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Peert - Internet TV
 

Peert - Internet TV

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Peert - Internet TV Peert - Internet TV Presentation Transcript

  • Internet TV Using p2p video distribution to create a near zero-cost broadcast network
  • Problem
    • Cost of providing high-quality video on Internet
    $ users
  • Solution
    • Peer-to-peer technology is massively scalable
      • User-friendly and web-based video distribution platform
    $ users
  • Distribution network Metadata Peert web service End-consumers Browser Ajax Peert peer service BitTorrent Partners SOAP HTML Content
  • Competitive arena
    • Competitors
      • No European players
    • Substitute products: streaming video
    • Entrants
      • Low barriers for entry
      • Raise switching costs, brand identification, subsidies, fast growing industry
    • Suppliers: technology partners
    • Buyers: partners that create the network
      • Entertainment / Infotainment
      • Marketing & Corporate communication
      • E-Learning
  • Example
  • Product roadmap
    • Metadata
      • TV-Anytime (CMS)
      • Web 2.0: tags, reviews, ratings, notes, etc.
    • Peert web service
      • Reporting
      • Content caching
    • Peert peer service
      • Connectivity & decentralization
  • Cost issues of peer-to-peer
    • Pushes costs to end-consumer
      • Flat-fee broadband subscription
    • Thus, pushes costs to ISPs
    • But ISPs will not kill peer-to-peer
      • Peer-to-peer drives demand for broadband access
      • ISPs are equipped to handle this traffic
        • Peering agreements
        • Caching strategies
  • What are people doing with broadband? Peer-to-Peer Downloading 61.44% of current peer-to-peer traffic is video, 11.34% is audio, 27.22% belongs to other category.* *CacheLogic
  • Problems traditional peer-to-peer services
    • Proven technology, but usability issues:
      • Router / firewall configuration
      • Codec installation
      • Malformed content
      • Limited search, only on title
      • No integration with content owners’ websites
  • Undisputed peer-to-peer
    • Peer-to-peer is associated with sharing copyrighted material, but
      • It is just an other way of getting content from A to B
      • Super-distribution is supported by all DRM standards
  • File sharing explained origin seed
  • Technical challenges
    • Connectivity
      • Firewalls, NATs, and proxies break Internet’s end-to-end principle
    • Decentralization
      • Content distribution (tracker)
      • Serving metadata
  • Will p2p streaming kill p2p file sharing?
    • NO,
      • Only relevant for live streams
        • Sports
        • Web cams
  • Internet TV beats Telco’s IPTV offerings
    • Proprietary network
      • Limited audience
    • Standard television
    • Relative high-cost
      • Servers and bandwidth
      • Hard-/software
    • Open Internet
      • Large audience
    • Innovative concepts
    • Near zero-cost
      • Edge distribution
      • Software
  • Why the Netherlands? Why Europe?
  • Home network Portable platform DVD player TV Streamium PC or Broadband Internet USB DVD UPnP
  • Trends
    • Ratio of produced video content to available content is the highest of any content industry
    • Production costs are going down
    • Broadband penetration is growing
    • Users want to record and download TV content on their PC to watch on their TV
    • P2P decreases bandwidth cost to zero
    • Time-shifted television (e.g., PVR) will become accepted
  • TV shows ranked by popularity Average number of people watching The Body Blockbusters Hit movies / shows National television
    • The Long Tail
    • TV not broadcasted in your area
      • Foreign TV
    • Old TV shows
      • Shows from archives
      • Missed shows
    • None broadcasted video
      • Independent films
    • Small audience / Cost sensitive TV
      • Video blogs
      • Reality shows
  • Disruptive Characteristics of P2P
    • Path to own mainstream market
      • Mainstream: youngsters
    • Non-Sustaining development
      • Open source and scalable technology
    • Over capacity in current market
      • Too many TV channels & DVD prices tumbling
    • Seen as inferior technology
      • File share in not VOD
    • Customers needs have to be falsely perceived
      • People want broadcast? Want IPTV-STB or PVR