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Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy
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Developing a Mobile Learning Strategy

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With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the …

With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the promise of mobile learning, but actual implementations are still rare. Is now the time to take the plunge into mobile learning, or should you wait for a more stable mobile landscape to emerge?

In this presentation, you will:
• Learn the difference between mobility and portability when applied to learning activities.
• Explore the different devices suitable for different learning content types.
• Be provided a framework to begin thinking about the challenges and opportunities for mobile learning within your organization.

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  • 1. Developing a Mobile Learning Strategy Speaker: Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft Moderator: Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
  • 2. Tools You Can Use•  Q&A –  Click on the Q&A panel (?) in the bottom right corner –  Type in your question in the space provided –  Click on “Send.” #CLOwebinar
  • 3. Tools You Can Use•  Polling –  The poll will appear on the right side of your screen –  Select the best option for each question –  Click on “Submit” #CLOwebinar
  • 4. Frequently Asked QuestionsWill I receive a copy of the webinar recording? YES Will I receive a copy of the slides? YES Please allow up to 2 business days to receive these materials #CLOwebinar
  • 5. Developing a Mobile Learning Strategy Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar
  • 6. Developing a Mobile Learning Strategy Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft #CLOwebinar
  • 7. Developing a Mobile Learning Strategy:Five Calls to MakeDecember 8, 2011
  • 8. SkillSoft HighlightsThe world s largest companywith a sole focus on technology-basedlearning with the goal to help ourcustomers drive business imperatives. •  Market Leadership – 3,000 customers, 10+ million end-users •  R&D Investment – 18% +/- of revenues per year for past five years •  Product Excellence – Ownership of all major assets •  Global Reach – Sales in 58 countries, support for 19 languages •  Unparalleled Service – #1 in customer loyalty three years in a row
  • 9. Mobile Stats Mobile phones drive digital traffic around the world, while tablets are gaining steam. •  Non-computer traffic: 6.8% •  Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. •  In August 2011, 37% of U.S. digital traffic coming from mobile phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. •  More than 116 million people iPads dominate among tablets in driving digital traffic. •  In August 2011, iPads drove 97% of all tablet traffic in the U.S. •  iPads now have higher share of Internet traffic than iPhones (46.8% vs. 42.6% of total iOS device traffic). Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
  • 10. Becoming the Preferred Access Method •  By 2016, 50% of smartphones will provide seamless roaming among 3G/ 4G of mobile phone technologies, and Wi- Fi. •  By 2013, 80% of businesses will support a workforce using tablets. Source: Gartner
  • 11. Poll #1 Which of the following devices do YOU use either for work or personal purposes? (Check all that apply): •  Laptop Computer •  Smartphone •  Tablet (examples: iPad, Galaxy, Playbook) •  E-Reader (examples: Kindle, Nook, Kobo) •  MP3/MP4 device (examples: iPod, Zune)
  • 12. Evolution of the Smartphone I m  a  Phone!   User-­‐   Generated   Content  (SoMe)     Learning   Tools   Social   Networking   (SoNe)  Source:  OnPoint  Digital  www.mlearning.com
  • 13. Global Market Adoption Basic Phones Smartphones Premiums 4+ Billion 1+ Billion 1+ BillionSource:  OnPoint  Digital  www.mlearning.com
  • 14. Premium Devices RIM BBs & PlayBooks Android Devices & Tablets iPhone, Touch & iPad LaptopsWindows Mobile Symbian eReaders
  • 15. Risks and Challenges Lost or Stolen Devices Bad Judgment Anybody there? Network Failure Irrational Behavior
  • 16. Poll #2: Are you supporting mobile learning today as part of your organization s learning programs? (choose one) • Yes, to a great extent • Yes, to some extent • Not yet, but plan to implement next year • Not yet, but hope to at some point • No plans to ever support mobile technologies
  • 17. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 18. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 19. Mobility vs. Portability Online Search a Select database from many for urgent modes info Watch/listen Take a course to downloaded or read a video or MP3 chapter on an airplane Offline
  • 20. Example: SkillSoft Course Content is Portable
  • 21. Example: Portable Books24x7 Chapters
  • 22. Example: Portable Audio
  • 23. Today: Portable Videos
  • 24. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve?   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 25. Audiences Consider audiences that are most comfortable with and/or dependent on mobile devices: •  Sales people •  Executives •  Field technicians
