Business AccellerationPart 3: Developing marketing objectivesPIBA 2.0<br />www.puynhope.com<br />
Developing marketing objectives<br />Increase volume -> <br />Auton. growth<br />Get Promotors<br />
Attention<br /><ul><li>Awareness
Frequency
Channel effectiveness</li></li></ul><li>Interest<br /><ul><li>“Retweets”?
Consideration</li></li></ul><li>Desire<br /><ul><li>Achieve purchase intent
Achieve preference
Response rate
Request rate</li></li></ul><li>Action<br /><ul><li>Sales of amount of promotion units at X margin on top of normal sales
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Puynhope Business Accelleration Part 3

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Part 3: Developing marketing objectives

This is part of the Bussiness Accelleration program of Puynhope Marketing Managers.

Please contact us at www.puynhope.com

Published in: Business
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Puynhope Business Accelleration Part 3

  1. 1. Business AccellerationPart 3: Developing marketing objectivesPIBA 2.0<br />www.puynhope.com<br />
  2. 2. Developing marketing objectives<br />Increase volume -> <br />Auton. growth<br />Get Promotors<br />
  3. 3. Attention<br /><ul><li>Awareness
  4. 4. Frequency
  5. 5. Channel effectiveness</li></li></ul><li>Interest<br /><ul><li>“Retweets”?
  6. 6. Consideration</li></li></ul><li>Desire<br /><ul><li>Achieve purchase intent
  7. 7. Achieve preference
  8. 8. Response rate
  9. 9. Request rate</li></li></ul><li>Action<br /><ul><li>Sales of amount of promotion units at X margin on top of normal sales
  10. 10. Increased market share?
  11. 11. Increase sales?</li></ul> (cross-selling and up-selling rate)<br />
  12. 12. Retention<br />Y promoter?<br />Advocacy?<br />Recommendation?<br />Customer loyalty?<br />Brand loyalty?<br />
  13. 13. Puynhope Interim Marketing Managers<br />www.puynhope.com<br />
  14. 14. My specialtyallreadyfor 10 years<br /><ul><li>Manager successful business start-up
  15. 15. Advice at start-ups
  16. 16. Successfulaccelleration (to 258% per year)
  17. 17. Repositioning
  18. 18. Product introductions
  19. 19. Product development
  20. 20. Service development
  21. 21. Concept development</li>

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