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The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities
The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities
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The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities

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Understanding the level and intensity of expressed online sentiment in niche communities - can help model unexpressed sentiment in real world communities

Understanding the level and intensity of expressed online sentiment in niche communities - can help model unexpressed sentiment in real world communities

Published in: Business, Economy & Finance
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  • 1. The Niche Fulcrum – measuring the impact of strongly held views in a community
    Right of this line – little data exists(rare for individual to express internalised, deeply held, semi-unconscious views)
    “I love the Meerkat and I’ll definitely use the site next time I have to buy insurance”
    Presence of brand, as meaningfully internalised sentiment
    High
    “Only armed resistance will create a Palestinian state”
    Force of expressed sentiment
    e.g. “Are my insurance company any good?”
    e.g. “I’m sure an amicable agreement can be arranged in Gaza”
    Low
    Mainstream view
    Extreme view
    The relative force of identifiable mainstream and non-mainstream views is an indicator of the level of unexpressed, more strongly held, extreme opinions

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