Human digital whitepaper sentiment indication vs insight
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Human digital whitepaper sentiment indication vs insight

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Latest White Paper from Human Digital and the London School of Economics, exploring the application of social science methodologies to social media monitoring

Latest White Paper from Human Digital and the London School of Economics, exploring the application of social science methodologies to social media monitoring

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Human digital whitepaper sentiment indication vs insight Human digital whitepaper sentiment indication vs insight Document Transcript

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  • Research Paper - Sentiment – Indication vs. Insight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• +:",./=H/,A(&"%.$/,(:%/J"%#(-=(#",./2",.L(+,(./#(&$#"7(,"A$./J"(#",./2",.(0$#( I$#":(-,(*%"&-,&"/J":(J/"0#(-=(."(*%-:;&.(%$."%(.$,(=%-2(:/%"&.7($,:#(-,( "R*"%/",&"(0/.(."(*%-:;&.L(+,(&-,.%$#.7()-#/./J"(#",./2",.(.-0$%:#(."( *%-:;&.(0$#(2-%"(6/Q"6H(.-(I"(/,=-%2":(IH(@/%"&.(>R*"%/",&"(0/.(."(*%-:;&.( .%-;A(*;%&$#"(-%($($,:#U-,(.%/$6L( ( ?;2$,(@/A/.$6(B(CDEE(F(C(
  • Research Paper - Sentiment – Indication vs. Insight• +,#/A.(/,.-(."(#*$&"#(0"%"(."%"($%"(:/#/,A",;-;#($,:(;,U/,=-%2":( &-,J"%#$./-,#L(-%(/,#.$,&"(Z]Y(-=($66(,"A$./J"(&-22",.#(/,(."(6$,:#&$*"($%"( $..%/I;.":(.-(K5-,U<*"&/=/&4(&-22",.#L(;%."%2-%"7(W(-;.(-=("J"%H(](-=(."#"( $%"(I$#":(-,(,-("R*"%/",&"(0/.(."(*%-:;&.L( (• +,#/A.(/,.-(."(#*$&"#(0"%"(%$./-,$6($,:(/,=-%2":(&-,J"%#$./-,#($%"(.$Q/,A( *6$&"L(-%(/,#.$,&"7($6.-;A(-,6H(ECY(-=(."(<$%"(-=(^-/&"(/#(:%/J",(IH(."( KM#"%(>R*"%/",&"4(-=(."(*%-:;&.7(C(/,("J"%H(Z(&-22",.#($I-;.(/.(/#(*-#/./J"7($,:( _(-;.(-=(ED($%"(I$#":(-,(@/%"&.(>R*"%/",&"(-=(."(*%-:;&.L(( (• +,#/A.($#(.-(0$.(*"-*6"($%"(.$6Q/,A($I-;.7(-0(."H($%"("R*%"##/,A(#",./2",.7( $,:(-0(#",./2",.(:/=="%#(0/./,(.-*/&(A%-;*#L([",(&-2*$%":(#/:"UIHU#/:"7( ."(*$##/-,$."(&-22",.$%H(#-0#(.$.(."($;:/",&"(/#(*%":-2/,$,.6H(,"A$./J"( =-%($66(.-*/&#("R&"*.(M`7(0"%"(/.(/#(-J"%0"62/,A6H(*-#/./J"L((9/J",(."(2$##(*$%./&/*$./-,($&%-##(."(#-&/$6(0"I(0"(I"6/"J"(.$.(/=(."(&-%%"&.(2".-:-6-AH(/#($**6/":(J/$($(I6",:(-=(N;$6/.$./J"($,:(N;$,./.$./J"(2".%/&#7(/,."%"#.":(*$%./"#($%"(,-0($I6"(.-(;,:"%#.$,:(.$%A".($;:/",&"#(I".."%(.$,("J"%(I"=-%"L(G"($I-J"(=/,:/,A#($%"(#-2"("R$2*6"#(-=(.$.(/,#/A.L((( ?;2$,(@/A/.$6(B(CDEE(F(Z( View slide
  • Research Paper - Sentiment – Indication vs. Insight/&*920#1*(2&!!"#$%&($&)*+)$(),+-),$.).*#(+($-.,,/0$P,(/2*-%.$,.(*$%.(-=(2$%Q".(%"#"$%&($,$6H#/#($,:(#.%$."AH($#($60$H#(I"",(.-(:/#&-J"%(0$.($(.$%A".($;:/",&"(/#(./,Q/,AL(<",./2",.($,$6H#/#(/,J-6J"#(a&-2*;.$./-,$6(.%"$.2",.(-=(-*/,/-,7(#",./2",.7($,:(#;IT"&./J/.H(/,(."R.7b(c)$,A(d(1""7(CDDXe7($,:($#(#"",($(%"&",.(#;%A"(/,(/,."%"#.(:;"(.-(/,&%"$#":($&&"##(.-(&-,#;2"%(-*/,/-,(#/,&"(."($:J",.