10 Strategies for Building a Talent Pool That Makes Recruiting Easy
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10 Strategies for Building a Talent Pool That Makes Recruiting Easy

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There’s no doubt about it. Competition for top talent is fierce these days. So the question is what can you do to entice the best and brightest professionals to seek out your company? Today’s ...

There’s no doubt about it. Competition for top talent is fierce these days. So the question is what can you do to entice the best and brightest professionals to seek out your company? Today’s smart employers are ever vigilant (and diligent) in developing talent pools and pipelines by employing both offensive and defensive recruitment strategies.

How successful are your recruitment strategies? Although your current efforts to find the best candidates might be yielding some good results, maybe it’s time to consider some other creative and progressive techniques designed to engage the interest and passion of your target populations.

Interested in discovering the best methods of cultivating interest from passive candidates who are not currently looking for new opportunities? Curious about how you can get industry superstars to stand in line and wait for vacancies in your company? Join us for this webinar!

In this session, Dr. Chris Lee will explore 10 proactive strategies that recruiters and HR managers can use to gain an advantage in the war for talent. Dr. Lee will discuss how your recruitment tactics, social media presence, employment brand, as well as training and development policies should be integrated into a larger talent management system. You’ll come away with valuable knowledge on how to develop talent pools that give you access to the best candidates before vacancies even occur.

In this webinar, you’ll learn how to:

Develop and employ talent pools to help organizations meet their strategic workforce planning objectives
Refine and tailor recruiting techniques that can organically populate your talent pools
Develop a social media strategy that supports talent pool engagement
Use best practices/state-of-the- art talent pool management techniques

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10 Strategies for Building a Talent Pool That Makes Recruiting Easy 10 Strategies for Building a Talent Pool That Makes Recruiting Easy Presentation Transcript

