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  • 03/04/12
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  • Transcript

    • 1. Designing Custom Executive Education Programs Charlotte F. Hughes Global Talent Development Consultant Kimberly-Clark February 29, 2012
    • 2. About the Presenter <ul><li>Global Talent Development Practitioner </li></ul><ul><li>15+ years Experience in Fortune 500 Companies </li></ul><ul><li>Client Focused Strategic Partner </li></ul><ul><li>Executive Development Best Practices </li></ul>Charlotte Hughes, HCS [email_address] www.charlottefhughes.com
    • 3. Objectives <ul><li>By the end of this session you will be able to: </li></ul><ul><li>Align custom executive education to reach business goals </li></ul><ul><li>Establish collaborative and effective partnerships </li></ul><ul><li>Use a strategic framework for developing custom executive education programs </li></ul>
    • 4. Agenda <ul><li>Custom Executive Education Overview </li></ul><ul><li>Buyer-Seller Relationship </li></ul><ul><li>Building Effective Partnerships </li></ul><ul><li>Custom Program Design Process </li></ul><ul><li>Custom Executive Education Resources </li></ul><ul><li>Q & A </li></ul>
    • 5. Custom Executive Education Overview <ul><li>Research Based Solutions </li></ul><ul><li>Real World Applications </li></ul><ul><li>Proven Thought Leadership </li></ul><ul><li>Expert Faculty </li></ul><ul><li>Innovative Instructional Design </li></ul>Value of University Partnerships
    • 6. Custom Executive Education Overview <ul><li>Open Enrollment </li></ul><ul><li>Solve Business Problems </li></ul><ul><li>Support Strategy Execution </li></ul><ul><li>Drive Strategic Change </li></ul><ul><li>Individuals </li></ul><ul><li>Standard Content </li></ul><ul><li>Custom Programs </li></ul><ul><li>Solve Business Problems </li></ul><ul><li>Support Strategy Execution </li></ul><ul><li>Drive Strategic Change </li></ul><ul><li>Group </li></ul><ul><li>Tailored or Original Content </li></ul>
    • 7. Custom Executive Education Overview “ Interbrand Revealing the Voice of the Client” Report UNICON, 2011 Popularity of Custom Programs Types of Programs Invested in Select all that apply: 46% Other was “distance learning ”
    • 8. Custom Executive Education Overview <ul><li>From </li></ul><ul><li>General Management </li></ul><ul><li>Corporate University </li></ul><ul><li>Instructor-Led Program </li></ul><ul><li>Classroom Event </li></ul><ul><li>End of Program Evaluation </li></ul><ul><li>To </li></ul><ul><li>Company Specific Issues </li></ul><ul><li>Learning Environment </li></ul><ul><li>Multiple Learning Methods </li></ul><ul><li>Integrated Learning Platform </li></ul><ul><li>Measure Transfer of Learning </li></ul><ul><li>Custom Client Needs Are Evolving </li></ul>“ Investigating Our Custom Clients’ Evolving Needs” Report UNICON, 2009
    • 9. Custom Executive Education Overview <ul><li>Top Management Sponsorship </li></ul><ul><li>Alignment with Company Strategies </li></ul><ul><li>Competency - based with link to Performance Assessment and Measures of Desired Behaviors </li></ul><ul><li>Integrated with other Leadership Development Processes </li></ul><ul><li>Effective Participant Selection Process </li></ul><ul><li>Open Dialogue with Top Management During the Program </li></ul><ul><li>Participant’s bosses fully engaged </li></ul><ul><li>Adult Learning Methods </li></ul><ul><li>Multi-rater Feedback and Coaching </li></ul><ul><li>Assessment of Program Impact </li></ul><ul><li>Learning as a Process, not an Event </li></ul><ul><li>Supportive Work Environment </li></ul>“ 12 Requirements for Effective Custom Programs” Dan McGurrin, Director of Executive Programs
    • 10. Buyer - Seller Relationship <ul><li>Partnership Drives Buyer Demand </li></ul><ul><li>Buyers are looking for….. </li></ul><ul><li>Openness & flexibility </li></ul><ul><li>Seller connected to buyer’s needs </li></ul><ul><li>Co-creation - buyer involvement </li></ul><ul><li>Continuity of relationship </li></ul>“ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
    • 11. Buyer - Seller Relationship <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Sellers are looking to….. </li></ul><ul><li>Demonstrate knowledge of the business </li></ul><ul><li>Measure effectiveness and ROI </li></ul><ul><li>Prove capacity to co-create at all levels </li></ul><ul><li>Express sensitivity to intellectual property </li></ul>“ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
    • 12. Buyer - Seller Relationship <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Learning Partner Model </li></ul>“ Thought Leadership Meets Business: How Business Schools Can Become More Successful”, Peter Lorange Learning Partnership Change acceleration Specific tailored learning inputs for adapting to change – partnership programs. Ongoing learning development To continuously improve knowledge development in management thinking and practice – workshops, discovery events, benchmarking. Idea generation Our commitment to develop new knowledge research based discovery projects. Perspectives broadening Broad, general learning inputs; current approaches to change – open programs.
