Become a PRO!                        DigiTec Expo 2012                                   Hugo H. Pibernat                 ...
Ingredients                        • Technology                        • Data                        • Knowledge          ...
Native Apps vs. WebApps                        • Multitouch                        • Better performance                   ...
The first mistake                        I work because I want to be richSunday, October 7, 12
The first mistake                        I work because I love what I doSunday, October 7, 12
The second mistake                         Money doesn’t matter if I am happySunday, October 7, 12
The second mistake                        Equilibrium allows happiness and growthSunday, October 7, 12
User segmentation                                  Men   Women                         iOS      51%    49%                ...
Absolute data                                    Apps     Devices                         iOS        ~700K    ~300M       ...
Fragmentation!Sunday, October 7, 12
Business model                        • Direct revenue                         • Licenses                         • Virtua...
StrategySunday, October 7, 12
Top 10 apps of all time                        1.   Angry Birds                        2.   Fruit Ninja                   ...
Top 10 apps of all time                        1.   Angry Birds                        2.   Fruit Ninja                   ...
Business oportunitiesSunday, October 7, 12
WhatsAppSunday, October 7, 12
Words with FriendsSunday, October 7, 12
Words with FriendsSunday, October 7, 12
Exploit locality                  For example: TwitterSunday, October 7, 12
How to make your                          game rock!                        Don’t be viralSunday, October 7, 12
How to make your                          game rock!                         Be socialSunday, October 7, 12
SEO                 Create content of qualitySunday, October 7, 12
Measuring success                          Key Performance IndicatorsSunday, October 7, 12
Mobile Analytics                        • Google Analytics                        • Localytics                        • Ma...
Users                        DAU & MAUSunday, October 7, 12
Engagement                          DAU/MAUSunday, October 7, 12
Engagement                                     DAU/MAU                         If DAU/MAU =1, maximum user loyalty        ...
Retention                         1-day                         2-day                        1-week                       ...
Retention & investment                        How much should I pay for a user?Sunday, October 7, 12
Become a PRO!                        DigiTec Expo 2012                                   Hugo H. Pibernat                 ...
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DigiTec 2012

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Support slides for the "Become a PRO!" seminar at DigiTec 2012. Yerevan, Armenia.

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DigiTec 2012

  1. 1. Become a PRO! DigiTec Expo 2012 Hugo H. Pibernat @hugopibernat skype: hugo.hernandez e-mail: hugopibernat@gmail.comSunday, October 7, 12
  2. 2. Ingredients • Technology • Data • Knowledge • Common senseSunday, October 7, 12
  3. 3. Native Apps vs. WebApps • Multitouch • Better performance • Rich interfaces • AppStore presence • Push NotificationsSunday, October 7, 12
  4. 4. The first mistake I work because I want to be richSunday, October 7, 12
  5. 5. The first mistake I work because I love what I doSunday, October 7, 12
  6. 6. The second mistake Money doesn’t matter if I am happySunday, October 7, 12
  7. 7. The second mistake Equilibrium allows happiness and growthSunday, October 7, 12
  8. 8. User segmentation Men Women iOS 51% 49% Android 61% 39% August 2011Sunday, October 7, 12
  9. 9. Absolute data Apps Devices iOS ~700K ~300M Android ~500K ~300M August 2011Sunday, October 7, 12
  10. 10. Fragmentation!Sunday, October 7, 12
  11. 11. Business model • Direct revenue • Licenses • Virtual goods • Indirect revenue • Advertising • Customer acquisitionSunday, October 7, 12
  12. 12. StrategySunday, October 7, 12
  13. 13. Top 10 apps of all time 1. Angry Birds 2. Fruit Ninja 3. Doodle Jump 4. Cut the Rope 5. Angry Birds Seasons 6. Words with Friends 7. Tiny Wings 8. Angry Birds Rio 9. Pocket God 10. Camera+ From Business Insider, March 2012Sunday, October 7, 12
  14. 14. Top 10 apps of all time 1. Angry Birds 2. Fruit Ninja 3. Doodle Jump GAMES!! 4. Cut the Rope 5. Angry Birds Seasons 6. Words with Friends 7. Tiny Wings 8. Angry Birds Rio 9. Pocket God 10. Camera+ From Business Insider, March 2012Sunday, October 7, 12
  15. 15. Business oportunitiesSunday, October 7, 12
  16. 16. WhatsAppSunday, October 7, 12
  17. 17. Words with FriendsSunday, October 7, 12
  18. 18. Words with FriendsSunday, October 7, 12
  19. 19. Exploit locality For example: TwitterSunday, October 7, 12
  20. 20. How to make your game rock! Don’t be viralSunday, October 7, 12
  21. 21. How to make your game rock! Be socialSunday, October 7, 12
  22. 22. SEO Create content of qualitySunday, October 7, 12
  23. 23. Measuring success Key Performance IndicatorsSunday, October 7, 12
  24. 24. Mobile Analytics • Google Analytics • Localytics • Malcom • Adobe Omniture • Custom (BigData)Sunday, October 7, 12
  25. 25. Users DAU & MAUSunday, October 7, 12
  26. 26. Engagement DAU/MAUSunday, October 7, 12
  27. 27. Engagement DAU/MAU If DAU/MAU =1, maximum user loyalty If DAU/MAU =0, no loyalty at all Success: if DAU/MAU between 0.2 and 0.3Sunday, October 7, 12
  28. 28. Retention 1-day 2-day 1-week 2-week 1-monthSunday, October 7, 12
  29. 29. Retention & investment How much should I pay for a user?Sunday, October 7, 12
  30. 30. Become a PRO! DigiTec Expo 2012 Hugo H. Pibernat @hugopibernat skype: hugo.hernandez e-mail: hugopibernat@gmail.comSunday, October 7, 12

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