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  • 03/04/12
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  • Transcript

    • 1. Designing Custom Executive Education Programs Charlotte F. Hughes Global Talent Development Consultant Kimberly-Clark February 29, 2012
    • 2. About the Presenter
      • Global Talent Development Practitioner
      • 15+ years Experience in Fortune 500 Companies
      • Client Focused Strategic Partner
      • Executive Development Best Practices
      Charlotte Hughes, HCS [email_address] www.charlottefhughes.com
    • 3. Objectives
      • By the end of this session you will be able to:
      • Align custom executive education to reach business goals
      • Establish collaborative and effective partnerships
      • Use a strategic framework for developing custom executive education programs
    • 4. Agenda
      • Custom Executive Education Overview
      • Buyer-Seller Relationship
      • Building Effective Partnerships
      • Custom Program Design Process
      • Custom Executive Education Resources
      • Q & A
    • 5. Custom Executive Education Overview
      • Research Based Solutions
      • Real World Applications
      • Proven Thought Leadership
      • Expert Faculty
      • Innovative Instructional Design
      Value of University Partnerships
    • 6. Custom Executive Education Overview
      • Open Enrollment
      • Solve Business Problems
      • Support Strategy Execution
      • Drive Strategic Change
      • Individuals
      • Standard Content
      • Custom Programs
      • Solve Business Problems
      • Support Strategy Execution
      • Drive Strategic Change
      • Group
      • Tailored or Original Content
    • 7. Custom Executive Education Overview “ Interbrand Revealing the Voice of the Client” Report UNICON, 2011 Popularity of Custom Programs Types of Programs Invested in Select all that apply: 46% Other was “distance learning ”
    • 8. Custom Executive Education Overview
      • From
      • General Management
      • Corporate University
      • Instructor-Led Program
      • Classroom Event
      • End of Program Evaluation
      • To
      • Company Specific Issues
      • Learning Environment
      • Multiple Learning Methods
      • Integrated Learning Platform
      • Measure Transfer of Learning
      • Custom Client Needs Are Evolving
      “ Investigating Our Custom Clients’ Evolving Needs” Report UNICON, 2009
    • 9. Custom Executive Education Overview
      • Top Management Sponsorship
      • Alignment with Company Strategies
      • Competency - based with link to Performance Assessment and Measures of Desired Behaviors
      • Integrated with other Leadership Development Processes
      • Effective Participant Selection Process
      • Open Dialogue with Top Management During the Program
      • Participant’s bosses fully engaged
      • Adult Learning Methods
      • Multi-rater Feedback and Coaching
      • Assessment of Program Impact
      • Learning as a Process, not an Event
      • Supportive Work Environment
      “ 12 Requirements for Effective Custom Programs” Dan McGurrin, Director of Executive Programs
    • 10. Buyer - Seller Relationship
      • Partnership Drives Buyer Demand
      • Buyers are looking for…..
      • Openness & flexibility
      • Seller connected to buyer’s needs
      • Co-creation - buyer involvement
      • Continuity of relationship
      “ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
    • 11. Buyer - Seller Relationship
      • Partnership as a Value Proposition
      • Sellers are looking to…..
      • Demonstrate knowledge of the business
      • Measure effectiveness and ROI
      • Prove capacity to co-create at all levels
      • Express sensitivity to intellectual property
      “ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
    • 12. Buyer - Seller Relationship
      • Partnership as a Value Proposition
      • Learning Partner Model
      “ Thought Leadership Meets Business: How Business Schools Can Become More Successful”, Peter Lorange Learning Partnership Change acceleration Specific tailored learning inputs for adapting to change – partnership programs. Ongoing learning development To continuously improve knowledge development in management thinking and practice – workshops, discovery events, benchmarking. Idea generation Our commitment to develop new knowledge research based discovery projects. Perspectives broadening Broad, general learning inputs; current approaches to change – open programs.
