Iso 9000 version 2000Marketing ISO 9001 2000.Lately weve been seeing a lot of press releases from wineries and suppliers touting theirISO certifications. "Weve obtained ISO 9001: 2000," they trumpet. Great! But whatexactly does that mean?In simple terms, ISO certification verifies a companys compliance to a set of globallyaccepted s tandards for quality management and operational systems. The name ISOrefers to both the Greek word for equal, and the International Organization forStandardization, a worldwide federation established in 1947 with a mission to facilitatethe international exchange of goods and services. More than 90 countries use the ISOstandard.According to Anke Varcin, head of public relations for ISO, the organizations function isto develop the standards that auditors use to evaluate companies seeking certification."ISO ... does not audit organizations and does not issue certificates attesting to the factthat they conform to ISO standards," Varcin explained. "Certification is carried outindependently of ISO by some 750 certification bodies around the world. ISO does notcontrol their activities."How does ISO determine its standards? "What happens is that the need for a standard isfelt by an industry or business sector which communicates the requirement to one ofISOs national members," Varcin said. "The latter then proposes the new work item toISO as a whole. If accepted, the work item is assigned to an existing technical committee.Proposals may also be made to set up technical committees to cover new scopes oftechnological activity. In order to use resources most efficiently, ISO only launches thedevelopment of new standards for which there is clearly a market requirement."There are many different types of certification, depending on the companys function andthe year in which certification was issued. "Previously, ISO 9000-certified organizationswere actually certified to one of the three standards in the 1994 version of the ISO 9000series: ISO 9001, ISO 9002 and ISO 9003," Varcin said. "The scope of these standardsdiffered, but they were of equal rank." (For more information about the variouscertifications, visit the ISO Web site: iso.org.)In 2000, the revised and improved ISO 9001:2000 standard was introduced to replace the1994 versions. Organizations certified to the 1994 versions were given until Dec. 15,2003, to upgrade to ISO 9001:2000. Both ISO 9000 and ISO 14000 concern the way acompany goes about its work--but not directly the result of this work. However, the wayin which a company manages its processes will obviously affect its final product.
So why seek ISO certification? "Deciding to have an independent audit of a managementsystem ... is a decision to be taken on business grounds," Varcin said. Companies maydecide to seek ISO certification for any number of reasons, including marketrequirements, customer preferences or staff motivation. Companies that adhere to ISOstandards may benefit from increased demand for their products, more positive customerfeedback and a reduction in costs.On the subject of cost, there is no set price for certification. According to Varcin, it variesdepending on such factors as the companys current quality management system, the sizeand complexity of the organization and the attitude and commitment of the topmanagement.Setting An ExampleIf anyone knows how the ISO certification process works, its Lisa Farrell, director ofcommunications for New Yorks Canandaigua Wine Company. Two of Canandaiguaswineries--Mission Bell, in Madera, Calif., and New Yorks Widmers Wine Cellars--haveobtained ISO 9001:2000, and several more of the companys California, New York andWashington wineries are scheduled to follow."Canandaigua Wine is making a concerted effort toward standardizing its processesthroughout the production environment to gain discipline and sustainability," Farrellexplained. "The ISO certification provides us with standard operating procedures, whichinclude valuable communication and system feedback loops among Canandaigua Wineand its customers, employees and managers. It helps us document and control ourmanufacturing processes to help exceed customer expectations and ensure qualityprocesses within our production environment."To get the process rolling, Canandaigua worked with Dr. Judy Luchsinger, who consultedwith Fetzer during its ISO certification in 1994. With Luchsingers help, Mission Bell andWidmers completed the following steps leading to their ISO 9001:2000 certifications.Applied to approved ISO-certifying bodies and selected Lloyds Register QualityAssurance for auditing toward certificationFormation of ISO leadership teams at both wineriesKick-off meetings held with employees at both wineriesQuality manuals created at both wineriesEmployee training at both wineriesAudit and certification process, including all areas of production, bottling anddistribution, including internal and external audits conducted by an assessor representingLloyds Register Quality Assurance.
"After the external audit, the assessor then makes a recommendation for or againstcertification, which is reviewed by the management team of (the certifying body),"Farrell said. Both Mission Bell and Widmers were approved after about a year."The (certification) standards are challenging to meet," Farrell said. "To pursue them, youmust follow standard operating procedures as outlined in your quality manual and havethe discipline and focus needed to follow these consistently and in a highly efficientmanner. This process demands strong leadership from senior management and a sense ofcommitment and teamwork among employees at all levels."Is Getting Certified Worth The Effort?To get the inside scoop, we asked wine industry suppliers (listed in the W & V BuyersGuide/Directory) to tell us why their companies took the plunge, and whether or nottheyre happy with the results. This partial list represents a random sampling.Supreme Corq, Inc. Kent, Wash.According to marketing manager Joyce Steers-Greget, Supreme Corq decided to pursueISO certification "to ensure a consistent, quality product ... to ensure continuing customersatisfaction and effective process controls ... and to receive a globally recognized qualityprocess certification." The company earned ISO 9001:2000 in July of 2002. "Ourcustomers are pleased that we have taken this proactive step ... Some larger wineries orgrocers require compliance to quality and food standards to be an approved supplier. Asthe wine industry becomes more global, ISO certification will likely be necessary tocompete in this international arena."M.A. Silva Corks, USA Santa Rosa, Calif."Our supplier in Portugal felt that the market was looking for companies that had thatcertification, that (it would give them) some sort of competitive advantage. They also feltthat it would greatly improve the companys performance and (help it to) operate at abetter standard," said company representative Neil Foster. After meeting the requirementsfor ISO 9001, Foster said, the companys product improved and business increased. "Andalso new markets opened up for us...and we noticed that we saw increasing business from(existing) customers. Its a positive thing, without a doubt."Novembal San Francisco, Calif.Though Novembal itself is not ISO certified, its supplier--TetraPak Plastics in Mexico--obtained ISO 9001:2000 in Nov., 2002. "We (felt) that is was important for our companyto adopt a quality system like ISO, because this system permits us to integrate all of thecompanys processes--human resources, maintenance and management," said TetraPakISO coordinator Adriana Flores. Since adopting ISO standards, Flores said, hercompanys clients feel more secure and the companys processes run more smoothly."The most important improvement is the process standardization."
Scott Laboratories, Inc. Petaluma, Calif."In order for our growing company to continually improve we needed a gooddocumented quality management system," said ISO lead auditor Mary Ann Changnon."Also some of our customers were requiring ISO certification from their vendors." Thecompanys cork and laboratory sectors were awarded ISO 9000:1994 in July of 1999, andall company sectors obtained ISO 9001:2000 in August of 2001. "We use ISOcertification as a sales tool. We open our quality system to our customers so they can seeour commitment to continually improve both our products and services. We have noticedimprovements in many of our products due to improved processes as a result of customerinput."If you want to download over free 50 ebook for iso 9001 standard, you can visit:http://iso9001ebooks.infoBest regards