Rise and fall of sentiments

2,225 views
2,174 views

Published on

Twitter and its tools serve greatly in measuring sentiments. This presentation exemplifies this with analysis of the recent Egyptian presidential elections

9 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total views
2,225
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
9
Likes
1
Embeds 0
No embeds

No notes for slide

Rise and fall of sentiments

  1. 1. Rise and Fall of SentimentsAli Anani
  2. 2. Twitter and itstools servegreatly inmeasuringsentiments. Thispresentationexemplifies thiswith analysis ofthe recentEgyptianpresidentialelectionsTags:Twitter, sentiment
  3. 3. The recent presidentialelections in Egypt has gatheredinterest globally
  4. 4. Sentimentschanged before and after theelections. Some hearts broke;others sang with joy
  5. 5. The delay in announcing theelections resultscreated swinging anticipations
  6. 6. Emotions spuractions. UsingTwitter is oneway of ventingout emotions
  7. 7. Use of NodeXL softwarerevealed the prevailing sentiments about midday on June 25th2012 and one day laterSocial Media Research Foundation
  8. 8. 200 Tweets on Results of Egyptian Election after the Announcement of the Results (June 25th)
  9. 9. 200 Tweets on Results of Egyptian Election after theAnnouncement of the Results (June 26 th)
  10. 10. 200 Tweets on Results of EgyptianElection after the Announcement of the Results usa ikhwan elections youm7 Top Hashtags on 40933 June25th Almost Indifferent scaf from the Day tahrir Before morsi egyptegyelections 0 50 100 150 200 250
  11. 11. 200 Tweets on Results of EgyptianElection after the Announcement of the Results usa ikhwan elections youm7 Top Hashtags on 40933 June26th scaf tahrir morsi egyptegyelections 0 50 100 150 200 250
  12. 12. The TweetLevel morsi morsy newsegyelections Following announcementSeries1 youm7 of results 40933 tahrir scaf elections egypt 0 20 40 60 80 100 120 140 160 180 200
  13. 13. Lots of Activity that Reflects the Emotions Initiating hem FromOver three hoursstarting Middayon June 26th the sentiments changed positively
  14. 14. Lots of Activity that Reflects the Emotions Initiating hem http://www.sentiment140.com/ FromOver three hours startingMidday on June 26th the sentiments changed positively
  15. 15. The Tone as Measured by TweetTone http://www.tweettone.com/ From
  16. 16. The Tweet Levelhttp://tweetlevel.edelman.com/
  17. 17. http://archivist.visitmix.com/
  18. 18. I added these slides on June 27thThe sentiments are either positive and mostly neutral. Negative feelings are disappearing
  19. 19. Using twitrratr
  20. 20. Using SocialMention
  21. 21. On June 28th the Tweets shows neutral opinions, whereas sentiments from all newssources are almost divided between negative and positive
  22. 22. Twitter sentiment on"egyelections": from Twitter onlyhttp://www.opinioncrawl.com/sentimentfront.aspx?
  23. 23. Current Web sentiment on"egyelections": from the newshttp://www.opinioncrawl.com/sentimentfront.aspx?
  24. 24. Falling Interest
  25. 25. Emotions of the crowds are volatile and change fastEmotional acts and speeches may change actions considerably. This is an evident lesson for businesses and the role of emotional marketing and selling

×