Objectives – awareness / physical attendance / online audience engagementOnline behaviour – early adopters / relevant topics / creative execution / delivery methodROI - 93% asset pick up rate / 4th trending topic on Twitter globally Day 1, Reach: 12,000,000, To support the re-launch of the BBC iPlayer, our insight informed the technical build options (Augmented Reality), delivery system (QR code) and creative execution (choice of talent). Whilst our monitoring proved real-time ROI.
Objectives – reduce media spend to support BI product / improve MS brand health in BUI decision maker communityOnline behaviour – identification of relevant digital networks / identification of key issues and misconceptionsROI - savings >£250,000 Q1
Human Digital - What we do....
Human Digital<br />Making social media accountable<br />
By way of introduction<br />(click on the image)<br />Our clients are Billy Beane…..our brands are the Oakland A’s….and we’re the chubby kid…<br />
agenda<br />Global experience<br />Our founding principle<br />The social media equation<br />G.H.O.S.T.<br />Research methodology<br />ROI<br />
our founding Principle<br />Making social media accountable<br />
Who we are<br />Established 2007<br />Human analysis of online conversations <br />A proprietary research methodology<br />A unique consulting framework<br />A proprietary ROI model<br />Proven across an international client base<br />
The social media equation<br />Behaviour + Objectives = ROI<br />
Behaviour + Objectives = ROI<br />Q1: Where is my audience online?<br />Q2: What is my audience talking about?<br />Q3:Is the audience talking about my brand / issue positively or negatively?<br />Q4: How much is the audience talking about my brand / issue?<br />Q5: What type of websites is my audience using?<br />Q6:What type of content drives engagement?<br />Q7: How best to engage with my audience?<br />
Q1 - Where is my audience online?<br />Impact<br />
Q1 - Where is my audience online?<br />Advocacy<br />Impact<br />
Q1 - Where is my audience online?<br />Advocacy<br />Homepage <br />Blog <br />Social Network <br />Forum<br />Impact<br />
Behaviour Case Study<br />Diffusion Award “Best Use of Social Media 2010”<br />