($,:(%/#"(-=(#-&/$6(2":/$L(P#(f$I/,(d(g"=="%/"#(*-/,.(-;.V(a&-,#;2"%#($J"($.(."/%(:/#*-#$6($(#-$*I-R(-=(;,*%"&":",.":(%"$&($,:(*-0"%(IH(0/&(.-(#$%"(."/%(I%$,:("R*"%/",&"#($,:(-*/,/-,#7(*-#/./J"(-%(,"A$./J"7(%"A$%:/,A($,H(*%-:;&.(-%(#"%J/&"7b(cCDDXeL(5$.;%$66H7(&-2*$,/"#($%"(#""Q/,A(.-($%,"##(."#"(;#"%UA","%$.":(-*/,/-,#($#(."H(&$,($J"($,(/,=6;",&"(-,(#$*/,A(."(-*/,/-,#(-=(-."%(&-,#;2"%#7($,:(a;6./2$."6H(."/%(I%$,:(6-H$6./"#7(."/%(*;%&$#"(:"&/#/-,#7($,:(."/%(-0,(I%$,:($:J-&$&H7b(c+I/:eL(8;&($,$6H#/#($#(I"",($**6/":(.-(."(%$,A"(-=(-*/,/-,#("R*%"##":(.%-;A(0"IUI$#":(;#"%UA","%$.":(&-,.",.(/,($.."2*.#(.-(h;$6/.$./J"6H($,:(h;$,./.$./J"6H($##"##($;:/",&"(.-;A.#($,:(I"$J/-;%#L(?-0"J"%7(."(&$*$&/.H(.-($,$6H#"(-,6/,"(#",./2",.(.-0$%:#(I%$,:($#(/,(2$,H(&$#"#(=$/6":(.-(%"$&(/.#(*-.",./$67(:;"(.-(."(;#"(-=(I$#/&(2".%/&#($,:($,(-J"%U%"6/$,&"(-,($;.-2$.":(:$.$(&-66"&./-,(.--6#(0/.(6/2/.":(&$*$&/.H(=-%(/,#/A.($,:(/,&-,#/#.",.(-;.*;.#L(P(%"#"$%&(*$*"%(=%-2(?;2$,(@/A/.$6(/,(g;6H(CDED(=-;,:(.$.7(0",(."#.":(#/:"UIHU#/:"7($;.-2$.":(#-&/$6(2":/$(2-,/.-%/,A(.--6#(-=="%(J$#.6H(:/=="%",.(%"#;6.#(=-%(J-6;2"#(-=(:$.$7(*6$.=-%2(&$."A-%/i$./-,7($,:(&%;&/$66H7(I%$,:(#",./2",.($,$6H#/#L(G/#(/A6/A.#(."(:/==/&;6.H(-=($&&;%$."6H(",A$A/,A(/,(#",./2",.(0/.($,($6A-%/.2L((1*+.)2$&)$3.(+2$4,/+2($M,:"%#.$,:/,A(-=(#-&/$6(2":/$(I"$J/-;%($,:(-0(.-(/,."%*%".(."(J-6;2"#(-=(:$.$(.%-;A(2"$,/,A=;6(2".%/&#(/#($,(;,:"%:"J"6-*":(/,:;#.%H(c<&0"/:"67(".($67(CDDEeL(P#($(%"#;6.(-=(./#7(2$,H(6"$:/,A(=/%2#(a%"6H(-,(#/2*6/=/":(2"$#;%"#(#;&($#(."(.-.$6(J-6;2"(-=(*-#.":(&-22",.#(-%(."($J"%$A"(#",./2",.("R*%"##":($&%-##($66(*-#.":(&-22",.#7b(c/I/:7(*LCeL(( ?;2$,(@/A/.$6(B(CDEE(F(W( View slide
  • Research Paper - Sentiment – Indication vs. InsightP(&-22-,(-;.*;.(-=(#",./2",.(/#(."(*"%&",.$A"($..%/I;./-,(-=(."(6$I"6#(K)-#/./J"7(5"A$./J"7(-%(5";.%$64(.-($(:$.$#".L(@/66-,7(".($6(cCDDEe(=-;,:(.$.(."#"(2"$#;%"#(-=(KI%$,:(%$./,A#4($%"(*%-I6"2$./&(I"&$;#"(."H(:-(,-.(&-,#/:"%(.$.(I%$,:(#",./2",.(&$,(I"(/,=-%2":(IH(:/=="%",.(=$&.-%#L(-%(/,#.$,&"V(aS%$,:U#*"&/=/&($##-&/$./-,#(%"="%(.-(="$.;%"#7($..%/I;."#7(-%(I","=/.#(.$.(&-,#;2"%#(6/,Q(.-($(I%$,:($,:(.$.(:/=="%",./$."(/.(=%-2(."(&-2*"././-,7b(0/6"(aA","%$6(I%$,:(/2*%"##/-,#(%"="%(.-(A","%$6(/2*%"##/-,#($I-;.(."(I%$,:(.$.($%"(I$#":(-,($(2-%"(-6/#./&(J/"0(-=(."(I%$,:7b(c*LEeL(</2*6H(."#./,A(=-%(K)-#/./J"7(5"A$./J"7(-%(5";.%$64(#",./2",.(:-"#(,-.($&&-;,.(=-%($,H(:%/J"%#(-=(#",./2",.7(,-%(:-"#(/.(&-,#/:"%($,H(&-,."R.(#;%%-;,:/,A($,:(/,=6;",&/,A(#",./2",.L(+.(."%"=-%"(-=="%#(-,6H($(#$66-0(/,#/A.(/,.-(."($&.;$6(#.$."(-=(I%$,:(#",./2",.L((5/&6*-($7+,"$(&2+.*$-%+.$-&)+,&/+)8$,&&*($G"%"($#(I"",($(%/#"(/,(#"$%&UI$#":(#"%J/&"#(.$.(2-,/.-%(-,6/,"(&-,J"%#$./-,#($,:($;.-2$./&$66H($,$6H#"(-,6/,"(#",./2",.(J/$(Q"H0-%:#(c)$,A(d(1""7(CDDXeL(?-0"J"%7($;.-2$.":(.--6#(=$/6(.-(:"6/J"%(-,(."/%(*%-2/#"(.-(=/6."%($,:($,$6H#"(#-&/$6(2":/$(:$.$(c?;2$,(@/A/.$67(CDEDeL([",(."#.":(#/:"UIHU#/:"7(."#"($;.-2$.":(#"%J/&"#(-=="%(J$#.6H(:/=="%/,A(%"#;6.#(=-%(I%$,:(#",./2",.7(=;%."