Strategic applications of twitter

Ali AnaniStrategic Applications of Twitter

Strategy ”Strategy has many definitions;For me strategy is knowing your currentposition and why to decide where to go.

Strategy Social sites such as Twitter provides as animportant tool in defining your current position

Knowing Your Current Position with

Extracting words from millions of T witter*messages revealed the happiness state of theUSA. What is more mesmerizing is that to seethe nations mood vary in near-real time *Twitter mood maps reveal emotional states of America, by Celeste Biever

Don’t Publishon ThursdayNights

The emotionalwords containedin hundreds ofmillions ofmessages postedto the T wittermay hold theanswer .

That’s what Computer scientist Alan Mislove & histeam calls it at Northeastern University in Boston

They have found that these "tweets"suggest that the west coast is happier than the east coast, and across the country happiness peaks each Sunday Morning, with a trough on Thursday Evenings.

You Could Also KnowYour Current Position with Twitter

Happiness is proportionally linked to productivity.

Happiness is proportionally linked to productivity. So, if the happiness score is low we know where we stand and to what happiness scale we should aim for .

offers many tools

That can check yourHAPPINESS SCORE

Its metrics include(a) Influence score, which is basically your popularity score on T witter(b) signal-to-noise ratio(c) one’s tendency to ‘retweet’(d) velocity the rate one’s updates on T witter andclout based on how many times one is cited intweets.

My Results- I knew where I stand. I wanted to improvemy engagement in T witter I put SMARTER goals. Here .is be progress. I plan to increase my influence to 30 inthree months

TWIST offers trends of keywords or product name, basedwhat Twitter users are tweeting about

is useful to reveal tweeting behavior of any T witterusers. It consolidates and collates Twitter activity dataand present them in colorful graphs.

(Here s Mine)

(This Is My Tweet Density During the Week)

(This Is My Tweet Cloud)( Slideshare Is My Prime Activity )

Twitter Friends This tool focuses on conversation and information aspects of Twitter users’ behaviors

Twitter Friends ( I am Engaged with E-WOT Where Does E-WOT Stand )

Twitter Friends( I am Engaged with @Appitive Where Does Appitive Stand )

Twitter Friends ( @Appitive engagement profile)

Twitter Friends (I am engage with @Appitive | How do I compare)

Twitter Friends(I am engage with @Abhishekshah | How do I compare)

and remember @Ali Ananito follow

ConclusionThe setting of SMART and SMARTER goals requiresknowing where we stand (our current position) first. Twitter provides an excellent venue for doing that.

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Strategic applications of twitter

by Ali Anani

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