You can listen to today’s webinar using your computer’s       speakers or you may dial into the teleconference.          I...
Speaker:   Stacey Harris           Vice President, Research and Advisory Services           Brandon Hall Group
•   Q&A    –     Click on the Q&A icon on           your floating toolbar on the           top of your screen.    –     Ty...
Polling  Polling question will   appear in the “Polling”  panel.   Select your response   and click on “Submit.”
1. Will I receive a copy of the slides after the webinar?                             YES  2. Will I receive a copy of the...
Stacey HarrisVice President, Research and Advisory ServicesBrandon Hall Group
Presenter: Stacey Harris, VP of ResearchBrandon Hall Group                                           © 2013 Brandon Hall G...
About Brandon Hall GroupA preeminent research based advisory and analyst firm. Covering topic areas that provide strategic...
© 2013 Brandon Hall Group, Inc.
AgendaThe Social Software and Business Value: The Case for Talent Acquisition• Connecting Consumer Engagement practices wi...
Economies and Demographic Shifts   As our world has changed, we’ve adapted how we educate, develop, and hire people that  ...
Top Five Business Priorities          Which best describes your companys top two business priorities?                    P...
Poll Question OneHow much do you shop at Amazon.com?   1.   Often, for many different products   2.   Sometimes, for a few...
Consumer Engagement Model    $61.1 Billion in Revenues in 2012               http://frugaldad.com/2011/11/15/amazon-infogr...
Key Consumer Marketing Principles• Match supply with demand + desire• Strengthen the brand awareness• Improve the consumer...
Today’s Candidate Engagement ModelInsert Profile, Resume, or   Request                                                    ...
Why Widening Candidate Pools Are Critical   Brand  Followers            Brand          Ambassadors                        ...
Social Engagement During Job SearchOnly 17.6% of candidates were aware of and used employee “referrals” within a company –...
Build a Better Model                                                  19                © 2013 Brandon Hall Group, Inc.
Characterize your current HR Technology? How would you characterize your current HR technology?                           ...
Social Recruiting Technology                                                    Screening and         Candidate    Recruit...
Poll Question TwoHow do you currently use social software in your recruitingefforts?   1.   General branding and advertisi...
Social Recruiting Technology Landscape                                               Screening and           Candidate    ...
Australian Defense Force: Mobile Medic AppInteractive recruiting, assessments, and marketing wrapped in one               ...
Developing a Business Case             When was the last time you developed a business case?                              ...
Understand your Current Talent LandscapeIn the U.S. • The Bureau of Labor Statistics estimated that there were 224,000 ope...
Understand Industry Talent Drivers      Industries   Change DriversHigh‐Tech          Cloud, Big Data, Analytics, CyberSec...
Understand Company Goals•   Revenue and growth goals•   Branding goals•   Cultural goals•   Bench strength goals•   Effici...
Elements of a Successful Business Case:1.    Executive summary2.    Business need3.    Value, ROI, or business results4.  ...
Steps to Creating a Business CaseStep #                                 Steps to Creating a Business CaseStep 1    Identif...
Summary• Connect business goals to talent acquisition goals. • Match candidate supply and desire with company demands.• Le...
QuestionsStacey.Harris@brandonhall.com                                            Stacey Harris                           ...
• Now entering its 19th year, the Brandon           There are forty‐eight categories across   Hall Group Excellence Awards...
Join Our Next Workforce Webinar     Supporting Cancer Survivors in the      Workplace and Managing Costs            Thursd...
The Social Software and Business Value: The Case for Talent Acquisition
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The Social Software and Business Value: The Case for Talent Acquisition

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For the last several years, companies such as Google, Amazon.com and Wal-Mart have become masters of data analytics and social outreach. They leverage data on consumer buying behaviors and social interactions to drive business decisions at all levels of the organization. Now we are looking at managing our hiring candidate pools with the same level of analysis and engagement. The clear line that used to separate how we interacted with our customers and how we interacted with our prospective employees has faded away. Join Stacey Harris, vice president of research for Brandon Hall Group, as she shares recent research and key practices in expanding your talent pools and leveraging social software to improve talent acquisition efforts.

