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Sustainable development refers to environmental, economic and socio-cultural aspects; not just mitigating negative impacts but pro-actively engaging with these areas with the full range of stakeholders, through a focus on corporate and sustainable responsibility initiatives. Given the high levels of mistrust in Haitian and Kenyan societies, this paper examines CSR initiatives in the tourism sector which could engage citizen diplomacy and increase transparency.
Not many academic papers have been adventurous enough to associate tourism development in black countries with other topics like peace, CSR, transparency and population engagement particularly in destinations like Kenya and Haiti where corruption and unequal distribution of wealth are almost part of the tradition. This paper contributes to the body of meta-literature by focusing on tourism as an economic activity can contribute to the reconciliation of the different classes but more importantly transcend the conception of the government being the oppressor.
Starting with some key concepts analysis, this article adopts a progressive approach successively presenting the studied destinations and then a comparative analysis. It seeks the answers one key question: To what extent CSR practices in tourism can bring peace in Kenya and Haiti? The objective is to discover if the impacts of CSR practices are the same in Kenya (the starting point) and Haiti (the extension point). In other words, is there any kind of dilution of the impacts of CSR practices the further you get from the starting point?
Methodologically, this article builds on academic critical literature on CSR practices and tourism development. This study is going to adopt a comparative and inductive approach.