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Switch 2010

Switch 2010



My presentation at SWiTCH 2010

My presentation at SWiTCH 2010



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    Switch 2010 Switch 2010 Presentation Transcript

    • I may not make it to the moon… … but I’ll keep on trying – or, How technology commoditization will help you achieve great things cheap Hugo José Pinto [email_address] Twitter: @hugojpinto
    • I grew up a strange kid…
    • … reading a strange kind of books…
    • … imagining I’d play a part in this…
      • d
    • … well, guess what?
      • … we’re already in 2010!
        • Where are the hover cars, the house robots, and the flashy spaceships cruising the skies?
        • That is a future that never was
      • … economics kicked in :)
      • Plus, we’re in the middle of a deep economic crisis that will make sure this won’t happen anytime soon
      • I’m 33, so I’m guessing I’m probably not going to be landing on a lunar base anytime in my lifetime
    • Why am I here?
      • Seems I’m one of those entrepre… dreamers
      • Still, I managed to get myself on a wavy path:
        • Programming during my teens.. BIG ideas about founding this vast empire
        • Taking Computer Engineering at university
        • Corporate Programming during my 20’s…
        • Then, Management…
        • … I had lost my path!
    • Rebooting – Back to the dream
      • Co-started Inovaworks in 2006
      • The idea for Inovaworks was actually simple:
        • Let’s do fun technology-centric stuff that has immediate business value and sell it
        • We created a piece of software that would dump domain-dependent “new combinatory ideas” in large numbers
        • Focused on few areas we knew well:
          • Mobile, Lifestyle, Interactive Media
    • We do from mobile apps and casual games…
    • … to hardware-based concepts…
    • … all done cheap(ish).
      • We realized that magic-enabling technology has become dramatically cheap(er):
        • Displays, Comms, CPU (duh!), even Manufacturing
        • Open standards and systems make it easy to exchange knowledge and use off-the-shelf stuff
        • Globalization puts you side-by-side with a manufacturer at alibaba.com
      • So this also means that unless you’re doing fundamental tech research…
    • … you need to actually DO stuff!
      • Tech ideas per se have little market value
      • HOW to correctly use technology becomes key to the product’s success (ex: iPhone vs. World)
      • Non-fundamental (combinatory) innovation is hard to patent and harder to protect, so..
      • Build a prototype, social market the hell of it… …and get it bootstrapped, or financed!
      • We’ve been recently exploring AAA 3D as a new enabler – both for business and fun
        • Real-time 3D game engines have been maturing
        • The cost of developing AA+ interactive media decreased dramatically – thus an opportunity!
      • We have some small projects on the way… (demo)
      Closing: Interactive 3D and Simulations
    • What about that Space thing?
      • Space Travel’s main inhibitor is obviously cost
        • And the chemicals needed to traditionally lift you up to space are not getting any cheaper
        • Space Elevators / Space Loops are decades away
        • … Bummer!
      • So, ok. I’m not going to Space. Can I fake it?
        • Computer imagery, as seen, is really catching up
    • No Hover Cars, but…
      • One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s
    • No Hover Cars, but…
      • One technology DID pretty much like foreseen in the futurama form the 60’s and 70’s
    • It’s not quite real Space, but…
      • it seems like we may all be going there :)
    • Thank you! … and remember that if you have great ideas, commoditized technologies are making it cheap for you to market them! Hugo José Pinto [email_address] Twitter: @hugojpinto