%(/A6/A./,A(."(:/==/&;6.H(-=($&&;%$."6H(",A$A/,A(/,(#",./2",.(0/.($,($6A-%/.2L#(G"(*%-&"##(-=($;.-2$./,A(I%$,:(#",./2",.(0/.(#"$%&($6A-%/.2#($#(#"J"%$6(6/2/.$./-,#(c)$,A(d(1""7(CDDXeL((G"#"(/,&6;:"(."(=$&.(.$.(#$%&$#2($,:(/%-,H($%"(J"%H(:/==/&;6.(.-(:"."&.7(:/==/&;6./"#(/,(&-%%"&.6H(/:",./=H/,A(,"A$./J"(#",./2",.(:;"(.-(."(&-2*6"R/./"#(-=(,"A$./-,(."%2#(/,(#",.",&"(#.%;&.;%"(c#""()$,A(d(1""7(CDDX7(*LZj(=-%($(:".$/6":($,$6H#/#(-=(./#(=$;6.e7($,:($&&;%$."6H(/:",./=H/,A(."(%"6$./-,#/*(I".0"",(.-*/&($,:(#",./2",.(c/I/:eL(P6#-(-=(,-."(/#(.$.(/=(.0-(:/=="%",.(-,6/,"(%"J/"0"%#($J"(."(#$2"(#",./2",.7(."H(2$H($J"(:/=="%",.(%"$#-,#(=-%(:-/,A(#-(c$#($6#-(/:",./=/":(IH(@/66-,7(CDDEeL(G$Q/,A(/,.-($&&-;,.(."#"(6/2/.$./-,#(-=($;.-2$.":(#"%J/&"#7(."%"(%"2$/,#($(,"":(.-(&-66"&.(:$.$(/,($(2-%"(%-I;#.(=$#/-,($,:(/2*%-J"(-,(."(2".%/&#($,:($,$6H#/#(2".-:#(.$.(&;%%",.6H("R/#.(/,(."(/,:;#.%HL( ?;2$,(@/A/.$6(B(CDEE(F(](
  • Research Paper - Sentiment – Indication vs. Insight9+-($&:$,"+($;.;/$G/#(*$*"%(0/66($**6H($(#-&/$6(#&/",&"(2".-:-6-AH(.-(I%$,:(#",./2",.(/,($,($.."2*.(.-(-=="%(J$6;$I6"(/,#/A.(/,.-(-,6/,"(I%$,:(#",./2",.L(SH(-=="%/,A(/,#/A.(-J"%(/,:/&$./-,7(./#(*$*"%(#""Q#(.-(*%-J/:"(."(Q/,:(-=(%"#;6.#(.$.(&$,(*-.",./$66H(/2*$&.(."(.-*U6"J"6(#.%$."AH(-=($,(-%A$,/#$./-,L(G"(."-%"./&$6(%"#"$%&(h;"#./-,(.$.(./#(*$*"%(#""Q#(.-($::%"##(/#(!"#$%&()%*#+%,-,&.#&%/0*(#1#/0(#,&23)0(10&()%0//.#10(#,&,-0+,1#0.+1#%&1%4%(),5,.,67(,()%#++8%,-+%&(#4%&(/*,$#5%9:L((G/#(#.;:H(#""Q#(.-($::%"##(./#(h;"#./-,(IH($**6H/,A($(N;$,./.$./J"(O-,.",.(P,$6H#/#(2".-:-6-AH(.-($(:$.$#".(-=(M#"%(9","%$.":(&-22",.#(-,($(*$%./&;6$%(*%-:;&.(c."(S6$&QS"%%H()6$HS--QeL(G"(#;IUh;"#./-,#(.$.(./#(%"#"$%&($#Q#($%"V(!;)0(0*%()%-01(,*+()0(#&-.8%&1%<*0&5+%&(#4%&(9:($,:(!=,310&&%3$0*#0<.%+0&50&0.7+#+055$0.8%(,+%&(#4%&(0&0.7+#+#&0307()0(10&#&-,*41,448&#10(#,&++(*0(%679:(!;-*6202+2):!!<"$=>6?2,$@$3*.2A3//#$5*.#3&&A$G"(!"#"$%&U+,U8-./-,(c!+8e(S6$&QI"%%H()6$HS--Q(/#($(kb(.$I6".(6$;,&":(/,(g;,"(CDEEL(+.(/#(."(=/%#.($.."2*.(-=(!+8(.-(I%"$Q(/,.-(."(A%-0/,A(.$I6".(2$%Q".(.$.(/#(:-2/,$.":(IH(P**6"4#(/)$:L(G/#(*%-:;&.(0$#(:""2":($**%-*%/$."(=-%(./#(#.;:H($#(/.(/#($($#.(8-J/,A(O-,#;2"%(9--:(.$.(0$#(6/Q"6H(.-(A","%$."(#;I#.$,./$6(-,6/,"(:/#&;##/-,(=%-2(0/&($(:$.$#".(&-;6:(I"(:%$0,(=%-2L((B>.),+,.,+C$D&),),$9).*#(+($P(N;$,./.$./J"(O-,.",.(P,$6H#/#(cNOPe(2".-:-6-AH(0$#($:-*.":(=-%(./#(%"#"$%&L(NOP(",$I6"#(%"#"$%&(-,($(6$%A"(#$2*6"(-=(."R.#7(2$Q/,A(."#"(."R.#(#*"$Q($#($(A%-;*(.-($,#0"%(%"#"$%&(h;"#./-,#L(+.($66-0#(=-%(a."(-IT"&./J"7(#H#."2$./&7($,:(h;$,./.$./J"(:"#&%/*./-,(-=(."(2$,/="#.(&-,.",.(-=(&-22;,/&$./-,b(cS"%"6#-,(E_]CVEXeL(G/#(2$Q"#(/.($,($**%-*%/$."(2".-:(=-%(%"#"$%&/,A(-,6/,"(I%$,:($,:( ?;2$,(@/A/.$6(B(CDEE(F(j(
