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Ali Anani, PhD
Twitter
AliAnani,PhD
in Crowdauthored
Storytelling
Storytelling is
a growing
phenomena in
attracting and
engaging the
crowds
So,
is Crowsfunding
An emerging
trend isn’t only
crodauthoring,
but also that the
authors buys
what they wrote!
A living experience
tells the story
Mohammed
Assaf is the
Arab Idol
singer for
2013
During the
competition on of
the jury panel
claimed that we
have to wait for 500
years for a singer
matching Assaf
would a...
Assaf massive
popularity drew
attention as he was
selected to sing in
the World Cup
Congress 2014
The great occasion
prompted Assaf and his
team to launch a new idea:
Fans and followers have
been sending in their
ideas f...
Palestinian Singer
Mohammed Assaf &
Grammy-Winning Producer
Rodney Jerkins create
song for World Cup by
crowd-sourcing con...
The event, hosted by
Platinum records,
was being live
streamed to fans all
over the world
The event, hosted by
Platinum re...
Within 24 hours the song
was completed.
The crowds followed the
event alive as they felt they
owned the song because of
th...
All proceeds from the song
will go to the United Nations
Relief and Works Agency
(UNRWA) for Palestinian
refugees
A Twitter hashtag created
for the recording session,
#ASSAF360, was used by
fans to send rhymes and
lyrical suggestions ov...
At the start of the campaign.
Tweets centered around
awareness and highlighting
Assaf is the first Arab singer
to sing in t...
Most tweets were in
Arabic language
The live screening
quickly attracted
engagement and tweets
built up quickly
Tweets and Re-tweets in
English language
increased considerably
The sentiment were with
increasing intensity
All positive emotions
Grouping and re-tweets reflected increasing
involvement by the crowd
After the launch few negative
emotions appeared
Negative emotions centered
around allying against uploading
the song on youtube for fear
people would not purchase the
son...
Some liked the English part of
the song more than the Arabic
part
Some preferred Shakira’s song
The great lesson is that people
will remain sweepingly positive
towards a common cause.
Twitter serves as a great tool in writing
visual stories by monitoring emotions
before, during and after the event.
Post to
Assaf
singing in
the FIFA
World
Congress
Post to
Assaf
singing in
the FIFA
World
Congress
And keep it live
To watch Assaf performing click
http://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_
source=h...
Most Tweeted Words
Feeling proud, mainly among
Palestians, is significant
Most Tweeted Words
Feeling proud, mainly among
Pa...
The Social Network Structure turned very
simple and re-tweets are of high percentage.
Polarization into two main groups is...
Assaf apparently dissolved differences
as there seems no argument about his
successful show
Twitter in crowdauthored storytelling
Twitter in crowdauthored storytelling
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Twitter in crowdauthored storytelling

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The presentation describes a live story on crowdauthoring a song for the world cup. Twitter shows that it is a great tool for monitoring emotions movement and hence in writing great stories. The live experience shows also that people will work together towards great human goals.

Published in: Social Media, Business, Technology
17 Comments
57 Likes
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  • temithope007, thanks dear
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  • great
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  • Featured for the second time. How grateful I am to all of you!

    SlideShare Today @SlideShareToday
    'Twitter in crowdauthored storytelling' by @alianani15 is featured on our homepage. slidesha.re/1kRJAFe
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  • Dear Ali,

    I've just tried unsuccessfully to post my comment. It reads as follow:

    'Dear Ali, first of all, congratulations! Thank you for this very interesting report, which proves that Twitter is not only about gossips, as an old friend of mine tried making me to believe some time ago.

    Is it possible that this living experience allow us to say we're already living in a trans-humanist age and that our brain is not just what's inside our skull, as it spreads its 'tentacles' worldwide'?

    MY SlideShare is quite a mess. I don't know why, but lately and frequently I can't 'like' and post a comment. I hope I'm lucky this time'.

    Because of your 'Twitter in crowdauthored storytelling' I'm thinking to have a Twitter account...

    Congratulations again, you deserve it, my friend!

    Juão
       Reply 
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    Your message goes here
  • Professor Rod King originally commented as follows (unfortunately his comment and many more disappeared).

