Some analyst references for video marketing stats


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Some analyst references for video marketing stats

  1. 1. Some analyst stats on video marketing5th October 2010<br />Hugh Murphy<br />Business Manager UK & Ireland, e-Channels<br />
  2. 2. 3M CONFIDENTIAL<br />About this presentation<br />Notes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010<br />We discussed some of the trends in online video and this document shares the sources for the data<br />Readers are encouraged to familiarise themselves with the analyst services quoted on each page for further info<br />
  3. 3. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  4. 4. 3M CONFIDENTIAL<br />2010 eMarketer declares that “Online video goes mainstream” <br />“The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010<br /><br />
  5. 5. 3M CONFIDENTIAL<br />Use of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increase<br />Source: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)<br />
  6. 6. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  7. 7. 80% of UK smartphone users are now viewing video on their devices<br />3M CONFIDENTIAL<br />July 2010: 80% of UK smartphone users are viewing video on their devices<br />Source:<br />
  8. 8. 3M CONFIDENTIAL<br />Morgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devices<br />Source article:<br />
  9. 9. Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US<br />3M CONFIDENTIAL<br />
  10. 10. 3M CONFIDENTIAL<br />Online video<br />Mobile & video<br />Historic data (why we got interested)<br />
  11. 11. 3M CONFIDENTIAL<br />Comscore: By 2008, UK internet users were watching more video than any other country (including US)<br />Comscore: U.K.  Internet Users Watched 128 Videos per Viewer in March 2008<br />27.4 million U.K. Internet users watched an average of 127.7 videos per viewer in March – the highest usage rate of any of the five comScore Video Metrix countries (which also include the U.S., Canada, France and Germany). <br />“Other notable findings from March 2008 include:<br /><ul><li>81.2 percent of the total U.K. Internet audience viewed online video.
  12. 12. The combined U.K. online video viewing audience watched a total 172 million hours of video content.
  13. 13. 20.5 million viewers watched nearly 1.7 billion videos on (47.3 videos per viewer).
  14. 14. The average online video duration was 3 minutes.”</li></ul>Source:<br />
  15. 15. 3M CONFIDENTIAL<br />At the end of 2008, US online retailers were citing Video as the most important new feature to add in 2009<br /><br />