  • Research Paper - Sentiment – Indication vs. Insight*%-:;&.(#",./2",.(I"&$;#"(/.(&$,(*%-J/:"($(#,$*#-.(-=(-*/,/-,(0/./,($(I-:H(-=(-,6/,"(."R.;$6(:/#&;##/-,#L(+.($66-0#(%"#"$%&"%#(.-(2$Q"(/,="%",&"#(=%-2(."R.#(IH(a-IT"&./J"6H($,:(#H#."2$./&$66H(/:",./=H/,A(#*"&/=/":(&$%$&."%/#./&#(-=(2"##$A"#L(c?-6#./(E_j_VEWeL(5/&2%>/$NOP(*%-J/:"#(a%"*6/&$I6"($,:(J$6/:(/,="%",&"#(IH(#H#."2$./&$66H(/:",./=H/,A(#*"&/=/":(&$%$&."%/#./&#(-=(."(2"##$A"4(cl%/**",:-%=(E_XDVCEeL(+.(%"h;/%"#(."(&-66"&./-,(-=($(#$2*6"(-=(."R.#7(0/&(&$,(.",(I"(&-:":($A$/,#.(&$%$&."%/#./&#7($,:(.",(h;$,./.$./J"6H($,$6H#":L(G-(.$.(",:7($(#$2*6"(-=(]DD(;#"%(&-,J"%#$./-,#(-,(."(S6$&QS"%%H()6$HS--Q(0"%"(:%$0,(=%-2(."(=-66-0/,A(-,6/,"(&$,,"6#V(G0/.."%7(>,A$:A".7(S@97(>)%"80*5#0&(-,6/,"7(>)%>%.%6*0/)(-,6/,"7(f@5".7()O(8$A7()O()%-7()O([-%6:7($,:(9/i2-:-L(P(#$2*6"(0$#(:%$0,(=%-2(J$%/-;#(*6$.=-%2#(:;"(.-(<&0"/:"6(".($64#(cCDEEe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• <2&.,=-1(>(1!?2$$-&*%9:@(G"#"($%"(A","%$6(-*/,/-,#(.$.(A/J"(,-(%"="%",&"( .-($,H(*$%./&;6$%($#*"&.(-%(="$.;%"(-=(."(*%-:;&.L( • ?6%9%1*-9(4*(14@([$.(."(*%-:;&.(-=="%#(c-%(:-"#(,-.(-=="%e(/,(."%2#(-=( ="$.;%"#($,:(=;,&./-,$6/.H(-=(."(*%-:;&.V($**6/&$./-,#7("2$/67(/,."%,".( ."."%/,A7(&$6",:$%#7(".&L( ?;2$,(@/A/.$6(B(CDEE(F(k(
  • Research Paper - Sentiment – Indication vs. Insight • "%90A%9-@(G"(*H#/&$6(/,=%$#.%;&.;%"V(."(#&%"",(#/i"($,:(%"#-6;./-,7(I;/6:( 2$."%/$6#7(I;..-,(*6$&"2",.7(".&L( • B4-9!78=-9(-&1-@(O-22",.#(%"6$./,A(.-(."(*%-:;&.4#(;./6/.H7("$#"(-=(;#"7( #*"":(/,(;#"7(-%("==/&/",&H7(".&L(( • C9(1-@!!".$/6(*%/&"(-=(."(*%-:;&.L(G"(%"$#-,(=-%(#"6"&./,A($,(/,:;&./J"(2".-:(0$#(#-(.$.(."(:$.$#".(&-;6:(K#*"$Q(=-%(/.#"6=4L(M,:"%#.$,:/,A(.$.("$&(I%$,:(/#(:/=="%",.7(."(/:"$(0$#(.-(&%"$."(J$%/$I6"#(.$.(0"%"(#*"&/=/&(.-(./#(&$#"7(%$."%(.$,(.-(I"(6-&Q":(/,(.-("R/#./,A(-%(#.$,:$%:(2".%/&#L(D&%+)8$C./+.6*($@$3".C+&>/.*$=),+-),5"0(&-:/,A(J$%/$I6"#(0"%"(/,:;&./J"6H(:"%/J":(=%-2(/,/./$6($,$6H#/#(-=(."(:$.$#".(/,($(#/2/6$%(=$#/-,(.-(."("$%6H(#.$A"#(-=(."2$./&($,$6H#/#(2".-:#(c$#(-;.6/,":(/,(S%H2$,7(CDDEeL(G"(:$.$#".(0$#($,$6H#":(0/.(*$%./&;6$%("2*$#/#(-,(*$.."%,#7(%"*"././-,#($,:(A%-;*/,A#(0/./,(."(."R.#(.$.(&-;6:(6"$:(.-(."("2"%A",&"#(-=(."-%/"#(#;%%-;,:/,A(."(I"$J/-;%#(-=(."($;:/",&"($,:(#",./2",.L(G/#(*%-&"##(/:",./=/"#(.%",:#(0/./,(."(:$.$7(0/&(&$,(.",(I"($,$6H#":(h;$,./.$./J"6HL(G"($/2(0$#(.-(/:",./=H(&$%$&."%/#./&#(-=(&-22",.#(.$.("6*(.-(."66(;#(2-%"($I-;.(."($../.;:"($,:(I"$J/-;%(-=(."(*"%#-,(2$Q/,A(."(&-22",.L(+,(./#(0$H7(/.(0$#(-*":(.$.(=/,:/,A#(0-;6:(-=="%(/,#/A.(/,.-(0$.(/#(/,=-%2/,A7(/,=6;",&/,A($,:(:%/J/,A(#",./2",.L((G/#(*%-&"##(%"#;6.":(/,(."(=-66-0/,A($::/./-,$6(&-:/,A(J$%/$I6"#(.$.($.."2*.(.-($,$6H#"(0$.(:%/J"#(#",./2",.V(D5!78=-9(-&1-!EF+/2,$GH;/+)2$C(I$J)%+/2,$GH;/+)2K@$P(H*-."#/#(0$#(:%$0,(.$.(.-#"(0/.(K:/%"&.("R*"%/",&"4(c$J/,A("/."%(*H#/&$66H(.%/$66":(-%(*;%&$#":(."(*%-:;&.e(0-;6:($J"(:/=="%",.(-*/,/-,#(.$,(.-#"(0-($:($(K/,:/%"&.("R*"%/",&"4(m(#;&($#($J/,A(#"",($,($:J"%./#"2",.7(%"$:($(%"J/"07(-%(#"",($(J/:"-(%"J/"0L([/6"(."#"(J$%/$I6"#(0"%"(:"%/J":(/,:;&./J"6H(=%-2(."(:$.$7(./#($**%-$&(/#($6#-(#/2/6$%(.-(<&0"/:"6(".($64#(cCDEEe(J$%/$I6"#(-=(K&;#.-2"%4($,:(K,-,U&;#.-2"%47(I;.(./#(#.;:H($6#-(/,&6;:"#(.-#"(0-($J"(.%/$66":(."(*%-:;&.(I;.(,-.(H".(*;%&$#":(/.L( ?;2$,(@/A/.$6(B(CDEE(F(X(