    Ali: Congrats on presenting the novel theme of crowdauthoring followed by an equally novel content. Congrats also on your presentation being featured on Slideshare's home page. Your work needs to be seen by more people. Twitter can be an incredibly powerful tool. Being one of Twitter's early adopters, I must admit that at first I did not see much value in using Twitter. One reason may have been that Twitter's early use was dominated by extroverts and aggressive marketers. And this was a put-off for me. Nowadays, however, novel uses are emerging. Unlike in a blog posting, I consider Twitter as a journal for quickly summarizing, documenting, and presenting my ideas. Thanks for bringing our attention to the novel use of Twitter for crowdauthoring (co-creation of content) as well as audience engagement in real-time. I'm inspired by your presentation to further search for novel ways of using Twitter. The search continues ... followed by an equally novel content. Congrats also on your presentation being featured on Slideshare's home page. Your work needs to be seen by more people. Twitter can be an incredibly powerful tool. Being one of Twitter's early adopters, I must admit that at first I did not see much value in using Twitter. One reason may have been that Twitter's early use was dominated by extroverts and aggressive marketers. And this was a put-off for me. Nowadays, however, novel uses are emerging. Unlike in a blog posting, I consider Twitter as a journal for quickly summarizing, documenting, and presenting my ideas. Thanks for bringing our attention to the novel use of Twitter for crowdauthoring (co-creation of content) as well as audience engagement in real-time. I'm inspired by your presentation to further search for novel ways of using Twitter. The search continues ...

    By: Professor Rod King
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Transcript of "Twitter in crowdauthored storytelling"

  1. 1. Ali Anani, PhD Twitter AliAnani,PhD in Crowdauthored Storytelling
  2. 2. Storytelling is a growing phenomena in attracting and engaging the crowds
  3. 3. So, is Crowsfunding
  4. 4. An emerging trend isn’t only crodauthoring, but also that the authors buys what they wrote!
  5. 5. A living experience tells the story
  6. 6. Mohammed Assaf is the Arab Idol singer for 2013
  7. 7. During the competition on of the jury panel claimed that we have to wait for 500 years for a singer matching Assaf would appear
  8. 8. Assaf massive popularity drew attention as he was selected to sing in the World Cup Congress 2014
  9. 9. The great occasion prompted Assaf and his team to launch a new idea: Fans and followers have been sending in their ideas for lyrics on Twitter using the hashtag #Assaf360. This is a form of crowdauthoring
  10. 10. Palestinian Singer Mohammed Assaf & Grammy-Winning Producer Rodney Jerkins create song for World Cup by crowd-sourcing content from fans online.
  11. 11. The event, hosted by Platinum records, was being live streamed to fans all over the world The event, hosted by Platinum records, was being live streamed to fans all over the world
  12. 12. Within 24 hours the song was completed. The crowds followed the event alive as they felt they owned the song because of their contribution.
  13. 13. All proceeds from the song will go to the United Nations Relief and Works Agency (UNRWA) for Palestinian refugees
  14. 14. A Twitter hashtag created for the recording session, #ASSAF360, was used by fans to send rhymes and lyrical suggestions over the course of two weeks.
  15. 15. At the start of the campaign. Tweets centered around awareness and highlighting Assaf is the first Arab singer to sing in the World Cup Tournament
  16. 16. Most tweets were in Arabic language
  17. 17. The live screening quickly attracted engagement and tweets built up quickly
  18. 18. Tweets and Re-tweets in English language increased considerably
  19. 19. The sentiment were with increasing intensity
  20. 20. All positive emotions
  21. 21. Grouping and re-tweets reflected increasing involvement by the crowd
  22. 22. After the launch few negative emotions appeared
  23. 23. Negative emotions centered around allying against uploading the song on youtube for fear people would not purchase the song from official websites and refugees would be deprived of the revenue of selling the song Top Domains in Tweet in G5 (Group 5): anghami.com apple.com mbc.net goo.gl onmbc.net bit.ly youtube.com
  24. 24. Some liked the English part of the song more than the Arabic part Some preferred Shakira’s song
  25. 25. The great lesson is that people will remain sweepingly positive towards a common cause.
  26. 26. Twitter serves as a great tool in writing visual stories by monitoring emotions before, during and after the event.
  27. 27. Post to Assaf singing in the FIFA World Congress Post to Assaf singing in the FIFA World Congress
  28. 28. And keep it live To watch Assaf performing click http://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_ source=hootsuite&utm_medium=web&utm_term=isyounes&utm_ content=&utm_campaign=smu#WorldCup
  29. 29. Most Tweeted Words Feeling proud, mainly among Palestians, is significant Most Tweeted Words Feeling proud, mainly among Palestians, is significant mohammad singing assaf singing fifa congress ceremony making proud palestinians rt
  30. 30. The Social Network Structure turned very simple and re-tweets are of high percentage. Polarization into two main groups is evident
  31. 31. Assaf apparently dissolved differences as there seems no argument about his successful show
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