    • 13. Building Effective Custom Partnerships
      • 10 Strategies for Building Trusted Client Partnerships
    • 14. Building Effective Custom Partnerships
      • 5 Seller Strategies - Individual
      • Become an agenda setter
      • Develop relationship capital
      • Engage new clients
      • Institutionalize and grow
      • Add multiple levels of value
      “ All For One” Andrew Sobel, 2009
    • 15. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Develop Relationship Capital Identify Your Relationship Hubs Former Current Prospective
    • 16. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Adding Multiple Layers of Value Foundations of Value Factors that Influence a Client’s Perception of Value 1. Profit and Loss Impact 2. Risk Reduction 3. Perceived Substitute
      • Difficulty
      5. Personal Impact 6. Organizational Improvement or Knowledge Transfer
    • 17. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Add Multiple Layers of Value The Value Levers Technology Leverage Client Value Institutional and Personal Tangible and Intangible Innovation Leverage Relationship Leverage Organizational Leverage Market Leverage Network Leverage
    • 18. Building Effective Custom Partnerships
      • 5 Seller Strategies - Firm (Business School)
      • Target the right clients
      • Build a client relationship pipeline
      • Promote collaboration
      • Systematic client listening
      • Create a unique customer experience
    • 19. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results
      • Define successful executive performance and identify the capabilities needed to achieve it
      • Measure executive capabilities and gaps
      • Develop executive capabilities needed to be successful, now and in the future
      • Revenue Growth
      • Operating Margin
      • Asset Efficiency
      • Strategic Expectations
      • Evaluate the impact
      • Adjust/realign
      • Leadership Culture
      • Leadership Pipeline
      • Succession Management
      • Leadership Retention
      Custom Executive Education
      • Define
      • Strategic Performance Modeling
      • Leadership Competency Model
      • Measure
      • Leadership Assessments
      • Develop
      • Formal Executive Education
      • Coaching and Mentoring
      • Action Learning
      • Simulations
      • Social Learning
      Custom Executive Education Framework
    • 20. Custom Executive Education Framework “ We are looking to drive profitable growth our way!” “ We need to build our leadership bench strength within our culture!” “ Our senior executives are challenged by globalization. ”
    • 21. Custom Executive Education Framework Define Define successful executive performance and identify the capabilities needed to achieve it
      • Define
      • Strategic Performance Modeling
      • Leadership Competency Model
    • 22. Custom Executive Education Framework
      • Measure
      • Leadership Assessments
      • Multi-Rater Feedback
      Measure executive capabilities and gaps
    • 23. Custom Program Design Process Custom Program Design Process
    • 24. Custom Program Design Process
      • Step 1. Needs Assessment
      • Business issues
      • Desired program outcome
      • Interview program participants
      • Determine degree of customization
      • Program timeline and logistics
    • 25. Custom Program Design Process
      • Step 2. Program Development
      • Letter of Agreement
      • Select faculty and form design team
      • Adult Learning theories and practices
      • Customization of curriculum
      • Pilot Evaluation - Optional
    • 26. Custom Program Design Process
      • Step 2. Program Development
      • Effective Adult Learning Activities
      • Knowledge/Skills : (lecture, reading, cases, frameworks, etc.)
      • Personal/Social: (experience exchange, group discussions, coaching, etc.)
      • Action Based: (simulations, role-plays, games, projects, etc.)
      “ Mastering Executive Education: How to Combine Content with Context and Emotion” IMD Guide
    • 27. Custom Program Design Process
      • Step 2. Program Development
      • Blended Learning Methods
      • Online Communities and Networks
      • Web/mobile content delivery
      • Action Learning
      • Coaching and Mentoring
      • Learning Expeditions
      • Webcast Lectures
      • Simulations/Games Outside of Class
      “ Breaking the Mold on Blended Learning” Report UNICON, 2011
    • 28. Custom Program Design Process
      • Step 3. Delivery
      • Program Management
      • Delivery Location and Venue
      • Participant Amenities
      • Maintain Learner Motivation
    • 29. Custom Program Design Process
      • Step 4. Program Evaluation
      • Pilot evaluation
      • Program participant feedback
      • Proven evaluation methods
      • After Action Review (AAR)
    • 30. Custom Program Design Process
      • Step 4. Program Evaluation
      • Evaluating the ROI of Executive Education Study
      • University of Chicago - Booth
      • Study of custom program for Raytheon
      • Evaluation Framework
      • - Reaction : Did the participants like the program?
