Human Nature Brand & Advocacy OrientationPresentation Transcript
BASIC ORIENTATION Brand and Advocacy
WHO WE ARE
MISSION STATEMENTBeing faithful stewards of our God-given talents and natural resources,we will give the best of ourselves tourgently and sustainably build a globalcompany which will showcase thebest of the Philippines and uplift allour people, especially the poorthrough providing safe, affordable,quality natural products.
OUR VISIONWe will be the gold standard of aglobally successful enterprise witha heart that will embolden allbusinesses to better serve society.
OUR VALUESPro- Philippines - we work with the best interest of our countryPro-Poor - we prioritize the needs of those who need them mostPro-Environment - we act responsibly towards the planetHeart of a Hero – self sacrifice and committed to the causeStewardship – we develop our gifts, people and environmentPersonal Integrity – we uphold the truth and honor our commitmentsBayanihan – we promote a culture of collaboration and mutual supportConstant Innovation – we keep moving forwardWorld Class Excellence – we strive to be the bestQuality of Life for All – we work well, we live wellCompassion - we care
Company History It started with Gawad Kalinga volunteers: Anna Meloto-Wilk, Dylan Wilk, Camille Meloto In the U.S., the average American could afford safe, natural & organic products. But in the Philippines, only the elite could afford them Gandang Kalikasan Inc., though its Human Nature brand, is guided by the principles of: PRO Philippines, PRO Poor, Pro Environment
PRO Philippines Currently, 100% made in the Philippines Envisions 100% sourced in the Philippines – We formulate only with ingredients that can be grown locally – We import only if there is no local availability
PRO PoorGoal: Provide livelihood to Gawad Kalingaresidents and poor farming communitiesFair Trade: Buy at fair prices fromcommunity-based suppliers, even above-market prices to support communitydevelopment100% of profits from our #1 product go to thepoor. Substantial part of all other profits isalso donated to GK and to developcommunity farms nationwide
In line with our vision of becoming100% sourced locally and mission ofhelping partner communities: Our Citronella is sourced from Brgy. Kanapawan, Labo, Camarines Norte Our lemongrass is sourced from Brgy. Bigo, Cauayan, Negros Occidental Soon: our Sunflower and Passion Fruit oil will be from GK Pueblo Antonio in Catigan, Toril District, Davao City
PRO EnvironmentUsing natural, organic ingredientsinstead of toxic chemicalsPromoting organic farming andshowing it can work for farmers
Human Nature is a SocialEnterprise Pro-Philippines, Pro-Poor, Pro- Environment Safe, natural and organic products….. …..at AFFORDABLE pa!
ORGANIC & NATURAL: WHAT IT MEANS
Organic: What does it meanIngredients grownand processedwithout using: toxic & persistent pesticides and fertilizers antibiotics, synthetic hormones, genetic engineering
Organic: What does it meanInstead: Biological pest control Compost & natural fertilizers
Understanding NaturalProducts No government regulation for term “natural” A few natural extracts thrown into a product that is mostly chemical DOES NOT make that product “natural” Manufacturers do not list chemical ingredients they do not want you to see!
Understanding NaturalProducts Human Nature discloses EVERY single ingredient on our labels Human Nature products have: – Ingredients that MUST be biodegradable – At least 95% natural. Many of our products are actually 100% natural. – Ingredients that come from a renewable source without petroleum compounds and that are processed in a way that is not damaging to the environment A non-natural ingredient is only permitted if there is no natural alternative and it meets strict criteria regarding human and environmental safety and biodegradability
Why? UN-Natural Beauty: Top Chemicals to Avoid Moisturizer/Emollient: Mineral Oil, Dimethicone, Petrolatum clogs pores; speeds up aging; irritant; worsens acne Fragrance: Phthalates, Surfactant/Foaming Parfum Agent: SLS/SLES damages liver & skin & eye irritantreproductive organs, irritant Preservative: Parabens, Repellents: DEET BHA/BHT, TEA Linked to seizures and (Triethanolamine), DMDM even death in children Hydantoin from overexposure weakens immune system, may cause cancer & tumors
UN-Natural Beauty: 10 Common Cosmetic Ingredients to Avoid1. Talc - bulking agent; allergenic; irritant, linked to cancer2. Mineral Oil – binding and moisturizing agent; speeds up ageing, suffocates and clogs pores3. Alcohol – solvent; dries the skin which speeds up ageing4. Silicone – feel modifier; petroleum derived; clogs pores5. Artificial Dye – Pigments such as lake dyes, FD&C dyes; possible carcinogen6. Carmine – Red pigment made from crushed insects7. Lead – in lipstick; highly toxic8. Fragrance – common irritant, linked to reproductive damage9. Glycol – solvent and moisturizing agent; petroleum derived10. Nano particle – minerals refined into extra fine particles that can harm the respiratory system
UN-Natural Beauty: Top Chemicals to Avoid Moisturizer/Emollient: Mineral Oil, Dimethicone, Petrolatum clogs pores; speeds up aging; irritant; worsens acneFragrance: Pthalates, Parfum60% of whatSurfactant/Foaming Our skin absorbs we put on it. Thedamages liver & danger is not so much in using chemical- Agent: SLS/SLES laden products once in a skin & eye irritantreproductive organs, irritant while. The danger is in using them regularly, every day. Our bodies are slowly but surely suffering from the damage caused by these Repellents: DEET Preservative: Parabens, BHA/BHT, TEA chemicals. Linked to seizures and (Triethanolamine), DMDM even death in children Hydantoin from overexposure weakens immune system, may cause cancer & tumors
Read the Labels!!!"These ingredients pose risks of cancer, geneticdamage and reproductive toxicity (includinginfertility) to unsuspecting consumers, and theirinfants and children“-- University of Illinois, School of Public Health Professor Emeritus Samuel Epstein MD
Read the Labels!!!PURE AND GENTLE FOR OUR BABIES? Think again.John Hopkins University (a world leader in medicalresearch) named mineral oil in cosmetics andmoisturizers as the #2 cause of ageing.
Natural Alternatives All these natural alternatives are Sunflower Vegetable AVAILABLE. But they are more Oil Chitosan Chamomile Glycerine COSTLY than their synthetic counterparts. Before Human Nature, onlyPassionRICH Citronella Oil Avocado Oils Rosemary Essential Oil Fruit the Oil Seedcould afford these. Now, we are making them available to everyone. Carrageenan Extra Virgin Cocoa Butter Phytic Acid Coconut Oil
FOR THE... Philippines... Environment... Poor... YOU!!!