    • 13. Building Effective Custom Partnerships <ul><li>10 Strategies for Building Trusted Client Partnerships </li></ul>
    • 14. Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Individual </li></ul><ul><li>Become an agenda setter </li></ul><ul><li>Develop relationship capital </li></ul><ul><li>Engage new clients </li></ul><ul><li>Institutionalize and grow </li></ul><ul><li>Add multiple levels of value </li></ul>“ All For One” Andrew Sobel, 2009
    • 15. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Develop Relationship Capital Identify Your Relationship Hubs Former Current Prospective
    • 16. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Adding Multiple Layers of Value Foundations of Value Factors that Influence a Client’s Perception of Value 1. Profit and Loss Impact 2. Risk Reduction 3. Perceived Substitute <ul><li>Difficulty </li></ul>5. Personal Impact 6. Organizational Improvement or Knowledge Transfer
    • 17. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Add Multiple Layers of Value The Value Levers Technology Leverage Client Value Institutional and Personal Tangible and Intangible Innovation Leverage Relationship Leverage Organizational Leverage Market Leverage Network Leverage
    • 18. Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Firm (Business School) </li></ul><ul><li>Target the right clients </li></ul><ul><li>Build a client relationship pipeline </li></ul><ul><li>Promote collaboration </li></ul><ul><li>Systematic client listening </li></ul><ul><li>Create a unique customer experience </li></ul>
    • 19. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results <ul><li>Define successful executive performance and identify the capabilities needed to achieve it </li></ul><ul><li>Measure executive capabilities and gaps </li></ul><ul><li>Develop executive capabilities needed to be successful, now and in the future </li></ul><ul><li>Revenue Growth </li></ul><ul><li>Operating Margin </li></ul><ul><li>Asset Efficiency </li></ul><ul><li>Strategic Expectations </li></ul><ul><li>Evaluate the impact </li></ul><ul><li>Adjust/realign </li></ul><ul><li>Leadership Culture </li></ul><ul><li>Leadership Pipeline </li></ul><ul><li>Succession Management </li></ul><ul><li>Leadership Retention </li></ul>Custom Executive Education <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul><ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Develop </li></ul><ul><li>Formal Executive Education </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Action Learning </li></ul><ul><li>Simulations </li></ul><ul><li>Social Learning </li></ul>Custom Executive Education Framework
    • 20. Custom Executive Education Framework “ We are looking to drive profitable growth our way!” “ We need to build our leadership bench strength within our culture!” “ Our senior executives are challenged by globalization. ”
    • 21. Custom Executive Education Framework Define Define successful executive performance and identify the capabilities needed to achieve it <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul>
    • 22. Custom Executive Education Framework <ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Multi-Rater Feedback </li></ul>Measure executive capabilities and gaps
    • 23. Custom Program Design Process Custom Program Design Process
    • 24. Custom Program Design Process <ul><li>Step 1. Needs Assessment </li></ul><ul><li>Business issues </li></ul><ul><li>Desired program outcome </li></ul><ul><li>Interview program participants </li></ul><ul><li>Determine degree of customization </li></ul><ul><li>Program timeline and logistics </li></ul>
    • 25. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Letter of Agreement </li></ul><ul><li>Select faculty and form design team </li></ul><ul><li>Adult Learning theories and practices </li></ul><ul><li>Customization of curriculum </li></ul><ul><li>Pilot Evaluation - Optional </li></ul>
    • 26. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Effective Adult Learning Activities </li></ul><ul><li>Knowledge/Skills : (lecture, reading, cases, frameworks, etc.) </li></ul><ul><li>Personal/Social: (experience exchange, group discussions, coaching, etc.) </li></ul><ul><li>Action Based: (simulations, role-plays, games, projects, etc.) </li></ul>“ Mastering Executive Education: How to Combine Content with Context and Emotion” IMD Guide
    • 27. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Blended Learning Methods </li></ul><ul><li>Online Communities and Networks </li></ul><ul><li>Web/mobile content delivery </li></ul><ul><li>Action Learning </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Learning Expeditions </li></ul><ul><li>Webcast Lectures </li></ul><ul><li>Simulations/Games Outside of Class </li></ul>“ Breaking the Mold on Blended Learning” Report UNICON, 2011
    • 28. Custom Program Design Process <ul><li>Step 3. Delivery </li></ul><ul><li>Program Management </li></ul><ul><li>Delivery Location and Venue </li></ul><ul><li>Participant Amenities </li></ul><ul><li>Maintain Learner Motivation </li></ul>
    • 29. Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Pilot evaluation </li></ul><ul><li>Program participant feedback </li></ul><ul><li>Proven evaluation methods </li></ul><ul><li>After Action Review (AAR) </li></ul>