  • Research Paper - Sentiment – Indication vs. InsightE5!/&0#4*9:!?2&*-8*!E=,.)%$9*&)$C(I$D&-;./.,+CK@(P,-."%(/,#/A.(=%-2(."(/,:;&./J"("R"%&/#"(0$#(."(/,&6;#/-,(-=(."(*%-:;&.4#(&-2*"./.-%#L(<-2"(0"%"(:/#&;##/,A(."()6$HS--Q(-,6H7(A/J/,A(-*/,/-,(-,(."(*%-:;&.($#($(#.$,:U$6-,"(#;IT"&.L(3."%(&-22",."%#(0"%"(&-2*$%/,A(."()6$HS--Q(.-(/.#(&-2*"./.-%#(c#;&($#(."(P**6"(/)$:(-%(8-.-%-6$(`--2eL(G"(&-22",.#(0"%"(&-:":($#("/."%(K<.$,:(P6-,"4(-%(KO-2*$%$./J"4(/,(-%:"%(.-(."#.(0$.(."#"(&$%$&."%/#./&#(&$,(#-0($I-;.(#",./2",.L(G/#($6#-($6/A,#(0/.(."(-I#"%J$./-,#(-=(@/66-,(".($6(cCDDEe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
  • Research Paper - Sentiment – Indication vs. InsightI(&0(&)4!%&0!J&%+:4(4!!".,$L5&(+,+CM$N8.,+CM$N>,/.*O$.)%$<&;+2$.).*#(+($-&%*($,**($>($G"(#H#."2(-=(&-:/,A(#",./2",.($#(K)-#/./J"7(5"A$./J"(-%(5";.%$64(*%-J/:"#(."("$:6/,"(=/A;%"#($#(#-0,(I"6-0V( Positive - 48% Sentiment Neutral - 14% Negative - 38% 0% 20% 40% 60% 80% 100% (G/#(-=="%#($(A","%$6(#,$*#-.(-=(."(-,6/,"(#",./2",.(.-0$%:#(."(S6$&QS"%%H()6$HS--Q(m(."%"(/#($(6-.(-=(K-*/,/-,$.":4(:/#&;##/-,7(0/.(2-#.(-=(."($;:/",&"($J/,A(:"&/:":(0"."%(."H($%"($(=$,(-=(."(*%-:;&.(-%(,-.(U(I;.(*%-J/:"#(6/..6"(/,#/A.(/,.-(I"$J/-;%7($,:(."%"=-%"($#(6/..6"(J$6;"(/,(."%2#(-=(#.%$."AH(=-%2$./-,L(J)(+8",$,"/&>8"$%;$(),+-),$.).*#(+(P$9%%+)8$Q.*>$$<&;+2$6/.A%&7)P$="./$&:$Q&+2$ ( ?;2$,(@/A/.$6(B(CDEE(F(ED(
  • Research Paper - Sentiment – Indication vs. InsightG/#(-;.*;.(/,:/&$."#(.$.(."(:-2/,$,.(.-*/&(0/./,(&-,J"%#$./-,#(/#(K5-,U<*"&/=/&(O-22",.$%H4(m("LAL(."($;:/",&"("R*%"##/,A(;,=-&;#":(#",./2",.(#;&($#(K+(6-J"(./#n4(-%(K./#(6--Q#(%;II/#4L(G"%"=-%"7(/.(&$,(I"(,-.":(.$.(WZY(-=(."(&-,J"%#$./-,#($I-;.(."(S6$&QI"%%H()6$HS--Q($J"(6/..6"(J$6;"(/,(."%2#(-=(/,#/A.L(KO$%$&."%/#./&#4(/#(."(,"R.(6"$:/,A(.-*/&(cCkYe(#;AA"#./,A(.$.(0",(*"-*6"(:-(.$6Q($I-;.(."(*%-:;&.(/,(:".$/6#7(/.(/#(."("2$/67([//7($**#7(".&7(.$.(/#(*%-J-Q/,A(."(/,."%"#.L((G"(;#"%("R*"%/",&"(cM`e(-=(."(*%-:;&.(&-22$,:#(T;#.(ECY(-=(."(&-,J"%#$./-,7(0/&(/,/./$66H(#;AA"#.#(.$.(/.(/#(,-.(."(2-#.(/2*-%.$,.(.-*/&(.-(I"(&-22;,/&$./,AL(G/#7(-0"J"%7(/#(2/#6"$:/,A($,:(2/##"#($(#/A,/=/&$,.(-**-%.;,/.H7(0/&(0/66(I"("R*6-%":(6$."%(/,(./#(*$*"%L(+,#/A.#7(#.%$."A/&(%"&-22",:$./-,#($,:(:/%"&./-,($%"(#./66(:/==/&;6.(.-("R.%$&.(=%-2(./#(c$:2/..":6H(A%$,;6$%e(#"6"&./-,(-=(2".%/&#L(P66(0"($J"(:"."%2/,":(/#(.$.(2-#.(*"-*6"(&-22",./,A($%"("/."%(*-#/./J"(-%(,"A$./J"7($,:(0",(."H($%"(,-.(&%"$./,A(,-/#"(c5-,U<*"&/=/&(O-22",.$%He(."H($%"(.$6Q/,A($I-;.($(%$,A"(-=(&$%$&."%/#./&#L(3,"(-=(."(.%""("2*/%/&$6(%"#"$%&(h;"#./-,#(./#(*$*"%($#Q#(/#7(!),310&&%3$0*#0<.%+0&50&0.7+#+055$0.8%(,+%&(#4%&(0&0.7+#+0&5#&-,*41,448&#10(#,&++(*0(%679:+,(-."%(0-%:#7(!<7055#&6055#(#,&0.<%)0$#,8*4%(*#1+(,()%0&0.7+#+,-(,/#10&5+%&(#4%&(210&3%/*,581%50(0(,<%((%*#&-,*4+(*0(%679:G"(=-66-0/,A(#"&./-,#("R*6-%"(./#(/,(=;%."%(:".$/6L(5&(+,+CM$N8.,+CM$N>,/.*$(),+-),$.8.+)(,$,&;+2($ ?;2$,(@/A/.$6(B(CDEE(F(EE(