  • 26. Content •  Performance support •  Access to knowledge-base •  Product information •  Short refreshers or job aids after on-boarding •  Text document •  Flash presentation •  Short videos •  Audio podcast à Including user-generated content! •  Reminders and notifications •  Short assessments and surveys
  • 27. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 28. Proliferation of mobile devices…
  • 29. … including B.Y.O.D.…
  • 30. Trends Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
  • 31. To App or Not to App… Leveraging the mobile browser vs. a native application: Leveraging the Mobile Browser Positives: Negatives: • Supports a wide range of • Usually requires a live Internet devices for general content connection • Most of the features that a PC • Lack of support for pushing browser would content directly to the learner • Faster to deploy and update • Browser support for interactivity or rich media varies • Allows potential access to the same LMS environment •  Generally less secure and less control over the content once downloaded. Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
  • 32. To App or Not to App… Leveraging the mobile browser vs. a native application: Using a Native Application Positives: Negatives: • Supports downloading the • Requires creating a specific, content for offline consumption tailored program for each platform supported • Push and pull • Requires a device for which a • Can use deeper set of device native app is even possible features and user experience • Can take longer to deploy • Can be much more secure (i.e. lock or delete content remotely) • Device-maker constraints • In the case of Apple, iTunes/App store dependency Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
  • 33. Example: Books24x7 Support for mobile devicesIncreasing popularity of Books24x7 On theGo™ mobile site: Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. •  User agent detection •  Streamlined UI designed for the mobile use case •  Support for many media types (audio, video, downloads) •  Tablets use standard Books24x7 site
  • 34. Example: SkillPort s Emerging Device Support*•  Targeting popular and emerging platforms •  iPhone (3 and 4), iPad •  BlackBerry s newest model phones (requires latest OS) and the Playbook •  Android phones and tablets (Android 3.2 or higher OS)•  Two pronged approach: •  Server-based solution for broad support •  If needed, light-weight apps for select devices to support download, notifications, and seamless log-in *Coming with SkillPort 7.3, Q1 2012
  • 35. Example: SkillSoft s Emerging Mobile Content Support* •  Support for Customer Content •  Product Updates •  Podcasts •  Assessments •  Content Types •  Power Point •  Audio •  Video •  Multiple Choice and Short Answer Questions •  Support for SkillSoft Content •  Books24x7 •  LDC Videos •  SkillBriefs *Coming with SkillPort 7.3, Q1 2012
  • 36. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 37. Organiza?onal  Support  for  Mobile  Learning •  Alignment with overall organizational strategy •  Understanding of the company s information technology approach. •  Partnership between the HR/ Training group and the IT department. •  Technical support needs your program will create. •  Devices you will and will not support.
  • 38. The Five Calls to make: Developing a Mobile Strategy 1)  What  does  mobile  mean?     2)  What  problem  are  you  trying  to  solve   3)  What  devices  will  you  support?   4)  Do  you  have  the  necessary  organizaGonal   support?   5)  How  does  Mobile  fit  into  your  exisGng   Learning  strategy  and  ecosystem?    
  • 39. Organizational Fit for Mobile Learning Does your organization have a strong learning culture? Do your systems support m-learning? What are the primary goals of your overall learning program? Is your workforce a good fit for mobile?
  • 40. In  Summary…     Mobile  learning:     •  Supplements,  but  does  not  replace   tradiGonal  e-­‐learning   •  Is  a  component  of  the  organizaGonal   learning  ecosystem   •  Tracking  and  reporGng  will  remain   key   •  Must  be  simple  for  user  and   administrator   •  Boils  down  to  the  appropriate   content,  for  the  appropriate  device,   at  the  appropriate  Gme  
  • 41. Future  of  Mobile  Learning…   A  lesson  from  the  history  of  movies…    
  • 42. Leveraging  the  full  func?onality  of  mobile  devices   Think  about  the  learning   applicability  for:     •  SMS/text  messaging   •  LocaGon-­‐based  funcGonality   leveraging  GPS   •  Camera/video  features   •  Audio  Recording   •  Voice  recogniGon   •  more…    
  • 43. For more information, and to stay connected… Contact Info: Pam Boiros Tim Hildreth VP, Product Management (Books24x7) Director, Product Marketing pam_boiros@skillsoft.com tim_hildreth@skillsoft.com Free whitepaper: Download Five Calls to Make When Developing a Mobile Learning Strategy at www.skillsoft.com/mobile Social Media Channels: www.twitter.com/skillsoft www.facebook.com/skillsoft www.linkedin.com/company/skillsoft http://blogs.skillsoft.com
  • 44. Join Our Next CLO WebinarEffective Training Programs to Mitigate Compliance Risks in 2012 Thursday, January 19, 2012 CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register at www.clomedia.com/events Join the CLO Network: http://network.clomedia.com/ #CLOwebinar

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