Meet Your New Customers: The Implications of a Globalized Economy
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Market expansion in the coming years will be dependent on growth in new and emerging markets at home and abroad — markets that are increasingly diverse and often speak a language other than English. ...
Market expansion in the coming years will be dependent on growth in new and emerging markets at home and abroad — markets that are increasingly diverse and often speak a language other than English. In fact, in a recent survey of strategy+business readers, 71 percent of respondents said they plan to grow their business in countries or market segments that speak a different language than the one they currently use in their daily operations. Unfortunately for U.S. companies, their workforces often lack the critical cross-cultural and language skills needed to successfully enter these markets. Join us as we discuss the implications this has for HR and learning and development leaders.
What this focus on new and emerging markets means for your workforce, including which key skills will determine your company’s success.
The role cultural intelligence and language play in building effective relationships with customers and employees.
Key recruiting, retention, and training and development strategies for building a diverse workforce capable of meeting the demands of these diverse markets.
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