0
An Case Study
How to
• find the best bloggers for your campaign; &
• demonstrate the value of your outreach to your client
...
Mountain High is the nearest ski resort to Los Angeles in
southern California with 3 distinct resorts catering for
every t...
Awareness and brand exposure in
skiing communities;
Online traffic to Mountain High;
Sales of Mountain High ski passes.
Moun...
How to find the bloggers whose audience are really
interested in their story? and,
How to gauge whether the campaign is suc...
One Anytime Season Pass to give
away;
A coupon code to offer a reader’s
discount; &
Lots of images, statistics and
other he...
Relevancy: how relevant is the blog to the campaign objectives;
Visibility : how big an audience does the blog have; &
Eng...
Finding Influential Bloggers
A short-list of bloggers was reviewed in more detail, looking at further metrics
including pos...
Collateral for Bloggers:
Images & Logos
Collateral for Bloggers:
A Free Anytime Season Pass
The Result: Heaps of Awesome Blog Posts
And Sharing across Social Media
Facebook
Twitter Pinterest
The Outcome
One simple, automated report demonstrates the value
V9SEO generated for their client:
(Note: downloadable as a...
Business Impact Review
Mountain High could review the campaign in the context of
business KPI’s.
Were the brand awareness
...
Conclusion
Maximised ROI on a relatively small budget.
Brand enhanced and developed across a highly
relevant audience.
Enh...
Thanks to V9SEO and Mountain High for allowing us to publish
this data.
You can find Mountain High, Inkybee and V9SEO at:
w...
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Inkybee Case-study: V9SEO & Mountain High

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A case-study in blogger research and outreach. A real-life example of how an agency can deliver a winning outreach campaign for a client.

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Transcript of "Inkybee Case-study: V9SEO & Mountain High"

  1. 1. An Case Study How to • find the best bloggers for your campaign; & • demonstrate the value of your outreach to your client www.v9seo.com The Agency: www.mthigh.com The Client: Featuring
  2. 2. Mountain High is the nearest ski resort to Los Angeles in southern California with 3 distinct resorts catering for every type of skier. They needed to find a way to grow awareness of their brand and build positive sentiment around it. They recognised the growing trend that identifies BLOGGERS as being highly influential on consumer purchasing decisions. Background
  3. 3. Awareness and brand exposure in skiing communities; Online traffic to Mountain High; Sales of Mountain High ski passes. Mountain High opted to reach out to relevant bloggers with the offer of a free Season Pass for one of their readers Objectives to drive: The Objectives
  4. 4. How to find the bloggers whose audience are really interested in their story? and, How to gauge whether the campaign is successful? The Challenges
  5. 5. One Anytime Season Pass to give away; A coupon code to offer a reader’s discount; & Lots of images, statistics and other helpful content. The Approach Mountain High paired up with Denver-based agency, Volume Nine to run the campaign. They tailored an offer to the bloggers, treating them as individuals, giving them: V9SEO
  6. 6. Relevancy: how relevant is the blog to the campaign objectives; Visibility : how big an audience does the blog have; & Engagement : how engaged is that audience with the blog. Finding Influential Bloggers V9SEO used Inkybee’s suite of research tools to identify the best bloggers based on simple metrics that Inkybee provides: Inkybee stored all of the information in one place, also enabling Volume Nine to record relationship actions and notes for any of the identified bloggers.
  7. 7. Finding Influential Bloggers A short-list of bloggers was reviewed in more detail, looking at further metrics including posting activity, social media and SEO data.
  8. 8. Collateral for Bloggers: Images & Logos
  9. 9. Collateral for Bloggers: A Free Anytime Season Pass
  10. 10. The Result: Heaps of Awesome Blog Posts
  11. 11. And Sharing across Social Media Facebook Twitter Pinterest
  12. 12. The Outcome One simple, automated report demonstrates the value V9SEO generated for their client: (Note: downloadable as a white-labeled PDF)
  13. 13. Business Impact Review Mountain High could review the campaign in the context of business KPI’s. Were the brand awareness objectives met? What was the impact on sales? What other impacts occurred? Outreach Campaign Results Who were the most valuable bloggers? What worked and what didn’t work? Visibility to a highly targeted 35,000+ audience Sales increase directly from campaign Material increase in SEO ranking Business Impact More Granular
  14. 14. Conclusion Maximised ROI on a relatively small budget. Brand enhanced and developed across a highly relevant audience. Enhanced authority, trust and credibility of www.mthigh.com. Increased revenue from sales of Season Passes. Delivered a winning campaign for their client. Were able to demonstrate the value of their work. Managed the whole process efficiently and effectively in Inkybee.
  15. 15. Thanks to V9SEO and Mountain High for allowing us to publish this data. You can find Mountain High, Inkybee and V9SEO at: www.mthigh.com www.v9seo.comwww.inkybee.com
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