  • Research Paper - Sentiment – Indication vs. Insight(P,(/2*%-J"2",.(-,(."(*%"J/-;#(2".%/&#7(."(:$.$("%"(/,:/&$."#(.$.(I%$,:(#",./2",.(*"%=-%2#(#6/A.6H(I".."%(0/./,(#-2"($%"$#(-=(&-,J"%#$./-,7(I;.(0/.(,-(%"$6(/,:/&$./-,($#(.-(0H(./#(/#(."(&$#"L([/6"(."#"(:/=="%",&"#(/,(#",./2",.($,:(I%$,:("$6.(0/./,(.-*/&#(&$,(I"(-I#"%J":7(./#(-;.*;.(#./66($#(6/2/.":(&$*$&/.H(.-(/,=-%2(#.%$."AH($#(/.(*%"#",.#(-,6H($(I$#/&(."2*"%$.;%"(A$;A"(-=(-,6/,"(#",./2",.(0/./,(."#"(.-*/&(A%-;*#L(( !(P#(."($I-J"(=/A;%"(#-0#7(J/"0/,A(."($I-J"(.%""(.-*/&($%"$#(/,:"*",:",.6H(-=(."/%(<$%"(-=(^-/&"(#-0#(-0(#",./2",.(:/=="%#(:"*",:/,A(-,(0$.($#*"&.(-=(."(*%-:;&.(/#(I"/,A(:/#&;##":L((%-2("%"7(."(,"0(I"$J/-;%$6(#",./2",.(J$%/$I6"#(&$,(I"($,$6H#":($A$/,#.(#*"&/=/&(#"A2",.#(-=(."(:$.$(.$.(&-2I/,"(.-*/&($,:(#",./2",.L(G-(:"2-,#.%$."(./#7(."(I"$J/-;%$6(#",./2",.(J$%/$I6"#(0/66(I"($**6/":(.-(.%""(#"A2",.#(-=(:$.$V(5-,(<*"&/=/&o5"A$./J"7(M#"%(>R*"%/",&"o)-#/./J"7($,:(O$%$&."%/#./&#o5"A$./J"L( ?;2$,(@/A/.$6(B(CDEE(F(EC(
  • Research Paper - Sentiment – Indication vs. Insight( (!3".C+&>/.*$=),+-),$Q./+.6*($RI$GH;/+)2P$F+/2,$GH;/+)2$C(I$J)%+/2,$GH;/+)2$ !!G"(:$.$(#-0#(.$.(."%"($%"(6$%A"(:/=="%",&"#(I".0"",(."(;,:"%6H/,A(I"$J/-;%#(.$.(:%/J"()-#/./J"($,:(5"A$./J"(#",./2",.(0/./,(:/=="%",.(.-*/&#(-=(:/#&;##/-,L(G"(5"A$./J"(#",./2",.($##-&/$.":(0/.(5-,(<*"&/=/&(&-22",.$%H(*%":-2/,$,.6H(&-2"#( ?;2$,(@/A/.$6(B(CDEE(F(EZ(
  • Research Paper - Sentiment – Indication vs. Insight=%-2(*"-*6"(0-($J"(,"J"%(;#":(."(*%-:;&.L(+,(&-,.%$#.7(."(J$#.(2$T-%/.H(-=(.-#"(&-22",./,A(-,(."(M#"%(>R*"%/",&"(-=(."()6$HS--Q($%"(/,=6;",&":(IH($J/,A(.%/$66":(-%(*;%&$#":(."(*%-:;&.L(G/#(,"0(I"$J/-;%$6(#",./2",.(J$%/$I6"(#-0#(.$.(."%"($%"(J$#.6H(:/=="%",.(&-,:/./-,#(0/./,(*-#/./J"($,:(,"A$./J"(#",./2",.L(G/#(&6"$%6H(-=="%#(2-%"(/,#/A.(/,.-(#",./2",.(.$,(."(#.$,:$%:(2".%/&#(-=(a)-#/./J"7(5"A$./J"7(5";.%$6b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c:;"(.-(/.4#(:-2/,$,&"(/,(<$%"(-=(^-/&"e7(I;.(0/.(=;%."%(/,#/A.(*%-J/:":(IH(,"0(J$%/$I6"#7(./#(.-*/&(A%-;*(/#(#-0,(.-(-;#"(Q,""UT"%Q7("2-./-,$6(%"$&./-,#(.-(."(*%-:;&.(I$#":(-,($../.;:"#(.-0$%:#(."(I%$,:L((+,($::/./-,7(./#(2".-:-6-AH($66-0#(=-%(/:",./=/&$./-,(-=(."(%$./-,$6($,:(/,=-%2":(&-,J"%#$./-,#(.$.($%"(/,=6;",&":(IH(@/%"&.(>R*"%/",&"(0/.(."(*%-:;&.L(G-*/&($,:(Q"H0-%:($,$6H#/#(:-,"(IH($;.-2$.":(#"%J/&"#($,:(I$#":(#-6"6H(-,(K)-#/./J"7( ?;2$,(@/A/.$6(B(CDEE(F(EW(
  • Research Paper - Sentiment – Indication vs. Insight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cCDEEe7(./#(2".-:-6-AH(&$,(I"A/,(.-(2$*(0"."%(&"%.$/,(.H*"#(-=(#",./2",.7(:%/J",(IH(#*"&/=/&(J$%/$I6"#(c=-%("R$2*6"(:/%"&.(-%(/,:/%"&.("R*"%/",&"(0/.($(*%-:;&.e($%"(.H*/&$66H("R*%"##":(-J"%(&"%.$/,(&$,,"6#L(+2$A/,"(."(2$%Q"./,A(:"*$%.2",.($.(!+8(Q,-0/,A(.$.("2-./-,$66H(:/#*6$H":(,"A$./J"(#",./2",.(:%/J",(IH($(,-,(:/%"&.(I%$,:("R*"%/",&"(0$#(#.$./#./&$66H(2-%"(6/Q"6H(.-(-&&;%(-,(G0/.."%7(0"%"$#7(%$./-,$67(/,=-%2":(,"A$./J"(#",./2",.