    • 30. Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Evaluating the ROI of Executive Education Study </li></ul><ul><li>University of Chicago - Booth </li></ul><ul><li>Study of custom program for Raytheon </li></ul><ul><li>Evaluation Framework </li></ul><ul><li>- Reaction : Did the participants like the program? </li></ul><ul><li>- Learning: Did participants change their attitude, knowledge, or skills? </li></ul><ul><li>- Transfer: Did participants change their behavior? </li></ul><ul><li>- Results: Did participants become more productive? </li></ul>“ Evaluating the ROI for Executive Education” Study, 2011
    • 31. Custom Program Design Process Custom Program Design Process
    • 32. Custom Executive Education Resources <ul><li>International Executive Development Programmes (IEDP) </li></ul><ul><li>International University Consortium For Executive Education (UNICON) </li></ul><ul><li>Financial Times Annual Executive Education Rankings </li></ul>
    • 33. Custom Executive Education Resources <ul><li>Duke Corporate Education </li></ul><ul><li>HEC Paris </li></ul><ul><li>Fundacoa Dom Cabral </li></ul><ul><li>Harvard Business School </li></ul><ul><li>Esade Business School </li></ul><ul><li>IMD </li></ul><ul><li>IESE Business School </li></ul><ul><li>Boston University </li></ul><ul><li>INSEAD </li></ul><ul><li>Center for Creative Leadership </li></ul><ul><li>11. University of PA Wharton </li></ul><ul><li>12. Cranfield School of Management </li></ul><ul><li>13. Ipade </li></ul><ul><li>14. Essec Business School </li></ul><ul><li>15. Babson Executive Education </li></ul><ul><li>16. University of NC Kenan-Flagler </li></ul><ul><li>17. Columbia Business School </li></ul><ul><li>17. University of Oxford Said </li></ul><ul><li>19. IE Business School </li></ul><ul><li>20. Ashridge </li></ul>2011 Global Rankings - Top 20 Custom Programs Tie Score
    • 34. Custom Executive Education Resources <ul><li>Thunderbird School of Global Management </li></ul><ul><li>University of Chicago Booth </li></ul><ul><li>Wisconsin School of Business </li></ul><ul><li>Kelley Executive Partners at Indiana University </li></ul><ul><li>University of Virginia Darden </li></ul><ul><li>Northwestern University Kellogg </li></ul><ul><li>Stanford Graduate School of Business </li></ul><ul><li>UCLA Anderson </li></ul><ul><li>University of Michigan Ross </li></ul><ul><li>University of Texas McCombs </li></ul><ul><li>MIT Sloan </li></ul>2011 Other Leading Custom Programs - U.S.A.
    • 35. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results <ul><li>Define successful executive performance and identify the capabilities needed to achieve it </li></ul><ul><li>Measure executive capabilities & gaps </li></ul><ul><li>Develop executive capabilities needed to be successful, now and in the future </li></ul><ul><li>Revenue Growth </li></ul><ul><li>Operating Margin </li></ul><ul><li>Asset Efficiency </li></ul><ul><li>Strategic Expectations </li></ul><ul><li>Evaluate the impact </li></ul><ul><li>Adjust/realign </li></ul><ul><li>Leadership Culture </li></ul><ul><li>Leadership Pipeline </li></ul><ul><li>Succession Management </li></ul><ul><li>Leadership Retention </li></ul>Custom Executive Education <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul><ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Develop </li></ul><ul><li>Formal Executive Education </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Action Learning </li></ul><ul><li>Simulations </li></ul><ul><li>Social Learning </li></ul>Custom Executive Education Framework
    • 36.  
    • 37. Resources & References <ul><li>The following professionals were consulted regarding this presentation content: </li></ul><ul><li>Dan McGurrin, Director of Executive Programs - Poole College of Management, NC State University </li></ul><ul><li>Susan Smith, Director, Custom Programs - Terry College of Business, University of Georgia </li></ul><ul><li>Dan Stotz, Senior Director, Executive Education - Robinson College of Business, Georgia State University </li></ul><ul><li>References </li></ul><ul><li>All For One: 10 Strategies for Building Trusted Client Partnerships, Andrew Sobel </li></ul><ul><li>Mastering Executive Education: How to Combine Content with Context and Emotion , The IMD Guide </li></ul><ul><li>The Future of Leadership Development: Corporate Needs and the Role of Business Schools, IESE Business Collection </li></ul><ul><li>Executive Education: The Role of Business Schools Research Report, Bersin & Associates http://www.bersin.com/ </li></ul><ul><li>UNICON Research Reports http://uniconexed.org/ </li></ul><ul><li>“ Investigating Our Custom Clients’ Evolving Needs”, Marie Eiter, 2009 </li></ul><ul><li>“ INTERBRAND Revealing the Voice of the Client”, 2011 </li></ul><ul><li>“ Breaking the Mold on Blended Learning”, Marie Eiter & Toby Woll, 2011 </li></ul><ul><li>International Executive Development Programs (IEDP) http://www.iedp.com/ </li></ul><ul><li>Evaluating the ROI of Executive Education Study http://booth.chicagoexec.net/programs/custom2011.aspx </li></ul>

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