Zaineb Batol Assignment

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  • 1. “NIKE”
    Designer Label…
    By:
    • HumaSaleem,
    • 2. MaryamAshraf,
    • 3. Sidra Arshad
    • 4. SyedaZainabBatool.
  • Designer Label…
    The term designer label refers to clothing and other personal accessory items sold under an often prestigious marquee which is commonly named after a designer.
    The term is most often only applied to luxury items.
    Examples includes labels such as
    An additional business trend within the 'designer label' industry has seen the general accessibility of the brands increase through increased affordability. 
  • 5. Examples of Designer Labels…
    Kenneth Cole,
    Gucci,
    Arkadius,
    Armani,
    Calvin Klein,
    Versace,
    Louis Vuitton,
    Cartier,
    Dolce & Gabbana,
    Ralph Lauren,
    Prada,
    Valentino,
    Chanel,
    Miu Miu,
    Just Cavalli
    Others which are derived from the company's founder and most iconic designer. 
  • 6. Nike Inc…
    Major publicly traded:
    Sportswear
    equipment supplier
    based in the United States.
    Revenue:
    $18.6 billion USD
    Fiscal year 2008(ending May 31, 2008).
    Company founded:
    On January 25, 1964
    As Blue Ribbon Sports
    By Bill Bowerman and Philip Knight,
    Officially became Nike, Inc. in 1978.
    Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon.
  • 7. Nike Inc…
    Nike markets its products under its own brand as well as
    Nike Golf,
    Nike Pro,
    Nike+,
    Air Jordan,
    Nike Skateboarding
    Subsidiaries including
    Cole Haan,
    Hurley International,
    Umbro,
    Converse,
    Nike Bauer.
  • 8. Product Range… Indoors
    Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing.
    Nike sells shoes and apparel for sports activities like:
    association football,
    basketball,
    running,
    combat sports,
    tennis,
    American football,
    athletics,
    Golf
    cross training for men, women, and children.
  • 9. Product Range… Outdoors
    Nike also sells shoes for outdoor activities such as:
    tennis,
    golf,
    skateboarding,
    association football,
    baseball,
    American football,
    cycling,
    volleyball,
    wrestling,
    cheerleading,
    aquatic activities,
    auto racing.
  • 10. Nike/Muslim Controversy…
    In 1998, the Nike Air Bakin made national headlines
    Arab-American groups thought that the way “Air” was written on the shoe looked too similar to “Allah” written in Arabic.
    Nike recalled thousands of shoes, covered the logos with patches and the shoes made their way to the outlets.
    Unfortunately for Nike, there were hundreds of thousands of shoes fresh out of the factories that had the same logo, all of which were destroyed
  • 11. Products…
  • 12. Conclusion…Questions are welcomed…