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Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
Some analyst references for video marketing stats
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Some analyst references for video marketing stats

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  1. Some analyst stats on video marketing5th October 2010<br />Hugh Murphy<br />Business Manager UK & Ireland, e-Channels<br />
  2. 3M CONFIDENTIAL<br />About this presentation<br />Notes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010<br />We discussed some of the trends in online video and this document shares the sources for the data<br />Readers are encouraged to familiarise themselves with the analyst services quoted on each page for further info<br />
  3. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  4. 3M CONFIDENTIAL<br />2010 eMarketer declares that “Online video goes mainstream” <br />“The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010<br />http://www.emarketer.com/Article.aspx?R=1007664<br />
  5. 3M CONFIDENTIAL<br />Use of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increase<br />Source: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)<br />
  6. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  7. 80% of UK smartphone users are now viewing video on their devices<br />3M CONFIDENTIAL<br />July 2010: 80% of UK smartphone users are viewing video on their devices<br />Source: http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe<br />
  8. 3M CONFIDENTIAL<br />Morgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devices<br />Source article: http://www.emarketer.com/Article.aspx?R=1007453<br />
  9. Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US<br />3M CONFIDENTIAL<br />
  10. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  11. 3M CONFIDENTIAL<br />Comscore: By 2008, UK internet users were watching more video than any other country (including US)<br />Comscore: U.K.  Internet Users Watched 128 Videos per Viewer in March 2008<br />27.4 million U.K. Internet users watched an average of 127.7 videos per viewer in March – the highest usage rate of any of the five comScore Video Metrix countries (which also include the U.S., Canada, France and Germany). <br />“Other notable findings from March 2008 include:<br /><ul><li>81.2 percent of the total U.K. Internet audience viewed online video.
  12. The combined U.K. online video viewing audience watched a total 172 million hours of video content.
  13. 20.5 million viewers watched nearly 1.7 billion videos on YouTube.com (47.3 videos per viewer).
  14. The average online video duration was 3 minutes.”</li></ul>Source: http://www.comscore.com/press/release.asp?press=2292<br />
  15. 3M CONFIDENTIAL<br />At the end of 2008, US online retailers were citing Video as the most important new feature to add in 2009<br />http://www.emarketer.com/Article.aspx?id=1006883<br />

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