 Not personalized Very wordy Buried call to action
    • 19. St ep 2
    • 20. St ep 2 Again, easy to miss call to action Distracting animations Distracting navigation Very wordy
    • 21. St ep 3 Exercise for you!
    • 22. Step 4 Exercise for you!
    • 23. RecapTTYFU!No money? No time? Too shy?- Do a structured UX review- Choose target user and goal- Step through flow systematically- You will learn loads (promise!)
    • 24. GO FORTH &TTYFU!Rick Boardmanrick@upstartux.com@uxrick

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