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DigiTec 2012

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Support slides for the "Become a PRO!" seminar at DigiTec 2012. Yerevan, Armenia.

Support slides for the "Become a PRO!" seminar at DigiTec 2012. Yerevan, Armenia.

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DigiTec 2012 DigiTec 2012 Presentation Transcript

  • Become a PRO! DigiTec Expo 2012 Hugo H. Pibernat @hugopibernat skype: hugo.hernandez e-mail: hugopibernat@gmail.comSunday, October 7, 12
  • Ingredients • Technology • Data • Knowledge • Common senseSunday, October 7, 12
  • Native Apps vs. WebApps • Multitouch • Better performance • Rich interfaces • AppStore presence • Push NotificationsSunday, October 7, 12
  • The first mistake I work because I want to be richSunday, October 7, 12
  • The first mistake I work because I love what I doSunday, October 7, 12
  • The second mistake Money doesn’t matter if I am happySunday, October 7, 12
  • The second mistake Equilibrium allows happiness and growthSunday, October 7, 12
  • User segmentation Men Women iOS 51% 49% Android 61% 39% August 2011Sunday, October 7, 12
  • Absolute data Apps Devices iOS ~700K ~300M Android ~500K ~300M August 2011Sunday, October 7, 12
  • Fragmentation!Sunday, October 7, 12
  • Business model • Direct revenue • Licenses • Virtual goods • Indirect revenue • Advertising • Customer acquisitionSunday, October 7, 12
  • StrategySunday, October 7, 12
  • Top 10 apps of all time 1. Angry Birds 2. Fruit Ninja 3. Doodle Jump 4. Cut the Rope 5. Angry Birds Seasons 6. Words with Friends 7. Tiny Wings 8. Angry Birds Rio 9. Pocket God 10. Camera+ From Business Insider, March 2012Sunday, October 7, 12
  • Top 10 apps of all time 1. Angry Birds 2. Fruit Ninja 3. Doodle Jump GAMES!! 4. Cut the Rope 5. Angry Birds Seasons 6. Words with Friends 7. Tiny Wings 8. Angry Birds Rio 9. Pocket God 10. Camera+ From Business Insider, March 2012Sunday, October 7, 12
  • Business oportunitiesSunday, October 7, 12
  • WhatsAppSunday, October 7, 12
  • Words with FriendsSunday, October 7, 12
  • Words with FriendsSunday, October 7, 12
  • Exploit locality For example: TwitterSunday, October 7, 12
  • How to make your game rock! Don’t be viralSunday, October 7, 12
  • How to make your game rock! Be socialSunday, October 7, 12
  • SEO Create content of qualitySunday, October 7, 12
  • Measuring success Key Performance IndicatorsSunday, October 7, 12
  • Mobile Analytics • Google Analytics • Localytics • Malcom • Adobe Omniture • Custom (BigData)Sunday, October 7, 12
  • Users DAU & MAUSunday, October 7, 12
  • Engagement DAU/MAUSunday, October 7, 12
  • Engagement DAU/MAU If DAU/MAU =1, maximum user loyalty If DAU/MAU =0, no loyalty at all Success: if DAU/MAU between 0.2 and 0.3Sunday, October 7, 12
  • Retention 1-day 2-day 1-week 2-week 1-monthSunday, October 7, 12
  • Retention & investment How much should I pay for a user?Sunday, October 7, 12
  • Become a PRO! DigiTec Expo 2012 Hugo H. Pibernat @hugopibernat skype: hugo.hernandez e-mail: hugopibernat@gmail.comSunday, October 7, 12