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MEDIA STUDIES EXAM
Section B
Example Question
• What impact does media ownership have
upon the range of products available to
audiences in the media area you have
studied?
• You must focus on one of the following media
areas. You may also refer to other media in
your answer.
Film Music Newspapers Radio Magazines Video
games
Example Question
• “Cross-media convergence and synergy are vital
processes in the successful marketing of media
products to audiences.” To what extent do you
agree with this statement in relation to your
chosen media area?
• You must choose to focus on one of the following
media areas. You may also refer to other media in
your answer.
Film Music Newspapers Radio Magazines Video
games
Music is based upon the
personality. The type of music a
person listens to can be seen
through the way they
dress, speak, act and the type
of surroundings. You can tell
what people’s interests are just
by looking through their ipod.
Universal Music Group
EMI Group
Warner Music Group
Sony Music
Entertainment
Independents are usually small
independent record labels that have
no financial connections to the Major
record labels. Majors and
independents are very similar
because they produce music but are
very different in the way they promote
it. Record labels can be small and
independent, or they could be part of
a large international media
group, somewhere in between.
Manufactured programmes
with live feeds.
Music Television becoming
more popular.
The Internet and the risk of
downloads
Download programmes
such as Limewire
•Promotes a specific single
and, normally, an album
•Promotes a specific artist or band
•Creates, adapts or feeds into a ‘star
image’
•Entertains as product in its own right
Reinforces, adapts or undermines the
‘meanings’ of a song
Warner Music Group
Warner Music Group owns some of the world's best
known record labels. Some of the Warner Music
Group labels include:
– Atlantic Records
– Bad Boy
– Roadrunner Records
– Asylum Records
– East West Records
– Rhino Records
– Sub Pop Records
– Rykodisc Records
– Reprise Records
Universal Music Group
Some of these subsidiary labels are
among the best selling and most
recognizable names in music in their
own right such as :
• Interscope
• Geffen
• Motown
• Def Jam
• Island
• So So Def
• Roc-a-fella
• Verve
Sony Music Entertainment
There are more than 20 labels that are owned
and distributed by the corporation. Sony BMG
labels include some of the biggest names in
the business, like:
• Epic
• Jive
• Columbia
• RCA
• Arista
• LaFace
• Zomba Music Group
• Legacy
• J Records
• Red Music Distribution
EMI Group
EMI licenses and distributes albums from
a significant and ever changing number
of independent labels such as :
• Positiva Records
• Stateside Records
• EMI Records
• Capitol Records Nashville
• EMI Hemisphere
• Liberty Records
• Parlophone
• SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company
run by a small team of amateur young people who work on web-based viral
content at different music-based events.
• The media platform has its origins and roots in urban music. Most of its content
can be seen on its own YouTube channel which was created on November 2, 2006
or the official SB.TV website.
• Much of the content includes unprofessional footage, or 'street-shot' freestyle raps
and music videos. However, even though its earlier uploaded videos contained
entirely amateur footage, the channel's latest uploads contains some professional
recordings.
• The reasonable popularity of the channel amongst London's underground scene
has led to short columns in RWD, The Observer, The Guardian, The
Independent, Dazed & Confused, the Sunday Times Style magazine as well as
assistant production credits from when Edwards was working as a junior runner for
the BBC, and Tiger Aspect Productions as well as joining the young persons panel
at The Guardian's new technology conference activate summit alongside Martha
Lane Fox and others.[2]
• Today, its YouTube channel has gained many millions of views and thousands of
subscribers, as well as Facebook fans and Twitter followers.[3]
SBTV on YouTube…
http://www.youtube.com/watch?v=-
3xetupGE70
Homework
In pairs pick one of your favourite genres and
create a presentation on the history of the genre
commenting on the changes that have occurred
over time.
Comment on why these changes have happened
and what you expect the future holds for this
genre.
Due: Next Friday

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AS Media Section B Lesson 1

  • 2. Example Question • What impact does media ownership have upon the range of products available to audiences in the media area you have studied? • You must focus on one of the following media areas. You may also refer to other media in your answer. Film Music Newspapers Radio Magazines Video games
  • 3. Example Question • “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? • You must choose to focus on one of the following media areas. You may also refer to other media in your answer. Film Music Newspapers Radio Magazines Video games
  • 4.
  • 5. Music is based upon the personality. The type of music a person listens to can be seen through the way they dress, speak, act and the type of surroundings. You can tell what people’s interests are just by looking through their ipod.
  • 6. Universal Music Group EMI Group Warner Music Group Sony Music Entertainment
  • 7.
  • 8. Independents are usually small independent record labels that have no financial connections to the Major record labels. Majors and independents are very similar because they produce music but are very different in the way they promote it. Record labels can be small and independent, or they could be part of a large international media group, somewhere in between.
  • 9. Manufactured programmes with live feeds. Music Television becoming more popular. The Internet and the risk of downloads Download programmes such as Limewire
  • 10. •Promotes a specific single and, normally, an album •Promotes a specific artist or band •Creates, adapts or feeds into a ‘star image’ •Entertains as product in its own right Reinforces, adapts or undermines the ‘meanings’ of a song
  • 11. Warner Music Group Warner Music Group owns some of the world's best known record labels. Some of the Warner Music Group labels include: – Atlantic Records – Bad Boy – Roadrunner Records – Asylum Records – East West Records – Rhino Records – Sub Pop Records – Rykodisc Records – Reprise Records
  • 12. Universal Music Group Some of these subsidiary labels are among the best selling and most recognizable names in music in their own right such as : • Interscope • Geffen • Motown • Def Jam • Island • So So Def • Roc-a-fella • Verve
  • 13. Sony Music Entertainment There are more than 20 labels that are owned and distributed by the corporation. Sony BMG labels include some of the biggest names in the business, like: • Epic • Jive • Columbia • RCA • Arista • LaFace • Zomba Music Group • Legacy • J Records • Red Music Distribution
  • 14. EMI Group EMI licenses and distributes albums from a significant and ever changing number of independent labels such as : • Positiva Records • Stateside Records • EMI Records • Capitol Records Nashville • EMI Hemisphere • Liberty Records • Parlophone
  • 15.
  • 16.
  • 17. • SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company run by a small team of amateur young people who work on web-based viral content at different music-based events. • The media platform has its origins and roots in urban music. Most of its content can be seen on its own YouTube channel which was created on November 2, 2006 or the official SB.TV website. • Much of the content includes unprofessional footage, or 'street-shot' freestyle raps and music videos. However, even though its earlier uploaded videos contained entirely amateur footage, the channel's latest uploads contains some professional recordings. • The reasonable popularity of the channel amongst London's underground scene has led to short columns in RWD, The Observer, The Guardian, The Independent, Dazed & Confused, the Sunday Times Style magazine as well as assistant production credits from when Edwards was working as a junior runner for the BBC, and Tiger Aspect Productions as well as joining the young persons panel at The Guardian's new technology conference activate summit alongside Martha Lane Fox and others.[2] • Today, its YouTube channel has gained many millions of views and thousands of subscribers, as well as Facebook fans and Twitter followers.[3]
  • 19. Homework In pairs pick one of your favourite genres and create a presentation on the history of the genre commenting on the changes that have occurred over time. Comment on why these changes have happened and what you expect the future holds for this genre. Due: Next Friday