MIT ISCTE Global Inovators
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MIT ISCTE Global Inovators






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MIT ISCTE Global Inovators MIT ISCTE Global Inovators Presentation Transcript

  • ISCTE-IUL MIT Portugal Gonçalo Henriques Hugo Castro João Rocha
  • GoClapp helps developers to get more downloadsand offers iPhone users paid apps for free or localdeals discounts.
  • 2 Problems1. Developers need downloads● Crowded Appstore (600K+ and counting)● Top 10 Apps make up to 70% of downloads● 10 seconds on average per App2. Users don´t pay for Apps● A lot of users don´t have access to a credit card● 80% of downloads are free Apps
  • 1 Solution1. For Developers● Community encouraged to install their apps● “Pay per attention”: Developer is charged after 30 seconds of usage2. For Users● Credits for each app installed and used for 30 seconds● Access to paid Apps for free● Local deals and discounts
  • The App
  • Market sizeIOS users Downloads in the Appstore(in million) 1.2 bilion 90% of downloads free Apps GoClapp intends to reach 2% of worldwide downloads in 5 years time
  • Business Model2 Revenue Models:- direct (pay per use & advertising of Apps)- indirect (affiliates such as the Appstore and local deals)3 Revenue sources:- “pay-per-attention” (0.6€ per 30 seconds of new user´s time)- banner serving (in our own web App)- local deals (such as discounts at McDonalds, f.e.)
  • Competition
  • Our advantadgeGamification – to truly capture an audience and make itkeep coming backSocial dimension of App – to spread the word, involvefriends and foster competitionBridging Appstore and real world – download Apps andget real world goodsBranding – to create a recognizable product that isconsistent, recognizable and desired
  • Marketing planOnlinePartnerships with review sitesPartnerships with key developersPromotions on the FB pageAdWords campaignOfflinePartnerships with FMCG brandsPartnerships with local deals
  • Roadmap
  • TeamGonçalo Henriques Hugo Castro João RochaCEO & Developer Finance & Marketing Design & Joao.rocha@goclapp.com3 years iOS App Experience in banking, sports Past work with Diesel,development management & marketing O´neill and Philips50+ Apps Past start ups Trained in Design ThinkingAdvisorsAntónio Moura – General Manager at OMOURAHugo Macedo – Director & Partner at ViewDo S.A.,Co-Founder at Beta-iJoão Vasconcelos – Director at Startup Lisboa