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Starting Up @ Mexico
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Starting Up @ Mexico



So you really want to start a startup? Experiences & lessons learned at the trenches ...

So you really want to start a startup? Experiences & lessons learned at the trenches
-Startups in real life
-Product & Marketing
-Environment - Funding



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Starting Up @ Mexico Starting Up @ Mexico Presentation Transcript

  • Starting Up @ MX
      • So you really want to start a startup?
      • Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding
  • Startups in Real Life
      • Startups are big companies (they just start out small)
  • Startups in Real Life
      • “ Real entrepreneurship is boring” – Eric Ries
  • Startups in Real Life
      • You have be willing to fail (statistically, you will fail) (and it’s ok)
  • Ideas
      • Look outside of tech
  • Ideas
      • Mexico is full of interesting problems to solve
  • Founders
      • “ The best founders are obsessed with the problem they are trying to solve” Fred Wilson
  • Founders
      • “ The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.” – Steve Jobs (circa 2000)
  • Founders
      • “ You have to look at the guy next to you and see a guy who’s going to go that inch with you” - Tony D'Amato
  • Product & Marketing
      • “ Nail it, then Scale it” – Paul Ahlstrom
  • Product & Marketing
      • No product* sells itself
      • *except the cure for cancer, etc.
  • Product & Marketing
      • Marketing is (mostly) a process
  • Product & Marketing
      • “ We have a strategic plan – it’s called doing things” – Herb Kelleher
  • Product & Marketing
      • “ Your product is NOT the product” – Ash Maurya
  • Product & Marketing
      • Runway = # of experiments left
  • Environment
      • Startups are a team sport – surround yourself with crazies
  • Environment
      • Today anyone* can start a startup in Mexico
      • *(who is willing to try, fail, learn, and try again and so on)
  • Funding
      • Money is not enough – Would you still want your investors on your team (even if no $)?
  • Funding
      • “ A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns. Governments can help, but then they need to get out of the way.” – Steve Blank
  • Final Words
      • “ Would you rather sell sugared water or a chance to change the world?” Steve Jobs