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Ads dispersal

by Ali Anani on Nov 24, 2011

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This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways

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This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways

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Ads dispersal — Presentation Transcript

Ads Dispersal Ali Anani Phenomena Communications

Dispersal MetaphorDispersal may remind you of fruits andseeds dispersal

Plants Have a Goal Plants need to disperse their seeds to flourish

Emulation of PlantsCan we disperse ads theway plants disperse their seeds?

Plants Need a Structure to Serve their Goals The three-layered structure of seeds suggests to have a three- layered ads structure

Plants Disperse Using Different Hook Mechanisms By sticking the seeds to passing animals. The animals move away and in the process carry the seeds to different locations

Plants Have Hidden Agenda For example, the cashew has a sweet and juicy stem but a toxic seed, so monkeys eat the fleshy stem and discard the seed

Wind Carrying Seeds Light seeds or seeds with parachute like structure travel long distances to travel and flourish

Water Carrying Seeds Plants use water as well as a channel to disperse its seeds long distances away

Water Carrying Seeds-2Plants such as Pond Irisgrow in or nearfreshwater. The seed podsbreak open when theyripen. Those which fallinto the water float away.

Water Carrying Seeds-3Plants such as Pond Irisgrow in or nearfreshwater. The seed podsbreak open when theyripen. Those which fallinto the water float away.

Water Carrying Seeds-4Seeds have adaptedstructures to float onwater such as having afoamy structure, coatingthat keeps the seedsafloat and having lightfibrous structures

Seeds Explosion Fruits like balsam burst with a sudden jerk and disperse the seeds by an explosive mechanism

Wind Carrying Seeds-2 Some seeds spin like helicopters as theyfall from the tree, providing a longer time for dispersal by wind

Dispersing Ads Seeds Ads must have a goal to achieve. The structure of the ad and its channel of distribution determines the content of the ad

Hooks of Ads Readers have limited times. Therefore, successful ads will have to have excellent hooks to be noticed.

Hooks of Ads- 2 Curiosity hooks will keep eyes close to the ad

Hooks of Ads- 2 Interesting colors hooks will keep eyes close to the ad

Hooks of Ads- 3 Eye-catching hooks will keep eyes close to the ad

Hooks of Ads- 4 Use catching-expressions hook

Inverted Mouths and Funnels The best source of customers is customers Hook the readers of your ad so that you may get distribution through word of mouth and the inverted funnel

The New MediaIf you wish the wind to blow awaythe seeds of your ad, then make it light. Heavy ads with many megabytes will not have the proper structure for such media

Use Technology to Explode Your Ad You may make your ad explode to disperse its seed like popcorn erupts at high altitudes. This works as a hook and for ad distribution Images are better at hooking people than a well-written headline because images are easier to store and recall

The New Ad Channels Allow for Producing Foamed Images Like Foamed Seeds Sony Filming Foam in Miami

Social Media Social media is the new media for distributing ads through influencers and bridging agents. It is the wind that blows your seeds of ads if they have the proper structure

Chains Are No More Chains Twitter, Facebook, LinkedI n and many other winds are only a click away. These are the e-words-of- mouth.

Conclusion Seeds are your traffic lights to creative ads

Bernard Hardy and Hardy's Corner , Retired at * Shared Ali ! Thank you :-)))

referenced here : http://hardys-corner.blogspot.com/2012/02/ali-anani-ads-dispersal-par-ali-anani.html + twitter and google+ 3 months ago

Are you sure you want to Yes No

Ali Anani , General Manager at Phenomena Communications Cher Bernard, de lire vos commentaires à nouveau est une grande contribution en soi. Je suis si heureux de vous revoir et à enrichir nos commentaires et esprit de partage. Je ne trouve pas les mots pour exprimer ma gratitude à vous. C'est un grand Xmas parce qu'elle coïncide avec vous accueillir de nouveau. Bernard, tu es et sera toujours un grand ami.

Dear Bernard,
It is great to read your comments again and know you are the same great man. Best regards to a best friend 5 months ago

Bernard Hardy and Hardy's Corner , Retired at * After my absence my friend , I note with pleasure that your work always meets a great success! And it is well deserved. I like coming on your space by my recharge by your messages enlightening. Best Regards. Bernard :-)) 5 months ago

Ali Anani , General Manager at Phenomena Communications Bas, your comment is No. 54 and yet you came up with a very witty comment such as the term quick travel and the idea of highlighting the importance of attractive headlines. I also liked the two links. They are superb. Thanks, Bas, for the value-added of your comment 6 months ago

Bas de Baar , Project Shrink at The Web This is a fantastic presentation, Ali. This reminds me of a lesson from my two favorite bloggers. They combine the elements of quick travel: headlines that promise tips to a problem, 10 ways to... (lists). It is proven that headlines like that attract a lot of traffic. They structure there posts most of the time as lists. That is an easy to follow structure. BUT the stories they tell within those lists are essays about their own lifes and experiences. These are elements that people draw in a post and keep them coming for more.

http://www.jamesaltucher.com and
http://blog.penelopetrunk.com/

This fits perfectly in your awesome analogy. Hmmm. I think I need to follow more of your advice :) Ha! 6 months ago

Ali Anani , General Manager at Phenomena Communications Sushant,
Great! You come up with a specific application by making the ad burst out in the right time for the right target. I fully agree with this extended application. 6 months ago

Sushant Bahadur , Course Instructor at IMS This presentation is another example of drawing analogies to make a concept simple to understand - a super-effective technique.
A perspective that I would like to add is for the Luxury Brands (on the rare occassions that they do mass media) - these ads are to be dispersed the way balsam seeds are dispersed - through a pod which blasts. Now, since wind and air are not used, the dispersal is not too far from the source. Hence, a luxury brand should position its pod(ad) in the correct circles (high-end magazines, premium channels etc.) and disperse the ad widely, but within that circle - to ensure the exclusivity of target audience is maintained. 6 months ago

Ali Anani , General Manager at Phenomena Communications Thanks, Simon. Your opinion weighs a lot for me 6 months ago

Simon Misiewicz , Programme / Change Director at Optimise-GB Very nice presentation. I like the approach. 6 months ago

Ali Anani , General Manager at Phenomena Communications Trinity Blu,
This is a brilliant comment as it extends the application to SS presentations and the need to send them all over the globe. As you rightly said, this requires presentations to be light. Heavy presentations remind me of sugar-coated bitter seeds. They travel to short distances only as they are chewed by animals, which leave the sour seeds behind. These seeds travel over short distances only
Sometimes presentations travel with the wrong wind and by the wrong channel. Ask pirates of presentations as they know better.

Thanks again dear friend for a superb comment 6 months ago

Ads dispersal

by Ali Anani on Nov 24, 2011

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Ads dispersal — Presentation Transcript