  • 10 Strategies For Building a Talent Pool That Makes Recruiting Easy There is no dial in number. You can listen to today’s webinar using your computer’s speakers or headphones. The presentation shall begin shortly #TMwebinar
  • 10 Strategies For Building a Talent Pool That Makes Recruiting Easy Speaker: Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System Moderator: Connie Costigan Dir., Marketing Communication Halogen Software #TMwebinar
  • Tools You Can Use • Audio Control – – There is no dial in number the sound will come through your computer speakers or headphones Also check internal volume on your computer as well as your external speakers or headset. #TMwebinar
  • Tools You Can Use • Q&A – – – Click on the Q&A icon on your floating toolbar in the bottom right corner. Type in your question in the space at the bottom. Click on “Send.” #TMwebinar
  • Frequently Asked Questions 1. May I receive a copy of the slides? YES! The slides can be downloaded from the login page for this event. 2. May I review the webinar recording? YES! You may log in again a link that will be provided in an email after the event to review the presentation ondemand. #TMwebinar
  • 10 Strategies for building a talent pool that makes recruiting easy Today’s Presenters: Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System © 2013 Halogen Software. All rights reserved. All contents are confidential. Connie Costigan Dir., Marketing Communication Halogen Software
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Business Case Over the past decade, talent has become more important than capital, strategy, or R&D… For many companies, that means that people are the prime source of competitive advantage. Talented people, in the right kind of culture, have better ideas, execute those ideas better - and even develop other people better. ~War For Talent McKinsey & Company May 2009 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • ~Manpower: The Great Talent Shortage © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • ~Manpower: The Great Talent Shortage © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • State of the Art Research findings Emerging trends… Reporting of best practices Progressive tips © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • A community of qualified internal and external candidates who are actively interested in your organization, industry, and your success in which you engage over time to fill vacancies or refer people they know… A talent community is a network of candidates, employees, alumni, and our social and professional networks allowing productive two-way communication between all permitting and willing connections. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Pool vs. Database • • • • • Opportunity to interact Building Relationships Conversations Engagement Established value © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Characteristics • • • • • • • Community Shared values or interests Communication Collaboration Openness Engagement Feeling included © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Buzz Words • • • • Bench Strength Pipeline Community of Interest Talent • • • • High Performers High Potentials Key Positions/Critical Roles Key levels • Talent Profiles • Competencies © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Strategy Categories Infrastructure • Always • 4P Technology • Tech • Pages • Social Media People • • • • • Employees Ambassadors Customers Companies Diversity © 2013 Halogen Software. All rights reserved. All contents are confidential. Activities • Host • Engage • Develop
  • Always be recruiting • • • • • • Build bridges before you need to cross … NPR and Network Tell everybody Tell everybody we are always looking Tell everybody that we like talent ….. Get everybody involved in recruiting © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Talent Pool Strategies OFFENSE DEFENCE Targeted Recruiting Advertising Conversations Image Advertising Social Media Strategy Employment Brand Building a Community Job Board Employee Ambassadors Employee Referrals Development -------- Internal and External Internal © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 4p • Policies • Procedures • Programs • Referrals • Campaigns • Protocols • In-house/External recruiters • Points of contact, website, etc. © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • 10 Strategies for Building a Talent Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Technology ~Oracle, Talent Mobility White Paper 1 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Use Technology to Facilitate the Entire Process • • • • • • Turn Skill Bank into a Talent Pool Talent Profiles Applicant Tracking Systems/Recruitment mechanisms Integration of internal information about employees Social Media Engagement Activities • Tracking, Communicating, Sharing… • Forums • Virtual Conferences • Create home and meeting place for community of interest © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Creating Internal Talent Pools: Assessing Performance and Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Creating Internal Talent Pools: Mapping Performance and Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Creating Internal Talent Pools Targeting Competence Level By Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Creating Internal Talent Pools © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Build An Employment Landing Page • Landing place where interest is funneled • Branding Location • Not an ‘applications taken here’ page • Meeting Place • One-Stop shop for information • Keep them coming back ‘home-page’ • Build community and interactivity • Forums • Questionnaire • Social media • About Us Information (read: propaganda) • Video, video, video 2 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Social Networking …. • • • • • Old School social networking Develop online presence Hire a social media recruiter Participate in the 21st century NPR 3 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Own Employees • Retain best talent by … • Moving to highest priority • Career Pathways • Incentives • Develop their potential by … • • • • • Cross Training Key Assignments Interim Assignments Project teams Sponsor targeted ERG’s or affinity groups 4 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Own Employees: Develop Their Potential © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Own Employees Monitor Results of Your Internal Talent Pool © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Own Employees: Talent Profiles A Holistic View of Your Internal Talent Pools © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Own Employees • Replicate talent by … • Targeted Employee Referrals (you identify employees) • ERG’s • Employees involved in communities of interest and sponsored group • Support their efforts, interests • Combine referrals with retention efforts • • • • • • Retention interviews Focus groups Invited a _________ to work Open Houses Picnics Community service and charitable events © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Ambassadors • Unleash the Army • HR enlists the whole village • Military Expedition • Equip them with stuff (e.g. propaganda, cards, fliers, links, etc.) • Train them on how to do it • Support them with 4P’s • Beyond Employee Referrals to Ambassadors • Managers • Train, empower, and rate them, etc. • List building • On-going Networking • Cultivate employees, sponsor groups, make presentations, etc. • Recruit speakers at conferences, thought leaders, etc. • Guaranteed interview © 2013 Halogen Software. All rights reserved. All contents are confidential. 5
  • Hire Your Best Customers • They love your products • Passionate about your company/brand • Have great ideas about how your product and services are really consumed • Likely have good ideas about product improvements • … 6 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Hire Your Best Customers • “Hey, we are looking for a new ________? Do you know anyone who is interesting in doing things like ………?” • Techniques • • • • • • • Signs in window Fliers in products Newsletter Comment cards Open Houses/Product launches Direct Mail Search customer reviews and forums © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Poach from other Companies • War for Talent • Targeted recruitment from … • • • • • Great Companies Competitors Particular industries Vendors Associations • Failed ventures, M&A • Competitive offers • Clearly define culture and fit • Breadcrumbs with former employees © 2013 Halogen Software. All rights reserved. All contents are confidential. 7
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Diversity • • • • Yes, diversity…are you fishing in the same old ponds? Are you using the same bait? Are you using the same techniques? Check the facts and statistics … 8 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Host/Sponsor a Community • Host and fund a gathering of people who like ______ • • • • • • • Alumni Bikers and Programmers Model Airplane Society Runners Club 4H User Conferences Social responsibility/Advocacy Group • Brought to you by the makers of … • Get employees involved in sponsored groups 9 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Engage • • • • • • Give Value Involve Build Community Relevance, belonging, community Engagement, collaboration Don’t fake it • Similar values, interests, etc. • Product Development • Free assessments • Games • Hack-a-thons • Contests • Beta-testers • Focus groups • Meetings • Surveys © 2013 Halogen Software. All rights reserved. All contents are confidential. 10
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Develop • Free Professional Development • • • • Webinars Websites Events Surveys and share results • Cultivate the talent and interest of target audience over time • Brought to you by the makers of ….. 11 © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Review Infrastructure • Always • 4P Technology • Tech • Pages • Social Media People • • • • • Employees Ambassadors Customers Companies Diversity © 2013 Halogen Software. All rights reserved. All contents are confidential. Activities • Host • Engage • Develop
  • Review Building Relationships Community Interaction, involvement, engagement Conversations Genuine value proposition Social networking for the 21st century © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Q&A • Additional questions regarding the webinar? Contact: Christopher Lee- chris@performanceconversations.com • For additional Halogen Software inquiries or to request a personal demonstration, contact: Connie Costigan – ccostigan@halogensoftware.com © 2013 Halogen Software. All rights reserved. All contents are confidential.
  • Join our next Webinar! Becoming a Talent Magnet Tuesday, February 18, 2014 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Talent Management Webinars at www.talentmgt.com/webinars #TMwebinar