      • - Learning: Did participants change their attitude, knowledge, or skills?
      • - Transfer: Did participants change their behavior?
      • - Results: Did participants become more productive?
      “ Evaluating the ROI for Executive Education” Study, 2011
    • 31. Custom Program Design Process Custom Program Design Process
    • 32. Custom Executive Education Resources
      • International Executive Development Programmes (IEDP)
      • International University Consortium For Executive Education (UNICON)
      • Financial Times Annual Executive Education Rankings
    • 33. Custom Executive Education Resources
      • Duke Corporate Education
      • HEC Paris
      • Fundacoa Dom Cabral
      • Harvard Business School
      • Esade Business School
      • IMD
      • IESE Business School
      • Boston University
      • INSEAD
      • Center for Creative Leadership
      • 11. University of PA Wharton
      • 12. Cranfield School of Management
      • 13. Ipade
      • 14. Essec Business School
      • 15. Babson Executive Education
      • 16. University of NC Kenan-Flagler
      • 17. Columbia Business School
      • 17. University of Oxford Said
      • 19. IE Business School
      • 20. Ashridge
      2011 Global Rankings - Top 20 Custom Programs Tie Score
    • 34. Custom Executive Education Resources
      • Thunderbird School of Global Management
      • University of Chicago Booth
      • Wisconsin School of Business
      • Kelley Executive Partners at Indiana University
      • University of Virginia Darden
      • Northwestern University Kellogg
      • Stanford Graduate School of Business
      • UCLA Anderson
      • University of Michigan Ross
      • University of Texas McCombs
      • MIT Sloan
      2011 Other Leading Custom Programs - U.S.A.
    • 35. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results
      • Define successful executive performance and identify the capabilities needed to achieve it
      • Measure executive capabilities & gaps
      • Develop executive capabilities needed to be successful, now and in the future
      • Revenue Growth
      • Operating Margin
      • Asset Efficiency
      • Strategic Expectations
      • Evaluate the impact
      • Adjust/realign
      • Leadership Culture
      • Leadership Pipeline
      • Succession Management
      • Leadership Retention
      Custom Executive Education
      • Define
      • Strategic Performance Modeling
      • Leadership Competency Model
      • Measure
      • Leadership Assessments
      • Develop
      • Formal Executive Education
      • Coaching and Mentoring
      • Action Learning
      • Simulations
      • Social Learning
      Custom Executive Education Framework
    • 36.  
    • 37. Resources & References
      • The following professionals were consulted regarding this presentation content:
      • Dan McGurrin, Director of Executive Programs - Poole College of Management, NC State University
      • Susan Smith, Director, Custom Programs - Terry College of Business, University of Georgia
      • Dan Stotz, Senior Director, Executive Education - Robinson College of Business, Georgia State University
      • References
      • All For One: 10 Strategies for Building Trusted Client Partnerships, Andrew Sobel
      • Mastering Executive Education: How to Combine Content with Context and Emotion , The IMD Guide
      • The Future of Leadership Development: Corporate Needs and the Role of Business Schools, IESE Business Collection
      • Executive Education: The Role of Business Schools Research Report, Bersin & Associates http://www.bersin.com/
      • UNICON Research Reports http://uniconexed.org/
      • “ Investigating Our Custom Clients’ Evolving Needs”, Marie Eiter, 2009
      • “ INTERBRAND Revealing the Voice of the Client”, 2011
      • “ Breaking the Mold on Blended Learning”, Marie Eiter & Toby Woll, 2011
      • International Executive Development Programs (IEDP) http://www.iedp.com/
      • Evaluating the ROI of Executive Education Study http://booth.chicagoexec.net/programs/custom2011.aspx

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