Key takeaways include:



Understanding the social software space for talent acquisition.
Key practices in widening talent pools.
Tips for building a strong business case for social talent acquisition.

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The Social Software and Business Value: The Case for Talent Acquisition

  1. 1. You can listen to today’s webinar using your computer’s speakers or you may dial into the teleconference. If you would like to join the teleconference,please dial 1.650.479.3208 and enter access code: 926 149 924 #. You will be on hold until the seminar begins.
  2. 2. Speaker: Stacey Harris Vice President, Research and Advisory Services Brandon Hall Group
  3. 3. • Q&A – Click on the Q&A icon on  your floating toolbar on the  top of your screen. – Type in your question in the  space at the bottom. – Click on “Send.”
  4. 4. Polling Polling question will  appear in the “Polling” panel.  Select your response  and click on “Submit.”
  5. 5. 1. Will I receive a copy of the slides after the webinar? YES 2. Will I receive a copy of the webinar recording? YES Please allow up to 2 business days to receive these materials.
  6. 6. Stacey HarrisVice President, Research and Advisory ServicesBrandon Hall Group
  7. 7. Presenter: Stacey Harris, VP of ResearchBrandon Hall Group © 2013 Brandon Hall Group, Inc.
  8. 8. About Brandon Hall GroupA preeminent research based advisory and analyst firm. Covering topic areas that provide strategic insights for executives and practitioners that are responsible for learning, talent, growth, and business results within their organizations. Our focus is on ensuring continuous business performance. • Established in 1992• Nearly 200,000 subscribers• Over 10,000 clients globally• Memberships and Research “We provide insight, objectivity, and personalized support”  © 2013 Brandon Hall Group, Inc.
  9. 9. © 2013 Brandon Hall Group, Inc.
  10. 10. AgendaThe Social Software and Business Value: The Case for Talent Acquisition• Connecting Consumer Engagement practices with Candidate Engagement  Practices• Widening Candidate Pools• Social Software Space for Talent Acquisition• Building a Business Case for Social Talent Acquisition © 2013 Brandon Hall Group, Inc.
  11. 11. Economies and Demographic Shifts As our world has changed, we’ve adapted how we educate, develop, and hire people that  will succeed within these new environments.1910s World War I 1940s World War II Regional Wars Cold Wars  Wars on TerrorAgricultural Economy Industrial Economy Information Economy (?) A New Economy…..Pre1910s 1927  1932 1947  1953 1969 1975  1981 1992 1998 2002 2007  Model T Talking  Air  Polaroid  DNA  Moon  Microsoft  IBM Introduces  AOL for  Google  Amazon Web  Apple iPhone  Movie Conditioning Camera Found Landing Founded PCs Windows  Founded Services Launched Launched Baby Boomers  Generation X Millennials 2020’s (i) Generation Born Born Born Born © 2013 Brandon Hall Group, Inc.
  12. 12. Top Five Business Priorities Which best describes your companys top two business priorities?  Priority OverallGaining market share 37.4%Delivering new products or services 23.9%Improving innovation 22.9%Improving Sales Force Effectiveness 16.1%Cutting expenses 15.3% BHG, Business Focus ‘13 © 2013 Brandon Hall Group, Inc.
  13. 13. Poll Question OneHow much do you shop at Amazon.com? 1. Often, for many different products 2. Sometimes, for a few key items 3. Once in a great while 4. Never 13 © 2013 Brandon Hall Group, Inc.
  14. 14. Consumer Engagement Model $61.1 Billion in Revenues in 2012 http://frugaldad.com/2011/11/15/amazon-infographic/ 14 © 2013 Brandon Hall Group, Inc.
  15. 15. Key Consumer Marketing Principles• Match supply with demand + desire• Strengthen the brand awareness• Improve the consumer experience• Build lasting relationships 15 © 2013 Brandon Hall Group, Inc.
  16. 16. Today’s Candidate Engagement ModelInsert Profile, Resume, or Request 16 © 2013 Brandon Hall Group, Inc.
  17. 17. Why Widening Candidate Pools Are Critical Brand Followers Brand Ambassadors Social Network Industry Network Alumni Passive Seekers Active Seekers 17 © 2013 Brandon Hall Group, Inc.
