Artizan Social Media

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Artizan Social Media

  1. 1. social media need ARTIZAN help? can help you
  2. 2. creates and builds social media campaigns ARTIZAN to grow your brand and wow your audience. designs +clear people + +goals love expertise unlimited to make creativity it work
  3. 3. WHAT DOESARTIZANDO THAT IS SOeffective?
  4. 4. In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you, your friends, family, pets or whatever to brighten our day. The best pic of the week gets a hamper of Flahavans goodies. Win a hamper of Flahavans goodies to keep you energised throughout the day. SEND YOUR PICTURE If you have a picture that you think will brighten someones day, send it in to us and well post it on our Facebook page.
  5. 5. In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you, your friends, family, pets or whatever to brighten our day. The best pic of the week gets a hamper of Flahavans goodies. Win a hamper of Flahavans goodies to keep you energised throughout the day. SEND YOUR PICTURE If you have a picture that you think will brighten someones
  6. 6. how is social media effective? sonewsfeed comments friend sharing requests
  7. 7. 8 al media benefits of usingsoci
  8. 8. #1attractscustomers
  9. 9. #2creates asense ofcommunity
  10. 10. #3retainscustomers
  11. 11. #4createsinteraction
  12. 12. #5invitesf eedback andnew ideas
  13. 13. #6offerstargetedadvertising
  14. 14. #7increasesvisibility
  15. 15. #8showswho likesyour brand
  16. 16. what has motivated you to “like” a company,brand, or association on facebook? 40% To receive discounts and promotions 39%To show support for the company to others 36% To get a “Freebie” 34% To stay informed about the company To get information on future products 33% To get update on upcoming sales 30% For fun and entertainment 29% To get access to exclusive content 25% Someone recommended it to me 22% To learn more about the company 21% For education about the company topics 13% To interact 13% 2010 ExactTarget
  17. 17. how to use social mediato get results
  18. 18. HOW TO GET ATTENTION VIA SOC BLOGS IAL social media SPA CES E-MA EARN AFFILIATE ADS IL DB BUY K adsFACEBOO RDS WIN GOOGLE ADWO RES SHA LIKES D SFEE TWEETS NEW
  19. 19. ASKYOUR AUDIENCE
  20. 20. game was played 14.000 times 6% clic ked on the “bu y now” button 53.00 0 page v 1 monthws) iewsthin d 5.057 page vie nmoha(previous http://www.imediaconnection.com/content/23240.asp
  21. 21. ENGAGEYOUR AUDIENCE
  22. 22. ★ Engaged users★ ATTRACTed INTEREST ★ drove traffic to their site★ BUILt BRAND LOYALTY
  23. 23. ” ... FACEBOO K campaign helped reve rse a 40 % plunge in sa les.” GOAL RESULT 10000 7500 5000 2500 0 LIKES 00 fans g f or a bout 2,0"We w ere hopin 0. We more th an 10,00 an d we got for six uld kee p it going ped we co onths," ho gotte n three m weeks and weve http://www.independent.ie/business/media/ paint-firm-brings-a-little-colour-to-campaign-to-reverse-slump-1882368.html
  24. 24. ENTERTAIN YOUR AUDIENCE
  25. 25. 8,495 facebook fans
  26. 26. 2 YEARS RESULTS: 3,013,97Y O U TU B 0 E VIEWS 700% 157,000 S ALES UTUBE YO IBERS I N CR EASE SUBSCR
  27. 27. NEWSLETTER E-ZINE DATABASE PAY PER CLICK marketing -mail adver e tising SEM ial AFFILIAT ES website socSEO ANALYTICS media TV/RAD IO eting mark .MOBI W EBSITES off line RES CHU mobile EVENTS BRO APPS
  28. 28. creative campaigns get attention
  29. 29. R.O.I. INSOCIAL MEDIA? IS IT POSSIBLE?
  30. 30. define your success metrics # of people who filled in the “Contact” form # of POSITIVE reduction in support costs # of new comments POSTED customers BY FANS /sales # of influential people who tweet about our company# of people who used a specific coupon/ voucher associated to this campaign # of # of features repeating, # of people in a specific unique suggested by location/demographic increase in visitors users that we who follow us on twitter page rank actually implement # of new things that we discovered about customers that we never knew before
  31. 31. a campaign to build loyalty and trustsuccess metrics ★ amount of positive comments sent to customers per week within a given time ★ amount of conversations that started from the comment N amount of positive goal conversations about your company or product per week.
  32. 32. a campaign to increase satisfactionsuccess metrics ★ amount of good suggestions that your company hadn’t thought of ★ amount of the above that your company actually implements N AMOUNT OF SUGGESTIONS COLLECTED PER MONTH AND goal N AMOUNT THAT YOU ACTUALLY IMPLEMENT
  33. 33. a campaign to increase AUTHORITYsuccess metrics ★ AMOUNT OF INFLUENTIAL BLOGS LINKING TO YOU ★ PAGE RANK RELATIVE TO THAT OF COMPETITORS ★ AMOUNT OF ORGANIC TRAFFIC PER MONTH ★ AMOUNT OF THE TRAFFIC THAT CONVERTS TO SALES N PAGE RANK BY A CERTAIN DATE NTH POSITION IN PAGE RANK RELATIVE TO goalS COMPETITORS BY CERTAIN DATE N% OF ORGANIC TRAFFIC PER MONTH €N PER MONTH ATTRIBUTATE TO REFERRALS FROM BLOG
  34. 34. a campaign to increase OFFLINE SALESsuccess metrics ★ MONTHLY SALES ★ MONTHLY STORE TRAFFIC €N MONTHLY SALES goal N% INCREASE IN STORE TRAFFIC during the PROMOTION PERIOD
  35. 35. a campaign to increase ONLINE SALESsuccess metrics ★ MONTHLY SALES ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA ★ NEW CUSTOMERS ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA ★ MONTHLY REVENUE GENERATED FROM CUSTOMERS ORIGINALLY FROM SOCIAL MEDIA €N MONTHLY SALES goal €N MONTHLY SALES DIRECTLY ATTRIBUTABLE TO SOCIAL MEDIA
  36. 36. #1 #2 ENCOURAG Building E AS s MANY INIT C ommunitie IAL ENTRIES A Requires S In vestment POSSIBLE KEY to A SUCCESSFUL CAMPAIGN #5 #3PRO ATE ND VIDETI ME ENO CRE E A UGH GU TO S PREA DI ALO TEN THE WOR D #4 LIS D SPEAK IN AN AUTHENTIC VOICE
  37. 37. 92% while... 24% consumers consumers trust trust peer brandrecommendations advertising according to research done by forrester.
  38. 38. people metrics has shown that highly engaged customers recommend an organization twice as often as those who are ambivalent about the brand.

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