Leveraging the Latest in Brain Science to Deliver the Next Generation of E-Learning


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With the explosion in brain research during the past 10 years, scientists know more about the brain than ever before. Consumer brain training software designed to improve memory, attention, cognitive ability and more has hit the market with a vengeance. How is this same research set to change the world of corporate learning and e-learning solutions? What does the next generation of e-learning look like? Join Dr. Alice Kim from the Rotman Research Institute, a premier international center for the study of human brain, along with Carol Leaman, the CEO of Axonify, to learn about:

Three key areas of brain research that are expected to have the most impact on corporate e-learning.
How the latest research is being applied in e-learning tools in the workplace.
Real corporate examples of improvements in knowledge retention, learning transfer and the bottom line.

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Leveraging the Latest in Brain Science to Deliver the Next Generation of E-Learning

  1. 1. You can listen to today’s webinar using your computer’sspeakers or you may dial into the teleconference.If you would like to join the teleconference,please dial 1.650.479.3208 and enter access code: 926 418 523 #.You will be on hold until the seminar begins.#CLOwebinarFollow along on Twitter:#eLearningSci
  2. 2. #CLOwebinarSpeakers: Dr. Alice KimPost-Doctoral FellowRotman Research InstituteCarol LeamanPresidnet and CEOAxonifyFollow along on Twitter:#eLearningSci
  3. 3. • Q&A– Click on the Q&A icon onyour floating toolbar on thetop of your screen.– Type in your question in thespace at the bottom.– Click on “Send.”#CLOwebinarFollow along on Twitter:#eLearningSci
  4. 4.  Polling Polling question willappear in the “Polling”panel. Select your responseand click on “Submit.”#CLOwebinarFollow along on Twitter:#eLearningSci
  5. 5. 1. Will I receive a copy of the slides after the webinar?YES2. Will I receive a copy of the webinar recording?YESPlease allow up to 2 business days to receive these materials.#CLOwebinarFollow along on Twitter:#eLearningSci
  6. 6. Kellye WhitneyAssociate Editorial DirectorChief Learning Officer magazine#CLOwebinarFollow along on Twitter:#eLearningSci
  7. 7. Leveraging the Latest in Brain Science toDeliver the Next Generation of eLearningMay 29, 2013Follow along on Twitter: #eLearningSci
  8. 8. Carol LeamanCEOAxonifyDr. Alice KimRotman ResearchInstitute of BaycrestAgenda & Speakers• Latest advances in brainscience• Cognitive strategies in learning• Impact on corporate learning• Examples of improvements inretention, learning transferand the bottom-line
  9. 9. Dr. Alice KimThe Rotman Research Instituteof Baycrest
  10. 10. The RotmanResearch Institute ofBaycrest
  11. 11. Scientists know moreabout the brain thanever before.
  12. 12. 12The topadvances in thebrain sciences.
  13. 13. 1Age and lifestyleaffect the brain andcognition.
  14. 14. How Cognition Changes with AgeSource: Park et al 2002
  15. 15. 152The brain is plasticthroughout thelifespan(neuroplasticity).
  16. 16. 3There are differenttypes of memory:declarative vs.non-declarative.
  17. 17. 174Cognitive strategiescan be used toimprove memory.Repeated RetrievalSpacingDeep Encoding
  18. 18. Repeated RetrievalRepeated retrieval ismore effective for longterm retention thanrepeated study.
  19. 19. 0.180.3800. Repeated RetrievalProportionRecalledFact: Repeated retrieval leads to better learning
  20. 20. Fact: Retrieval practices produce better learning00. RepeatedStudyConceptMappingRetrievalPracticeProportionCorrectSource: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University
  21. 21. SpacingLong-term retention isimproved as thespacing betweenrepetitions increases.
  22. 22. Fact: Spaced (vs. crammed) practice leads to betterlearningProportionRecalled
  23. 23. Fact: Spaced (vs. crammed) practice leads to betterlearningProportionRecalled
  24. 24. Deep EncodingThe more deeply andmeaningfully you processinformation, the morelikely you are toremember it.
  25. 25. Fact: Deep encoding leads to better retention00. Rhyme SentenceProportionRecognizedSource: Craik & Tulving, 1975Level of Processing
  26. 26. Take Home Messages1. Spacing combined with retrieval leadsto better learning2. Practicing retrieval is particularlybeneficial to learning when it:• is followed by feedback• occurs multiple times• requires effort3. Retention is better when informationis processed deeply.
  27. 27. What can we do to improvelearning?1. Retrieve repeatedly2. Space out your practice3. Be engaged – process information
  28. 28. Carol LeamanCEOAxonify
  29. 29. Axonify Confidential29
  30. 30. Employees aren’tremembering andapplying what they needto know to do their jobsand it is expensive.
  31. 31. Let’s look at 2 examplesMedical Device Manufacturer Large National Retailer
  32. 32. Thousands of distributed sales professionals sellinghighly complex medical products.Example 1: Manufacturer
  33. 33. • Product features, pricing & competitive positioningchange frequently• Complex compliance & regulatory policiesExample 1: Manufacturer
  34. 34. Example 1: ManufacturerOutcome: Sales people sell what they remember.
  35. 35. Two sales clerks with completely different interpretationsof how multiple discounts are applied.Example 2: Retailer
  36. 36. Customer took $2,000 of merchandise to the 2nd clerk.Who was correct?Example 2: Retailer
  37. 37. Traditional CorporateLearning
  38. 38. Axonify Confidential38Incorporating Brain Science intoCorporate eLearning:• Retrieval Based Learning• Spaced Repetition• Bite-sized Learning
  39. 39. Retrieval Practices(Questioning Format)Spaced Repetition(Interval Reinforcement)The Next Generation of Corporate eLearning
  40. 40. Add Engagement….BadgesPrizesConstant FeedbackTimed PlaySurprise ElementsIncreasing DifficultyGoalsCommunity Recog-nitionPeer VisibilityLeaderboards –Individual & TeamAvatarsGame ChoiceAchievement LevelsQuestion StylesPersonalized Social Fun Rewarding…to maximize learning
  41. 41. Results
  42. 42. Bottom-Line Results at Pep BoysLOSS PREVENTION HEALTH & SAFETY
  43. 43. A New Era of Corporate Learning
  44. 44. QuestionsAxonify.com
  45. 45. Join Our Next CLO WebinarHiring Our Heroes: Next StepsTuesday, June 11, 2013TM Webinars start at 2 p.m. Eastern / 11 a.m. PacificRegister for upcoming CLO Webinars atwww.clomedia.com/webinarsJoin the Chief Learning Officer magazine Networkhttp://network.clomedia.com/#CLOwebinar