Juicy titles do not lose readers

by Ali Anani on Jan 15, 2011

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The influence of titles in increasing the number of views of presentations is discussed. Initial finding show that influential titles bring more views

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The influence of titles in increasing the number of views of presentations is discussed. Initial finding show that influential titles bring more views

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Juicy titles do not lose readers — Presentation Transcript

Juicy titles do not lose readers
Ali Anani, PhD

Juicy Titles to Win Hearts
Which of the following
titles are
heart-winners?

Titles are Attractants
Emotional titles do not lose readers
Moving titles do not lose readers
Emotional titles are inviting
Catch readers with catchy titles

Titles are Attractants- 2
Magnetic titles to attract readers
Magnetic titles to attract readers' hearts
Juicy titles to win hearts
heartfelt titles to win hearts

Titles are Attractants- 3
Losing titles to win hearts
Pulling titles to push readership poverty
Soft titles for hard hearts
Thawing titles freezing readers' eyes

Titles are Attractants- 4
Emotional titles do not lose readers
Juicy titles do not lose readers
Juicy titles to win hearts

Which Title Captured Your Attention?
Some of the titles carried different themes
Opposite themes- soft and hard, pull and push, lose-win and so on
A combination of subtle word differences such as catch-catchy were tested

Titles Evaluation
One way of testing the impacts of these titles was to seek the average evaluation of panelists.
A second way was to use the fantastic website “The Free Headline Analyzer”, which evaluates headlines for their motivational values.

Titles Evaluation- 2
The agreement between the panelists’ opinions and the Headline Analyzer was startling.
The average score of the panelists is given in the next slide

Titles Evaluation- 3
The agreement between the panelists’ opinions and the Headline Analyzer was startling.
The average score of the panelists on a selected sample is shown on the next slide

The Winning Title

Juicy Titles Do Not Lose Readers
The panelists gave this title the highest score
In conformity, The Headline Analyzer gave it the rare score of 100!!
I decided then this presentation to have this title

A Step Forward
How about the titles I published on slideshare
Is there a relationship between views, number of comments, downloads and the latter two percentages with the score of the title?
To increase the sample I added the four presentation published by SheereenIzzat on slideshare

Summary of the Published Presentations

Use of NeuroXLClusterizerSoftware for Classification
In line with my previous presentations, NeuroXLClusterizer was used for classification of the excel sheet.

Classification into Two Clusters
The cluster weights are as is shown in the figure to the right

Classification into Two Clusters- 2
The clusters grouping are

Classification into Two Clusters- 3
The presentations with higher score attracted more views

Classification into Two Clusters- 5
In contrast, ratios of downloads and comments are not positively correlated with the score of the title

Three Clusters Behave Similarly

Other Factors
Titles may bring more views
The content of the presentation, date of publication, reason for interest in the subject presentation are among other factors that influence downloading and commenting

Conclusion
The title of this presentation scored exceptionally high. It shall be interesting to see how many views it attracts

Ali Anani , General Manager at Phenomena Communications As much as the rain of today in Jordan is welcome, so is your comment, Christa. I am flattered and do not know what to say. I am surprised that even though few commenters said this show is my best; yet it drew the least number of views among my presentations.
Coming back to the creativity group I still believe that your creative comments qualify you to form this group. I promise to help you to the maximum degree possible. Best regards to the creative Christa 1 year ago

Are you sure you want to Yes No

Christa Gabanyi at Maharishi Invincibility Center of Munich at Christa Gabanyi at Maharishi Invincibility Center of Munich a juicy, catchy, thawing PP freezing the attention of a management novice all the way .... this is your best, Ali.
I am still thinking of your idea of creating a group 'Creative ideas of Nature'; it is tempting but also challenging - and time is so little for extra projects - because Mother Nature deserves to be treated on the top level of creativity.
Well, we'll see .... greetings, it is snowing again, winter has not yet said Goodbye 1 year ago

Ali Anani , General Manager at Phenomena Communications Bernard, I do not know how to express my great appreciation of your efforts. Many thanks 1 year ago

Bernard Hardy and Hardy's Corner , Retired at * Your slideshow is also referenced on the BLOG(in more of group ) of 'Hardy's Corner' .
http://hardys-corner.blogspot.com/2011/01/juicy-titles-do-not-lose-readers.htmlThank you in advance for your visit.. Warm greetings from France. Have a wonderful day ! Bernard 1 year ago

Ali Anani , General Manager at Phenomena Communications Bernard, your comments are the steam that keep me powered. Thank you so much 1 year ago

Bernard Hardy and Hardy's Corner , Retired at * I really appreciate your two last insightful ... presentations, who provide great support in our thinking ... Your creative presentations are so rich in their content! A true inspiration !!! Thank you Ali 1 year ago

Ali Anani , General Manager at Phenomena Communications Hello Mr. Dmitriy,

Your comment brings up an important dimension: that is estimating intangibles. You are spot on that time has come where plausible estimation of otherwise immeasurable has become a reality. We have the tools to do that just as Clusterizer helped me. What we need is probing minds that generate creative ideas to put these tools to the maximum use.
Again, thanks for your kind comment. 1 year ago

Dmitriy Khaykis , Manager at NeuroXL Hello Dr. Anani,
As always, you have succeeded at measuring not measurable at first glance things. It seems that the time when we can estimate almost everything has come. It is Interesting to look at such intangible things as viewer’s perception of “catchy tittles” from scientific point of view.

Every person involved in writing process, doesn’t matter, whether he or she is an amateur blogger or professional journalist, with help of ideas you provided, can bring more attention to really valuable content written for public. Of course it won’t save poor content from being “abandoned” by a reader; great content will always rule.

Thanks again for giving us more and more helpful things to think about. 1 year ago

Ali Anani , General Manager at Phenomena Communications Bas, I thank you for your comment. My presentation is in agreement with your comment. The title is the 'emotional package' of what is inside. I bit if we offer people two boxes: one emotionally wrapped with the other one clumsily wrapped then most people will choose the fancy package. Hopefully, the content of the box would match the expectations generated by the package. 1 year ago

Bas de Baar , Project Shrink at The Web This is an incredible interesting concept! Some title formats are known to attract a lot of readers like '100 Ways to do xyz'. But I also prefer the more emotional or cryptic ones. It might not attract the maximum amount of visitors, but at least the most curious ones. Fantastic! 1 year ago

Juicy titles do not lose readers

by Ali Anani on Jan 15, 2011

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Juicy titles do not lose readers — Presentation Transcript