International Conference on       Literature and TourismFaculdade de Letras Da Universidade DeLisboa26-27 November 2012   ...
HAITI
BONJOUR BLANC
CONTENTS1. INTRODUCTION2. HAITI: AN OVERVIEW3. BONJOUR BLANC, A JOURNEY   THROUGH HAITI: A GOOD TRAVEL   WRITTING4. BONJOU...
1. INTRODUCTION
INTRODUCTION‘Bonjour blanc, a journey through Haiti’ is the tale of a lifeexperience. It has therefore a witness value and...
2  . HAITI:                                  AN OVERVIEW2.1)Environmental overview of Haiti2.2)The tourism sector in Haiti
ENVIRONMENTAL OVERVIEWHaiti was once the richest French colony. Haiti was even calledthe ‘Pearl of the Antilles’ (Séraphin...
TOURISM SECTOR                      +                        +Political stability       Country image             Intentio...
3   . ‘BONJOUR BLANC, A                                        JOURNEY THROUGH HAITI’:                                    ...
BONJOUR BLANC...Ian Thomson = TintinReporter/journalistVisited destinations with military dictatorshipJourney fraught w...
BONJOUR BLANC...Bonjour blanc: A good travel writingWeaves a lot of information Arise the reader emotions and energyPro...
BONJOUR                               BLANC...TOURISM IN HAITI(Thomson, 2004)                 (Cooper et al., 2005)Accommo...
BONJOUR                                   BLANC...TOURISM IN HAITI                                          Inappropriate...
SYMBOLS (1)   Archetype            Travel writing gist                     ExamplesThe reed        Strong, flexible, adapt...
SYMBOLS (3)  Archetype          Travel writing gist                      ExamplesThe mother-of- Nourishment               ...
SYMBOLS (4)  Archetype             Travel writing gist                    ExamplesThe         little Humour, non-conformit...
4  . BONJOUR                                           BLANC                                      A MARKETING TOOL4.1)Trav...
MARKETINGWilliams and Zelinsky (1970) have identified several factorsthat may explain why people decide to go or not to ad...
5. CONCLUSION
CONCLUSIONBonjour blanc, a journey through Haiti’ includes some verystrong symbols that are either places (i.e. the Hotel...
International Conference on       Literature and TourismFaculdade de Letras Da Universidade DeLisboa26-27 November 2012   ...
‘BONJOUR BLANC, A JOURNEY THROUGH HAITI’:
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‘BONJOUR BLANC, A JOURNEY THROUGH HAITI’:

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An analysis of Bonjour blanc a journey through Haiti

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‘BONJOUR BLANC, A JOURNEY THROUGH HAITI’:

