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Ads dispersal

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This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways

This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways

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http://storify.com 207
http://appitive.com 93
http://paper.li 26
http://hardys-corner.blogspot.fr 14
http://hardys-corner.blogspot.com 12
http://yapym.weebly.com 5
http://www.weebly.com 3
http://hardys-corner.blogspot.ca 2
http://a0.twimg.com 1
http://feeds.feedburner.com 1
http://translate.googleusercontent.com 1
http://www.blogger.com 1

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  • hudali15 Ali Anani, Managing Partner at Phenomena Communications @Gaurav_M Thanks, Gaurave. Truly, an icon may reveal more than words 1 year ago
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  • Gaurav_M Gaurav M, UX developer at anonymous :- ) 1 year ago
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  • Bern7 Bernard Hardy & Hardy's Corner, Retired at * Shared Ali ! Thank you :-)))

    referenced here : http://hardys-corner.blogspot.com/2012/02/ali-anani-ads-dispersal-par-ali-anani.html + twitter and google+     1 year ago
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  • hudali15 Ali Anani, Managing Partner at Phenomena Communications Cher Bernard, de lire vos commentaires à nouveau est une grande contribution en soi. Je suis si heureux de vous revoir et à enrichir nos commentaires et esprit de partage. Je ne trouve pas les mots pour exprimer ma gratitude à vous. C'est un grand Xmas parce qu'elle coïncide avec vous accueillir de nouveau. Bernard, tu es et sera toujours un grand ami.

    Dear Bernard,
    It is great to read your comments again and know you are the same great man. Best regards to a best friend     1 year ago
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  • Bern7 Bernard Hardy & Hardy's Corner, Retired at * After my absence my friend , I note with pleasure that your work always meets a great success! And it is well deserved. I like coming on your space by my recharge by your messages enlightening. Best Regards. Bernard :-)) 1 year ago
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  • hudali15 Ali Anani, Managing Partner at Phenomena Communications Bas, your comment is No. 54 and yet you came up with a very witty comment such as the term quick travel and the idea of highlighting the importance of attractive headlines. I also liked the two links. They are superb. Thanks, Bas, for the value-added of your comment 1 year ago
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  • projectshrink Bas de Baar, Story Wrangler at 12Twelve12 This is a fantastic presentation, Ali. This reminds me of a lesson from my two favorite bloggers. They combine the elements of quick travel: headlines that promise tips to a problem, 10 ways to... (lists). It is proven that headlines like that attract a lot of traffic. They structure there posts most of the time as lists. That is an easy to follow structure. BUT the stories they tell within those lists are essays about their own lifes and experiences. These are elements that people draw in a post and keep them coming for more.

    http://www.jamesaltucher.com and
    http://blog.penelopetrunk.com/

    This fits perfectly in your awesome analogy. Hmmm. I think I need to follow more of your advice :) Ha!     1 year ago
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  • hudali15 Ali Anani, Managing Partner at Phenomena Communications Sushant,
    Great! You come up with a specific application by making the ad burst out in the right time for the right target. I fully agree with this extended application.     1 year ago
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  • sbahadur86 Sushant Bahadur, Course Instructor at IMS This presentation is another example of drawing analogies to make a concept simple to understand - a super-effective technique.
    A perspective that I would like to add is for the Luxury Brands (on the rare occassions that they do mass media) - these ads are to be dispersed the way balsam seeds are dispersed - through a pod which blasts. Now, since wind and air are not used, the dispersal is not too far from the source. Hence, a luxury brand should position its pod(ad) in the correct circles (high-end magazines, premium channels etc.) and disperse the ad widely, but within that circle - to ensure the exclusivity of target audience is maintained.     1 year ago
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  • hudali15 Ali Anani, Managing Partner at Phenomena Communications Thanks, Simon. Your opinion weighs a lot for me 1 year ago
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