  18. 18. Social Engagement During Job SearchOnly 17.6% of candidates were aware of and used employee “referrals” within a company – but referred candidates were 4X more likely to receive an offer.  http://www.thecandidateexperienceawards.org/ 18 © 2013 Brandon Hall Group, Inc.
  19. 19. Build a Better Model 19 © 2013 Brandon Hall Group, Inc.
  20. 20. Characterize your current HR Technology? How would you characterize your current HR technology? Non‐ Enterprise HR  enterprise  No System Stand‐alone suite suite Other Employee Master/Profile 12.7% 23.3% 55.1% 6.0% 2.8% Payroll 2.1% 30.2% 56.5% 7.0% 4.2% Talent acquisition/ATS 24.9% 28.1% 35.1% 6.3% 5.6% Assessment tools 37.9% 31.9% 22.1% 2.5% 5.6% Workforce management 39.6% 18.9% 32.9% 4.3% 4.3% Learning management 18.5% 38.3% 31.7% 7.7% 3.8% Competency management 51.4% 18.3% 21.5% 3.2% 5.6% Performance management 29.4% 28.4% 33.7% 3.9% 4.6% Development planning 42.6% 26.1% 21.8% 3.9% 5.6% Succession/career planning 55.0% 16.8% 18.2% 2.9% 7.1% Workforce planning 52.3% 19.8% 17.7% 3.9% 6.4% Compensation planning 30.7% 28.6% 30.0% 4.3% 6.4% Rewards & recognition 41.8% 31.8% 16.1% 3.6% 6.8%Source: Brandon Hall Group, Employee Development and Performance Survey, 2012 N=466. © 2013 Brandon Hall Group, Inc.
  21. 21. Social Recruiting Technology  Screening and  Candidate Recruitment  Candidate  Interviewing Experience Marketing Sourcing  • Powerful • Video • Candidate• Branding Tools searching and screening feedback tools• Job posting matching • Assessments • Candidate SEO • Employee workflow tools • Network• Mobile-ready referrals analysis • Mobile-friendly job portals • Industry- applications • Testing• Candidate pool focused • Portfolio management sourcing development• Marketing • Social tools campaign indicators management• Company profiles 21 © 2013 Brandon Hall Group, Inc.
  22. 22. Poll Question TwoHow do you currently use social software in your recruitingefforts? 1. General branding and advertising 2. Sourcing actual candidates 3. Screening and Interviewing 4. Managing the candidate experience 5. All the above 6. None of the above 22 © 2013 Brandon Hall Group, Inc.
  23. 23. Social Recruiting Technology Landscape  Screening and  Candidate Recruitment  Candidate  Interviewing Experience Marketing Sourcing  • Talemetry • Hireology • Mystery• SmashFly Applicant • Talentbin • HireVue• GlassDoor • CornerStone • Gild • Wowzer • Kenexa• LinkedIn • Entelo • CEB/SHL • PeopleClues/• Facebook PeopleMatter • Jobvite • PeopleAnswers• Resumator • iCIMS • Covirtus• Simplicant • OneWire • Pan • SelectMinds • Kenexa • Bullhorn 23 © 2013 Brandon Hall Group, Inc.
  24. 24. Australian Defense Force: Mobile Medic AppInteractive recruiting, assessments, and marketing wrapped in one Social Tools Leveraged Extensively © 2013 Brandon Hall Group, Inc.
  25. 25. Developing a Business Case When was the last time you developed a business case? In the last 6 months 33% 32% Over 1 year ago Over 3 years ago 17% 18% NeverBHG, Building a Business Case for Performing and Learning, 2011 N=169. © 2013 Brandon Hall Group, Inc.
  26. 26. Understand your Current Talent LandscapeIn the U.S. • The Bureau of Labor Statistics estimated that there were 224,000 open positions in  manufacturing at the end of 2012. • IBM is predicting a shortage of 2 million IT security professionals by 2015.• The Georgetown University Center on Education and the Workforce predicts that 82% of the  estimated 5.2 million healthcare workers we will need by 2020 will require extra training.  Globally, • Gartner estimates that 4.4 million new jobs will be created to support big data by 2015.• ManPower Group’s most recent 2012 Talent Shortage Survey stated that skilled trade workers  topped the list of the most difficult positions to fill at the global level.  26 © 2013 Brandon Hall Group, Inc.
