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3 routes to social media return on investment
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3 routes to social media return on investment

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Published in: Business, Economy & Finance

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  • 1. 3 Routes to Social Media ROI
    Clear correlation between a specific Social metric and a financial one
    1
    Financial Metrics(from which we can calculate ROI - amount of money made, minus the amount of money spent, divided by the amount spent)
    Social Metrics(metrics associated with specific tactics – Facebook, Twitter, blogs etc)
    Reduction in cost
    Followers
    Likes
    Traffic tagged from a social asset – directly attributable to a financial metric (usually a sale)
    Sales
    2
    Revenue
    Retweets
    Views
    Topic
    Sentiment (by topic)
    Social activity in aggregate, impacts “Macro” Social Metrics…..
    ….a clear correlation established, between a “Macro” Social metric, and a financial one
    Share of Voice
    3