(:%/J",(IH($(:/%"&.("R*"%/",&"(0/.(."(*%-:;&.(0$#(#.$./#./&$66H(2-%"(6/Q"6H(.-(-&&;%(0/./,(=-%;2#L((M,:"%#.$,:/,A(0"."%("R*"%/",&"(-=(."(*%-:;&.(/#($=="&./,A(0$.(."($;:/",&"(/#(&%"$./,A($,:(&-,#;2/,A(&$,($J"(#;I#.$,./$6(%$2/=/&$./-,#(=-%(I%$,:#(.$.(.%$,#&",:(2$%&-22#($,:(#.$%.(.-(/2*$&.(-,(*%-:;&.(%"6"$#"(&H&6"#($,:(*%-:;&.(:"J"6-*2",.L((+=($(*%-:;&.(/#(I"/,A(%"6"$#":(/,.-(."(2$%Q".*6$&"(0/.-;.($,("=="&./J"(A%-;,:#0"66(-=(/,=-%2":(-*/,/-,7(/.(/#(2-%"(6/Q"6H(.$.(."($;:/",&"($%"(A-/,A(.-(:%$0(."/%(-0,(&-,&6;#/-,#(-=(."(*%-:;&.(I$#":(-,(*%"U"R/#/.,A(*%"T;:/&"#L(?$J/,A($,($**%-*%/$."($**%"&/$./-,(-=(."(I%$,:("$6.(-=(H-;%(-0,(-%A$,/#$./-,($,:(."(&-2*"./.-%#(0/66("6*(.-(:"."%2/,"(0"."%($,($;:/",&"7(6"=.(.-(."/%(-0,(-*/,/-,#7(0/66(I"(*-#/./J"(-%(,"A$./J"7(0/&(:/%"&.6H($=="&.#(0$.(."(%"6"$#"(#.%$."AH(=-%(."(*%-:;&.L((((( ?;2$,(@/A/.$6(B(CDEE(F(E](
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  • Research Paper - Sentiment – Indication vs. Insight+,."%"#./,A6H7(0",(.-*/&(A%-;*#($%"(.$Q",(-;.(-=(&-,#/:"%$./-,7(."%"(/#($&.;$66H(6/..6"(J$%/$./-,(/,(#",./2",.V(3J"%$66(#",./2",.(0",(:/#&;##/,A()6$HS--Q(-,(/.#(-0,V( Positive - 49% Neutral - 15% Negative - 36% 0% 20% 40% 60% 80% 100% (3J"%$66(#",./2",.(0",(:/#&;##/,A()6$HS--Q(/,(&-,."R.(-=(&-2*"./.-%#V( Positive - 47% Neutral - 11% Negative - 42% 0% 20% 40% 60% 80% 100% ((G/#(#-0#(."(J$6;"(-=($,$6H#/,A(."(I"$J/-;%$6(#",./2",.(J$%/$I6"#(0/./,(."(&-,."R.(-=(."(:/=="%",.(.-*/&(A%-;*#L(+,(2$,H(&$#"#7(."(:$.$(I"&-2"#(2-%"(;#"=;6($,:(/,#/A.=;6(0",(&%-##U%"="%",&":($&%-##(#"J"%$6(J$%/$I6"#L(9).*#(+($G%$:/./-,$66H7(2"$#;%"2",.(-=(2$%Q".(*-#/./-,(-,6/,"($#(I"",(&-2*$%$./J"(m(#$%"(-=(J-/&"($A$/,#.(&-2*"./.-%#7(#",./2",.(.-0$%:#(&-2*"./.-%(I%$,:#(m(0/.-;.($,($**%-*%/$."(;,:"%#.$,:/,A(-=(0"."%(./#(/#($&.;$66H($%2/,A(H-;%(I%$,:(-%(,-.L(G/#($#*"&.(-=(."(2".-:-6-AH($66-0#(."(I%$,:(.-(#""(0"."%(."(*%"#",&"(-=(&-2*"./.-%#(/,(."(&-,J"%#$./-,(/#($J/,A($(*-#/./J"(-%(,"A$./J"("=="&.(-,(I%$,:("$6.L(G/#(%"J"$6#(2-%"(K/::",4(:$.$(0/./,(."(6$,:#&$*"7($,:($66-0#(."( ?;2$,(@/A/.$6(B(CDEE(F(Ek(
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  • Research Paper - Sentiment – Indication vs. InsightS6$&QI"%%H7(%$."%(.$,(%"$&./,A(;*-,($(&-,#/:"%$./-,(-=(."($..%/I;."#(-=(."(*%-:;&.(/.#"6=7(*$%./&;6$%6H(#-(=-%(5"A$./J"(&-22",.#L((S%$,:#(#;&($#(P**6"($,:(5/Q"($J"(=-;,:(#;&&"##(/,(",&-;%$A/,A($,("2-./-,$6(&-,,"&./-,(.-(."(I%$,:L(?-0"J"%7(IH(&-,.%$#.7(&-2*$,/"#(#;&($#(@"66(c$.(."("/A.(-=(."(K@"66(?"664(&%/#/#(.$.(",A;6=":(."(&-2*$,H(/,(CDD]($,:($=="&.":(#$%"(*%/&"e($,:(8-.%/,(c0-(0"%"(-,(."(%"&"/J/,A(",:(-=($(&-,#;2"%(I$&Q6$#(.-($($:J"%./#/,A(&$2*$/A,(/,(CDDke($J"(I"",($:J"%#"6H($=="&.":(IH($,("2-./-,$6(%"#*-,#"(.-(."/%(I%$,:#L(M,:"%#.$,:/,A(0"."%("2-./-,(-%(%"$#-,(/#(:%/J/,A(I%$,:("$6.(*-#/./J"6H(&$,($J"($(#;I#.$,./$6(/2*$&.(-,(2$%&-22#($&./J/./"#(m(./#(/#(I"#.($&/"J":(.%-;A(;2$,($,$6H#/#(-=(&-,.",.(=-%(."(#$2"(%"$#-,#($#(#",./2",.($,$6H#/#(:".$/6":(-,(*$A"(.%""V(."(;,%"6/$I/6/.H(-=(Q"H0-%:(/:",./=/&$./-,(/,(:"."%2/,/,A(;2$,(I"$J/-;%L($WI$D&-;&(>/P$5.((+C$C(I$988/((+C$ ![/6"(,-,"(-=(."($I-J"(&$."A-%/"#($%"(*%":-2/,$,.6H($AA%"##/J"7(0"(&$,(#""(.$.(."%"($%"(:/=="%/,A(6"J"6#(-=($AA%"##/-,(0/./,(."(.-*/&(A%-;*#L(G"(5-,(<*"&/=/&o5"A$./J"(&-22",.#(0"%"($%-;,:(=/J"(./2"#(2-%"(6/Q"6H(.-(I"($AA%"##/J"( ?;2$,(@/A/.$6(B(CDEE(F(CD(
