Zaineb Batol Assignment

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Zaineb Batol Assignment

  1. 1. “NIKE”<br />Designer Label…<br />By: <br /><ul><li>HumaSaleem,
  2. 2. MaryamAshraf,
  3. 3. Sidra Arshad
  4. 4. SyedaZainabBatool.</li></li></ul><li>Designer Label…<br />The term designer label refers to clothing and other personal accessory items sold under an often prestigious marquee which is commonly named after a designer.<br />The term is most often only applied to luxury items.<br />Examples includes labels such as<br />An additional business trend within the &apos;designer label&apos; industry has seen the general accessibility of the brands increase through increased affordability.  <br />
  5. 5. Examples of Designer Labels…<br />Kenneth Cole,<br />Gucci,<br />Arkadius,<br />Armani,<br />Calvin Klein,<br />Versace,<br />Louis Vuitton,<br />Cartier,<br />Dolce & Gabbana,<br />Ralph Lauren,<br />Prada,<br />Valentino,<br />Chanel,<br />Miu Miu,<br />Just Cavalli<br />Others which are derived from the company&apos;s founder and most iconic designer.  <br />
  6. 6. Nike Inc…<br />Major publicly traded:<br />Sportswear<br />equipment supplier<br />based in the United States.<br />Revenue:<br />$18.6 billion USD<br />Fiscal year 2008(ending May 31, 2008).<br />Company founded:<br />On January 25, 1964<br />As Blue Ribbon Sports<br />By Bill Bowerman and Philip Knight,<br />Officially became Nike, Inc. in 1978. <br />Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon. <br />
  7. 7. Nike Inc…<br />Nike markets its products under its own brand as well as<br />Nike Golf,<br />Nike Pro,<br />Nike+,<br />Air Jordan,<br />Nike Skateboarding<br />Subsidiaries including<br />Cole Haan,<br />Hurley International,<br />Umbro,<br />Converse,<br />Nike Bauer.<br />
  8. 8. Product Range… Indoors<br />Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing.<br />Nike sells shoes and apparel for sports activities like:<br />association football,<br />basketball,<br />running,<br />combat sports,<br />tennis,<br />American football,<br />athletics,<br />Golf<br />cross training for men, women, and children.<br />
  9. 9. Product Range… Outdoors<br />Nike also sells shoes for outdoor activities such as:<br />tennis,<br />golf,<br />skateboarding,<br />association football,<br />baseball,<br />American football,<br />cycling,<br />volleyball,<br />wrestling,<br />cheerleading,<br />aquatic activities,<br />auto racing. <br />
  10. 10. Nike/Muslim Controversy…<br />In 1998, the Nike Air Bakin made national headlines<br />Arab-American groups thought that the way “Air” was written on the shoe looked too similar to “Allah” written in Arabic.<br />Nike recalled thousands of shoes, covered the logos with patches and the shoes made their way to the outlets.<br />Unfortunately for Nike, there were hundreds of thousands of shoes fresh out of the factories that had the same logo, all of which were destroyed<br />
  11. 11. Products…<br />
  12. 12. Conclusion…Questions are welcomed…<br />

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