Starting Up @ MX <ul><ul><li>So you really want to start a startup? </li></ul></ul><ul><ul><li>Startups in real life – Ide...
Startups in Real Life <ul><ul><li>Startups are big companies (they just start out small) </li></ul></ul>
Startups in Real Life <ul><ul><li>“ Real entrepreneurship is boring” – Eric Ries </li></ul></ul>
Startups in Real Life <ul><ul><li>You have be willing to fail (statistically, you will fail) (and it’s ok) </li></ul></ul>
Ideas <ul><ul><li>Look outside of tech </li></ul></ul>
Ideas <ul><ul><li>Mexico is full of interesting problems to solve </li></ul></ul>
Founders <ul><ul><li>“ The best founders are obsessed with the problem they are trying to solve” Fred Wilson </li></ul></ul>
Founders <ul><ul><li>“ The problem isn’t that too many people are starting companies; it’s that too many people aren’t sti...
Founders <ul><ul><li>“ You have to look at the guy next to you and see a guy who’s going to go that inch with you” -  Tony...
Product & Marketing <ul><ul><li>“ Nail it, then Scale it” – Paul Ahlstrom </li></ul></ul>
Product & Marketing <ul><ul><li>No product* sells itself </li></ul></ul><ul><ul><li>*except the cure for cancer, etc. </li...
Product & Marketing <ul><ul><li>Marketing is (mostly) a process </li></ul></ul>
Product & Marketing <ul><ul><li>“ We have a strategic plan – it’s called doing things” – Herb Kelleher </li></ul></ul>
Product & Marketing <ul><ul><li>“ Your product is NOT the product” – Ash Maurya </li></ul></ul>
Product & Marketing <ul><ul><li>Runway = # of experiments left </li></ul></ul>
Environment <ul><ul><li>Startups are a team sport – surround yourself with crazies </li></ul></ul>
Environment <ul><ul><li>Today anyone* can start a startup in Mexico </li></ul></ul><ul><ul><li>*(who is willing to try, fa...
Funding <ul><ul><li>Money is not enough – Would you still want your investors on your team (even if no $)? </li></ul></ul>
Funding <ul><ul><li>“ A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns....
Final Words <ul><ul><li>“ Would you rather sell sugared water or a chance to change the world?” Steve Jobs </li></ul></ul>
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Starting Up @ Mexico

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So you really want to start a startup? Experiences & lessons learned at the trenches
-Startups in real life
-Ideas
-Founders
-Product & Marketing
-Environment - Funding

Published in: Business, Technology
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Starting Up @ Mexico

  1. 1. Starting Up @ MX <ul><ul><li>So you really want to start a startup? </li></ul></ul><ul><ul><li>Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding </li></ul></ul>
  2. 2. Startups in Real Life <ul><ul><li>Startups are big companies (they just start out small) </li></ul></ul>
  3. 3. Startups in Real Life <ul><ul><li>“ Real entrepreneurship is boring” – Eric Ries </li></ul></ul>
  4. 4. Startups in Real Life <ul><ul><li>You have be willing to fail (statistically, you will fail) (and it’s ok) </li></ul></ul>
  5. 5. Ideas <ul><ul><li>Look outside of tech </li></ul></ul>
  6. 6. Ideas <ul><ul><li>Mexico is full of interesting problems to solve </li></ul></ul>
  7. 7. Founders <ul><ul><li>“ The best founders are obsessed with the problem they are trying to solve” Fred Wilson </li></ul></ul>
  8. 8. Founders <ul><ul><li>“ The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.” – Steve Jobs (circa 2000) </li></ul></ul>
  9. 9. Founders <ul><ul><li>“ You have to look at the guy next to you and see a guy who’s going to go that inch with you” - Tony D'Amato </li></ul></ul>
  10. 10. Product & Marketing <ul><ul><li>“ Nail it, then Scale it” – Paul Ahlstrom </li></ul></ul>
  11. 11. Product & Marketing <ul><ul><li>No product* sells itself </li></ul></ul><ul><ul><li>*except the cure for cancer, etc. </li></ul></ul>
  12. 12. Product & Marketing <ul><ul><li>Marketing is (mostly) a process </li></ul></ul>
  13. 13. Product & Marketing <ul><ul><li>“ We have a strategic plan – it’s called doing things” – Herb Kelleher </li></ul></ul>
  14. 14. Product & Marketing <ul><ul><li>“ Your product is NOT the product” – Ash Maurya </li></ul></ul>
  15. 15. Product & Marketing <ul><ul><li>Runway = # of experiments left </li></ul></ul>
  16. 16. Environment <ul><ul><li>Startups are a team sport – surround yourself with crazies </li></ul></ul>
  17. 17. Environment <ul><ul><li>Today anyone* can start a startup in Mexico </li></ul></ul><ul><ul><li>*(who is willing to try, fail, learn, and try again and so on) </li></ul></ul>
  18. 18. Funding <ul><ul><li>Money is not enough – Would you still want your investors on your team (even if no $)? </li></ul></ul>
  19. 19. Funding <ul><ul><li>“ A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns. Governments can help, but then they need to get out of the way.” – Steve Blank </li></ul></ul>
  20. 20. Final Words <ul><ul><li>“ Would you rather sell sugared water or a chance to change the world?” Steve Jobs </li></ul></ul>

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