Selling the Dream




                  Guy Kawasaki
     CEO, Garage Technology Ventures
Selling the Dream




1       Create a cause
Selling the Dream




2       Look for agnostics, not
        atheists
Selling the Dream




3       Localize the pain
Selling the Dream




4       Let people test drive
        your cause
Selling the Dream




5       Provide a safe first step
Selling the Dream




6       Let a thousand flowers
        bloom
Selling the Dream




7       Fix for who’s buying
Selling the Dream




8       Ignore pedegrees (sic)
Selling the Dream




9       Make them feel part of
        your team
Selling the Dream




10       Remember your friends
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Selling the Dream

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From Garage Technology resource section
www.garage.com
Guy Kawasaki's Lecture Series

Published in: Technology, Design
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Transcript of "Selling the Dream"

  1. 1. Selling the Dream Guy Kawasaki CEO, Garage Technology Ventures
  2. 2. Selling the Dream 1 Create a cause
  3. 3. Selling the Dream 2 Look for agnostics, not atheists
  4. 4. Selling the Dream 3 Localize the pain
  5. 5. Selling the Dream 4 Let people test drive your cause
  6. 6. Selling the Dream 5 Provide a safe first step
  7. 7. Selling the Dream 6 Let a thousand flowers bloom
  8. 8. Selling the Dream 7 Fix for who’s buying
  9. 9. Selling the Dream 8 Ignore pedegrees (sic)
  10. 10. Selling the Dream 9 Make them feel part of your team
  11. 11. Selling the Dream 10 Remember your friends

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