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Whats thisBusiness Model thing?
1 - Its a Concept
Example: the concept of Flower.An Eskimo can understand what an Orchid is, even if he hasnever seen one, if he masters the...
Everything should be made as simple as possible, but nosimpler. (A. Einstein)The Business Model concept is simple and clea...
The Business Model concept was reformulated byAlexander Osterwalder.It was published in the book: Business Model Generation.
2 - Its a language
Example: musical notation.The language of music lets you write on paper: sentences,stories and musical operas.      Rules ...
Its a visual language.The combination of text and images activates both brainemispheres. Problem solving is up to 75% bett...
You can see the relationships between elements.This language gives you the big picture of a Business Model.In a textual do...
3 - Its a method
The method suggests a five fases process for     designing Business Models.     The process covers the whole lifetime cycl...
The method integrates with many innovation techniques.Customer Insights, Ideation, Visual Thinking, Prototyping,Storytelli...
The method integrates with many strategic tools and techniques:Blue Ocean Strategy, SWOT analysis, Business Environmentana...
Whats thisBusiness Model thing?1 - Its a concept: it lasts forever.2 - Its a language: for communication.3 - Its a method:...
For workshops and assistance in business modelingin Italian www.hugowiz.it  Special thanks to Alexander Osterwalder for  p...
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What's this business model thing?

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A short description of what the Business Model Innovation method is. Enjoy.
The method was developed by Alexander Osterwalder: thank you Alex!

A presentation by http://hugowiz.it

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Transcript of "What's this business model thing?"

  1. 1. Whats thisBusiness Model thing?
  2. 2. 1 - Its a Concept
  3. 3. Example: the concept of Flower.An Eskimo can understand what an Orchid is, even if he hasnever seen one, if he masters the concept of Flower. Petal Corolla Stamens Stem
  4. 4. Everything should be made as simple as possible, but nosimpler. (A. Einstein)The Business Model concept is simple and clear. Value Customers Activities Proposition Relationship Resources Channels Costs and Partners Revenues
  5. 5. The Business Model concept was reformulated byAlexander Osterwalder.It was published in the book: Business Model Generation.
  6. 6. 2 - Its a language
  7. 7. Example: musical notation.The language of music lets you write on paper: sentences,stories and musical operas. Rules Meaning Pac-Man 1/8 1/16 4/4 1/2 1/4 Mozart F G A D C
  8. 8. Its a visual language.The combination of text and images activates both brainemispheres. Problem solving is up to 75% better.Memorys performance is 600% better. Brain 100 % Active + = Text
  9. 9. You can see the relationships between elements.This language gives you the big picture of a Business Model.In a textual document, instead, information is layed out as asequence and the relationships arent immediately clear. y r e l a t i o ns h i p s i n M an pa ra Sequential. lle guadagno = ricavi - costi l. . ge pa on e E v e r y t h i ng i n
  10. 10. 3 - Its a method
  11. 11. The method suggests a five fases process for designing Business Models. The process covers the whole lifetime cycle of a Business Modlel. Process 1 2 3 4 5Mobilize Understand Design Implement Manage
  12. 12. The method integrates with many innovation techniques.Customer Insights, Ideation, Visual Thinking, Prototyping,Storytelling, Scenarios ... Customer Insights What does he think? What does What does he hear? he see? What does he say? Pain Gain
  13. 13. The method integrates with many strategic tools and techniques:Blue Ocean Strategy, SWOT analysis, Business Environmentanalysis, Customer Development. Business Environment SWOT Analysis trends strength weakness industry markets opporunity threat macroeconomics
  14. 14. Whats thisBusiness Model thing?1 - Its a concept: it lasts forever.2 - Its a language: for communication.3 - Its a method: for innovation..
  15. 15. For workshops and assistance in business modelingin Italian www.hugowiz.it Special thanks to Alexander Osterwalder for publishing the method. www.businessmodelgeneration.com $Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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