  • Research Paper - Sentiment – Indication vs. Insight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`7(0"%"(/.(/#(-J"%0"62/,A6H(*-#/./J"L((G/#(/#(A-/,A(.-(I"(:/=="%",.(=-%("J"%H(&6/",.7(:"*",:/,A(-,(&-2*"././J"(6$,:#&$*"7(*%-:;&.(%"6"$#"(&H&6"7("R*"&.$./-,#7(%"*;.$./-,7(".&L(+.(/#(,-.($#(#/2*6"($#(#$H/,A(.$.(*$##/-,(I%"":#(&-,#;2"%(6-H$6.H7(I"&$;#"(*$##/-,(&$,("h;$66H(I"(,"A$./J"($#(*-#/./J"7($,:(/=(."($;:/",&"(&--#"#(.-(.$%A".(./#(/,(."(0%-,A(0$H7(/.(&$,($J"($(,"A$./J"("=="&.(-,(."(I%$,:("$6.L(( ?;2$,(@/A/.$6(B(CDEE(F(CE(
  • Research Paper - Sentiment – Indication vs. Insight+,(./#(&$#"7(/.(/#(/2*-%.$,.(.-(&-;,."%(."($;:/",&"(*$##/-,(.-0$%:#(."(*%-:;&.(m($66(."(:$.$(#;AA"#.#(.$.(&$627(%$./-,$6(&-,J"%#$./-,($I-;.(."(*%-:;&.#(#.%",A.#($%"(I"/,A(:%-0,":(-;.(;,:"%(."(0"/A.(-=(."(/%%$./-,$67(*$##/-,$."(#",./2",.($I-;.(*"%&"/J":(0"$Q,"##"#L(?-0"J"%7(/.(/#(/2*-%.$,.(.-(*%-2-."(*$##/-,$."(#",./2",.(.-0$%:#(."(M`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h;/%":(.-(/,=-%2(.$&./&#(-%(#.%$."AHL(G"($I/6/.H(.-(;,:"%#.$,:(0"."%(."($;:/",&"($%"(&%"$./,A(-%(&-,#;2/,A(&-,.",.(.$.(/#(*%-2-.":(IH($,(/,=-%2":(%"#*-,#"(.-(."(*%-:;&.(/#(/2*-%.$,.(.-(,-."7("#*"&/$66H(/=(/.(/#($J/,A($(*-#/./J"(-%(,"A$./J"("=="&.(-,(I%$,:("$6.L(SH($,$6H#/,A(@/%"&.(>R*"%/",&"($,:(+,:/%"&.("R*"%/",&"7(./#(2".-:($66-0#(=-%(."(/:",./=/&$./-,(-=(0"%"(."(/,=-%2":(&-,J"%#$./-,#($%"(.$Q/,A(*6$&"7($,:(-0(."(I%$,:o*%-:;&.(#",./2",.(/#(*"%=-%2/,A(/,(."#"($%"$#L((<-2"(&-,J"%#$./-,#(#;%%-;,:/,A(."(*%-:;&.(&-2*$%"(/.(.-(/.#(&-2*"./.-%#7($,:(#-2"(:-(,-.L(+:",./=H/,A($,:(/#-6$./,A(."#"(&-,J"%#$./-,#(&$,(-=="%(/,#/A.($#(.-( ?;2$,(@/A/.$6(B(CDEE(F(CC(
  • Research Paper - Sentiment – Indication vs. Insight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
  • Research Paper - Sentiment – Indication vs. InsightK(L+(2)9%=6:!S%H2$,7(P(cCDDEe7(Z,1#0.L%+%0*1)H%(),5+(@/66-,7([/66/$2(!L7(G-2$#(gL(8$::",7(P2,$(l/%2$,/($,:(<-;2",.(8;Q"%T""(cCDDEe7(aM,:"%#.$,:/,A([$.4#(/,($(S%$,:(!$./,AV(P(8-:"6(=-%(P##"##/,A(S%$,:($,:(P..%/I;."(>=="&.#7b(g-;%,$6(-=(8$%Q"./,A(!"#"$%&7(ZX(cWe7(WE]UWC_()$,A(d(1""(cCDDXe(3*/,/-,(8/,/,A($,:(<",./2",.(P,$6H#/#7(-;,:$./-,#($,:(G%",:#(/,(+,=-%2$./-,(!".%/"J$6($%&/J"(^-6;2"(C(+##;"(EUC7(g$,;$%H(CDDX((<&0"/:"67(@$J/:(PL7(8-"7([",:H([L($,:(S-;:%"$;R7(O%/#7(1/#.",/,A(/,(-,(3,6/,"(O-,J"%#$./-,#V(8"$#;%/,A(S%$,:(<",./2",.(0/.(<-&/$6(8":/$(c<"*."2I"%(CDEEeL(PJ$/6$I6"($.(<<!5V(..*Voo##%,L&-2o$I#.%$&.pEXkWX_C(gL(f$I/,($,:(PL(g"=="%/"#7(a<-&/$6(2":/$(2-,/.-%/,A($,:($,$6H#/#V(9","%$./,A(&-,#;2"%(/,#/A.#(=%-2(-,6/,"(&-,J"%#$./-,7b(PI"%:"",(9%-;*(S",&2$%Q(!"*-%.7(g$,;$%H(CDDXL((( ?;2$,(@/A/.$6(B(CDEE(F(CW(