  27. 27. Understand Industry Talent Drivers Industries Change DriversHigh‐Tech Cloud, Big Data, Analytics, CyberSecurityHealth‐Care Nursing Specialties, Electronic file requirements, BiosciencesManufacturing Smart Plants, Maintenance needs, Lack of Hands on ExperienceOil, Gas, Mining Upstream Sourcing,  High‐Tech, Operation EngineeringRetail  Branding, Engagement, Personalized consumerism, Extended EnterpriseService Industry Personalized experiences, Tech shifts, Extended AudiencesEducation Massive Open Online Courses (Mooc’s), Regulations 27 © 2013 Brandon Hall Group, Inc.
  28. 28. Understand Company Goals• Revenue and growth goals• Branding goals• Cultural goals• Bench strength goals• Efficiency and effectiveness goals• Engagement goals 28 © 2013 Brandon Hall Group, Inc.
  29. 29. Elements of a Successful Business Case:1. Executive summary2. Business need3. Value, ROI, or business results4. Initiative description (in terms of outcomes)5. Budget and resources(tangible and non‐tangible costs)6. Measurement strategy7. Suggested implementation and operation plan8. Communication and change management plan9. Risks and challenges10. Required actions An executive level business case - if being developed in PowerPoint should include no more than 5 to 10 slides. © 2013 Brandon Hall Group, Inc.
  30. 30. Steps to Creating a Business CaseStep # Steps to Creating a Business CaseStep 1 Identify business drivers (Value, Innovation, People, Efficiency, etc.). Step 2 Identify the business challenges or opportunities  Step 3 Identify stakeholders (Business driver owners, those  directly y and  indirectly involved  with business driver outcomes)Step 4 Create a team of cross‐organizational stakeholders to assess the challenges to meeting  the business drivers, and  possible approaches to resolving challengesStep 5 Assess benefits, costs, organizational readiness, and risks associated with each approachStep 6 Identify a data driven preferred approach, selected by the cross‐functional teamStep 7 Create a road map, change management approach, and organizational readiness queuesStep 8  Develop full business case and executive summary business caseStep 9 Initiate grass roots and political awareness outreach © 2013 Brandon Hall Group, Inc.
  31. 31. Summary• Connect business goals to talent acquisition goals. • Match candidate supply and desire with company demands.• Leverage data to drive selection and engagement.• Strengthen candidate brand awareness.• Improve the consumer (candidate) experience.• Build lasting talent pool relationships. 31 © 2013 Brandon Hall Group, Inc.
  32. 32. QuestionsStacey.Harris@brandonhall.com Stacey Harris VP Research & Advisory Services@StaceyHarrisHR Brandon Hall GroupLinkedIn: Stacey Harris @StaceyHarrisHR For more information please contact Brandon Hall Group at success@brandonhall.com or (561) 865-5017. © 2013 Brandon Hall Group, Inc.
  33. 33. • Now entering its 19th year, the Brandon  There are forty‐eight categories across  Hall Group Excellence Awards Program is  three program areas. To view topics within  the most prestigious awards program in the  each, select the program area listed below  industry. for the full list of categories, a description • We are honored to receive applications  of each category, and a link to the  from organizations around the world  application for each: ranging from small, medium, large, and  Excellence in Learning global enterprises, government, not‐for‐ Excellence in Talent Management profit, and associations. Excellence in Sales and Marketing• We are currently accepting applications  for categories within Learning, Talent  Management and Sales and Marketing,  entry deadline: April 19, 2013. For more information please visit: http://go.brandonhall.com/Excellence_Awards_HomeContact us at: awards@brandonhall.com or call Rachel Cooke at (954) 732‐9076. © 2013 Brandon Hall Group, Inc.
  34. 34. Join Our Next Workforce Webinar Supporting Cancer Survivors in the Workplace and Managing Costs Thursday, April 4, 2013Workforce Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for upcoming Workforce Webinars at www.workforce.com
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