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Starting Up @ Mexico
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Starting Up @ Mexico



So you really want to start a startup? Experiences & lessons learned at the trenches ...

So you really want to start a startup? Experiences & lessons learned at the trenches
-Startups in real life
-Product & Marketing
-Environment - Funding



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    Starting Up @ Mexico Starting Up @ Mexico Presentation Transcript

    • Starting Up @ MX
        • So you really want to start a startup?
        • Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding
    • Startups in Real Life
        • Startups are big companies (they just start out small)
    • Startups in Real Life
        • “ Real entrepreneurship is boring” – Eric Ries
    • Startups in Real Life
        • You have be willing to fail (statistically, you will fail) (and it’s ok)
    • Ideas
        • Look outside of tech
    • Ideas
        • Mexico is full of interesting problems to solve
    • Founders
        • “ The best founders are obsessed with the problem they are trying to solve” Fred Wilson
    • Founders
        • “ The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.” – Steve Jobs (circa 2000)
    • Founders
        • “ You have to look at the guy next to you and see a guy who’s going to go that inch with you” - Tony D'Amato
    • Product & Marketing
        • “ Nail it, then Scale it” – Paul Ahlstrom
    • Product & Marketing
        • No product* sells itself
        • *except the cure for cancer, etc.
    • Product & Marketing
        • Marketing is (mostly) a process
    • Product & Marketing
        • “ We have a strategic plan – it’s called doing things” – Herb Kelleher
    • Product & Marketing
        • “ Your product is NOT the product” – Ash Maurya
    • Product & Marketing
        • Runway = # of experiments left
    • Environment
        • Startups are a team sport – surround yourself with crazies
    • Environment
        • Today anyone* can start a startup in Mexico
        • *(who is willing to try, fail, learn, and try again and so on)
    • Funding
        • Money is not enough – Would you still want your investors on your team (even if no $)?
    • Funding
        • “ A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns. Governments can help, but then they need to get out of the way.” – Steve Blank
    • Final Words
        • “ Would you rather sell sugared water or a chance to change the world?” Steve Jobs