The Niche Fulcrum – measuring the impact of strongly held views in a community<br />Right of this line – little data exist...
The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities
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The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities

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Understanding the level and intensity of expressed online sentiment in niche communities - can help model unexpressed sentiment in real world communities

Published in: Business, Economy & Finance
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The Niche Fulcrum Theory - plotting the possibility of extreme, unexpressed sentiment in communities

  1. 1. The Niche Fulcrum – measuring the impact of strongly held views in a community<br />Right of this line – little data exists(rare for individual to express internalised, deeply held, semi-unconscious views)<br />“I love the Meerkat and I’ll definitely use the site next time I have to buy insurance”<br />Presence of brand, as meaningfully internalised sentiment<br />High<br />“Only armed resistance will create a Palestinian state”<br />Force of expressed sentiment<br />e.g. “Are my insurance company any good?”<br />e.g. “I’m sure an amicable agreement can be arranged in Gaza”<br />Low<br />Mainstream view<br />Extreme view<br />The relative force of identifiable mainstream and non-mainstream views is an indicator of the level of unexpressed, more strongly held, extreme opinions<br />

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