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Leveraged emotional marketing

by Managing Partner at Phenomena Communications on Mar 06, 2013

  • 1,631 views

Motivate emotions to motivate actions. The way to invoke self-induced call-to-action.

Motivate emotions to motivate actions. The way to invoke self-induced call-to-action.

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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @juaomaya
    Amazing! Yes, as I mentioned in the presentation, we need to capture as many senses as possible to win customers. Thank Juao for being such a great contributor of support.
    1 year ago
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  • juaomaya Juão Maya , Retired at home Dear Ali, I just read online this headline on a Brazilian newspaper that claims for itself the title 'the best newspaper in the country': 'NEW CAR SMELL IS DEVELOPED BY A TEAM OF SPECIALISTS'. As you see, nothing I had not already learned here a month ago!... 1 year ago
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  • ah_livia ah_livia Bas de Baar, your artistic talent is cool! I like it a lot :) Ali Anani, pairing Bas de Baar’s portrait of youself with this presentation did a great job in leveraging an emotional reaction in me, the viewer. (It conveyed a sense of DOCTOR Ali Anani as a teacher who didn’t mind some imperfections and appreciated some simplicity.) My favorite part of this presentation was slide 26. That comparison was interactive because I had a chance to engage mentally with your work. Good job, keep the thoughtful presentations coming! 1 year ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @xiby
    Thanks Gorg for your lovely comment. Thanks for making me feel stronger in line with what you wrote 'learn and find by experience that a quiet conscience makes one strong'.
    1 year ago
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  • xiby Gorg Sciberras Wouldn't it be nice if all followers commented on member's show. It shows a sign of friendship and appreciation. , PENSIONER at My own sweet home Ann Frank once wrote.........then, without realizing it, you try to improve yourself at the start of each new day; of course, you achieve quite a lot in the course of time. Anyone can do this, it costs nothing and is certainly very helpful. Whoever doesn’t know it must learn and find by experience that a quiet conscience makes one strong. – 1 year ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @Beerli
    Cathy, thanks for the clarification. So, the painting helped. Painting does not affect the performance of the car; it does affect our emotions. You highlight a great point that car manufacturers should notice. All cars are painted in one color. How about pushing up the beauty of paintings? Thanks for your illumination, Cathy.
    1 year ago
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  • Beerli Cathy Woods, Educator at Secondary School @hudali15 I bought the car I wanted - and the last 3 because I went looking on the Net for the best car in the price range and with the best features, safety ratings and for me engine size. I find the car and then go and get it. There is nothing they can tell me about he car because it has been an intellectual exercise . My last car (the one I just traded in) my brother in law fell in love with as soon as he saw it and drove it. I thought it was really hard to adapt to and it took me over a year to see the cleverness of this car. Then - I , too, thought it was a brilliant car. I have always believed living things are more important than objects. I react to living things but I can see beautiful paintings and react to them- like when I finally saw the real painting of Gustav Klimt.It was a painting I have always loved and to see the real thing was very moving.. 1 year ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @juaomaya
    Thanks, Juao for your good feelings. Please read Cathy's comment as it is relevant to yours.
    1 year ago
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  • juaomaya Juão Maya , Retired at home Dear Ali, congratulations on Bas' drawing gift. You deserve it. He selected wisely one of your best quotes 1 year ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications @Beerli
    Cathy, great thought. I have a question for you. The fact that you decided to buy a car so quickly means something prompted you to decide so. Was it rational? I doubt it because you decided so soon. Was it an emotional trigger? May be the shape of the car, its color or something else? I wish to get the answer.
    Of course you are right on your second thoughts. The more we own a car, the more is our feelings of belonging and owning. We do not then drive cars only, but also memories of the journeys we made with the car. We create the third bondage the more we drive.
    Thanks Cathy for your experienced comment.
    1 year ago
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