  1. 1. International Conference on Literature and TourismFaculdade de Letras Da Universidade DeLisboa26-27 November 2012 Dr Hugues SERAPHIN PhD PGCE MA Lecturer in Event Management and Marketing (The University of Winchester) BONJOUR BLANC, AJOURNEY THROUGH HAITI Associate researcher CREDDI-LEAD 2438 Guyane AN ALLEGORY OF THE TOURISM INDUSTRY IN HAITI Hugues.seraphin@winchester.ac.uk
  2. 2. HAITI
  3. 3. BONJOUR BLANC
  4. 4. CONTENTS1. INTRODUCTION2. HAITI: AN OVERVIEW3. BONJOUR BLANC, A JOURNEY THROUGH HAITI: A GOOD TRAVEL WRITTING4. BONJOUR BLANC, A JOURNEY THROUGH HAITI: A MARKETING TOOL5. CONCLUSION
  5. 5. 1. INTRODUCTION
  6. 6. INTRODUCTION‘Bonjour blanc, a journey through Haiti’ is the tale of a lifeexperience. It has therefore a witness value and thus istrustworthy(De Ascaniis & Grecco-Marasso, 2011) Many of the persons, situations, actions and places mentioned by Ian Thomson suggest or represent other meanings. They are symbols (Perrine, 1974)Our main objective in this paper is to identify those symbolsand also the messages Thomson is implicitly trying to convey
  7. 7. 2 . HAITI: AN OVERVIEW2.1)Environmental overview of Haiti2.2)The tourism sector in Haiti
  8. 8. ENVIRONMENTAL OVERVIEWHaiti was once the richest French colony. Haiti was even calledthe ‘Pearl of the Antilles’ (Séraphin, 2011). Nowadays, Haiti is one ofthe poorest countries in the world (Roc, 2008). Fragile state: Lack of political will/capacity to provide: Basic functions needed for poverty reduction and development Safeguard human rights of the population Public services Vulnerable state: Public policies Economy Shaped by external forces (Moita, Gautier, 2010)
  9. 9. TOURISM SECTOR + +Political stability Country image Intention to visit - - - Political instability (Hai & Chick, 2011)
  10. 10. 3 . ‘BONJOUR BLANC, A JOURNEY THROUGH HAITI’: A GOOD TRAVEL WRITING3.1)Presentation of ‘Bonjour blanc, ajourney through Haiti’3.2)Presentation of the tourism sector inHaiti via ‘Bonjour blanc, a journeythrough Haiti’
  11. 11. BONJOUR BLANC...Ian Thomson = TintinReporter/journalistVisited destinations with military dictatorshipJourney fraught with problems/accidentsDetailed information about the destination visitedIan Thomson’s journey:Description of touristattractions, hotels, restaurants, transport, etc.Interacting with localsHistory of Haiti‘Bonjour blanc’ = Grand TourIan Thomson = Samuel Johnson (Rasselas Prince of Abyssinia)
  12. 12. BONJOUR BLANC...Bonjour blanc: A good travel writingWeaves a lot of information Arise the reader emotions and energyProvides a vivid insight of the countryLife is relatively in balance, with disasterOpposing forcesFundamental conflicts between subjective expectationand cruel realityLooking behind the maskIdentity of the main protagonist (Woodside & Megehee, 2010) + Be a useful tool for the DMO
  13. 13. BONJOUR BLANC...TOURISM IN HAITI(Thomson, 2004) (Cooper et al., 2005)Accommodation / Restaurants / Transports / Attractions /Events / Consumer
  14. 14. BONJOUR BLANC...TOURISM IN HAITI InappropriateAccommodation + Restaurants Amateur sector Not organised Transport Very dangerous  Rich heritage Attractions Benefits only for Relationship locals/visitors tourists Not a natural relationship
  15. 15. SYMBOLS (1) Archetype Travel writing gist ExamplesThe reed Strong, flexible, adaptable The Oloffson (microcosm of the overall tourism sector in Haiti)The anti-hero Destruction and attraction of evil Haitian governmentPowerbroker Authority, influence and domination The USA, the media, NGO
  16. 16. SYMBOLS (3) Archetype Travel writing gist ExamplesThe mother-of- Nourishment The cruise sector (with the resort Labadee)goodnessThe enigma Mystery, suspense and Are they tourists? journalists, aid uncertainly workers, military personnel, documentary film-makers, art collectors, and up-market literary travellers Tourism sector profitable for the locals?The loyalist Trust, loyalty and reassurance Barbancourt rum Prestige beer
  17. 17. SYMBOLS (4) Archetype Travel writing gist ExamplesThe little Humour, non-conformity and the The relationship local/visitor element of surprisetricksterThe creator Creative inspiration The HaitiansThe siren Power of attraction, linked with Attractions in Haïti (Citadelle la the possibility of destruction Ferrière, Le Marche de Fer, Jacmel, etc.).
  18. 18. 4 . BONJOUR BLANC A MARKETING TOOL4.1)Travel writing: An influencing tool4.2)Bonjour blanc: A SIT product
  19. 19. MARKETINGWilliams and Zelinsky (1970) have identified several factorsthat may explain why people decide to go or not to adestination. Among these are:Information fed back to people in the generating countryfrom tourists who have made previous visits to the destinationcountry Literary tourismThere is a fascination about places associated with writersthat has often prompted readers to become pilgrims. (Eagle & Carnell, 1977)
  20. 20. 5. CONCLUSION
  21. 21. CONCLUSIONBonjour blanc, a journey through Haiti’ includes some verystrong symbols that are either places (i.e. the HotelOloffson), chapters (i.e. chapter 6: ‘Marooned inJacmel’), products (i.e.: Barbancourt rum) or people (i.e.Enoch, the tourist guide), etc. All those explain why Thomson’stravel writing can be compared to an allegory of the tourismsector in Haiti.This travel writing can also be used as a marketing tool by theDMO to identify the strengths and weaknesses of thedestination. In term of image Haiti has a huge deficit that needsto be addressed. It is therefore very important for Haiti to takeownership or control of its image via a marketing strategy, as astrategic management approach for dealing with tourism crisesis the key to speedy recovery(Hai & Chick, 2011)
  22. 22. International Conference on Literature and TourismFaculdade de Letras Da Universidade DeLisboa26-27 November 2012 Dr Hugues SERAPHIN PhD PGCE MA BONJOUR BLANC, A Lecturer in Event Management and MarketingJOURNEY THROUGH HAITI (The University of Winchester) AN ALLEGORY OF THE Associate researcher TOURISM INDUSTRY IN HAITI CREDDI-LEAD 2438 GuyaneTHANK YOU FOR YOUR ATTENTION! ANY QUESTION? Hugues.seraphin@winchester.ac.uk

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