0
Ali Anani, PhD
ou own an
idea that is housed
in your m for
ind
long tim
es
You are in peace
with this idea
Then…
Somebody walks in
with a conflicting idea
What would happen?
Rejection
Cats sounds a
good metaphor

ats
Will the two cats adapt
their opinion, revise their
beliefs, or change their
behavior as a result of
social interactions w...
Will the
opinions of the
two interacting
cats converge
or split over
repeated
interactions?
And so, Will the
two interacting
ideas in my head
come to peace with
each other or will
they have a battle
in my head?
Bringing the two
cats together is
a recipe for
conflict
The intensity
of fight
shall depend
on
The intensity of fight shall depend on

The age difference
between the two
cats, their persona
and if they are of
the same...
or exam
ple, if
you bring two
fem cats they
ale
shall pair up better
than tw m
o ales
because m
ales
have instinct to
figh...
ats and
m
otions
The intensity of
fighting shall
depend on the
emotional status
of the cats.
ats which
are stressed tend to
be m aggressive
ore
Imagine ideas
are like cats
in your head
If a person is stressed with an
idea and is not sure about it,
bringing a new idea in his/her
head shall cause a fight
bet...
Persuasion in
this case will
be difficult
Plantation of
ideas in a
stormy head
is not a
good
exercise
Persuading troubled
and very hesitant
minds is futile
Bringing ideas from
two different
cultures shall lead
to their hissing and
growling in my head
Bringing ideas
together abruptly
shall only lead to
anxiety and
confusion
So, what
to do?
So, what to do?

What can we learn

from

cats?
By:
preparation,
separation and
familiarization
Keep the two cats in
separate rooms; mingle
both cats' scents on a
washcloth (by rubbing
the cloth on their
fur) and place...
So, don’t mix ideas
right away. Keep
them separate. Look
for the “joint
scent” between them
and share it among
parties
How about having a
picture of the two
cats together?
Share the photo so
that both cats may
see it
Cats move their
attention to toys.
So, giving two cats
a toy might distract
their direct angry
attention to each
other

To...
Create a joint
enemy. Bring a
third cat for a
short time. The
two cats have now
a shared interest
This way the resistance of
the two cats to accepting
each other decreases
Two
conflicting
ideas- then
find a shared
enemy for both
and the
benefits of
acceptance
emerge
Find a common thread
between your idea and the
other side’s idea.
A third idea that appeals
to both parties to
establish c...
Never assume.
Watch for trouble
signals
Upon encounter,
one cat or both
might give
signals of
discomfort such
as flattening
its tail or
spitting
Avoidance
strategy works
best. Separate
the two cats for
a while.
Keep repeating
this “encounter”
till signals of
refusal ...
If you wish to
persuade somebody
with your idea
remember your are
adding a cat
(idea) to his
head.
The struggle of
cats st...
Gradual acceptance
Keep away your idea
from the other
person. Keep
repeating that till
signs of refusals
disappear.
Living with a new person
or a new idea is similar
in that both need to
accept the unfamiliar
object to become
familiar. So...
If your customer
wants a blue suit
then turn the blue
light.
If he wants it green
then turn on the
green light
The journey from

Reject

Persuade

May benefit from the
way cats move from
rejection to accepting
each other

Accept
Great Addition from
Jeff Washburn
The picture follows. Enjoy
A new persuasion metaohor
A new persuasion metaohor
A new persuasion metaohor
A new persuasion metaohor
A new persuasion metaohor
A new persuasion metaohor
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A new persuasion metaohor

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The journey from reject to persuade and ending in accept may benefit from the way cats move from rejection to accepting each other

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  • @RodKing Dear Rod- WOW! I could continue repeating it. What a lovely and sound comment! I just want to copy and paste from your comment this part to reflect to the readers how valuable your comment is 'To me, the 'cat' symbolizes any object: ideas; products; individuals; teams; organizations; nations. Whenever two disparate 'cats' are brought together, there is usually conflict. This may be the status quo of living objects in nature'.
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  • @JeffWashburnPE Jeff- I am thankful for your providing me with the expressive photo. I expanded and re-uploaded the presentation (Last four slides).
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  • @hudali15: Ali, You continue to present great and useful ideas especially using metaphors. In my book, this presentation ranks as your greatest in terms of the depth and usefulness of the ideas that you present. The presentation may be not very fancy. But the ideas go where few men have gone before: providing a rich and entertaining source of strategies for resolving conflicts in every sphere of life. To me, the 'cat' symbolizes any object: ideas; products; individuals; teams; organizations; nations. Whenever two disparate 'cats' are brought together, there is usually conflict. This may be the status quo of living objects in nature. Like in living systems, ideas compete and fight for survival. The maxim of 'Survival of the fittest' also applies to ideas, er, I mean 'cats.' In fact, I am reminded that when 'cats' are brought together, they may go through the four processes of team development: forming, storming, norming, and performing. It's interesting that our ideas (thesis and anti-thesis) also go through these four stages; this is where persuasion comes in so that the process of acceptance may be accelerated. Persuasion or buy-in is naturally slow. And for an 'impatient' person like me, it has taken me years to realize that innovative or disruptive ideas behave like strange cats: It takes time for new cats to finally settle. Old ideas or cats simply won't give way to new ideas or cats. Your model of 'Reject. Persuade. Accept' is a good reminder that innovative or disruptive ideas function like organisms or living things and we must be prepared for initial rejection after which we should continuously persuade with the goal of providing shared value and finally obtaining acceptance. Luckily for us you provide ways of facilitating persuasion. I couldn't ask for more. Once again, thanks for generously sharing your ideas and wisdom. In my house, your 'cats' are always welcome. Not having much more to say, I shall just 'purrs' ... Have a great day.
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  • @JeffWashburnPE Jeff- that is a very smart idea. It conveys the essence of the presentation. The process by which two animals turn their enmity into friendship is amazing. How they do that and what we learn from monitoring and interfering in this process provide us with ideas how to make two unfriendly ideas friendly. Jeff- if you may send this photo to me I shall then add it to the presentation with these comments with due credit to you. The photo shall enrich the presentation greatly.
    anani.ali1@gmail.com
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  • The link apparently did not work, but it is a picture of two bulls fighting. The typical human response is to try to stop the fight. I titled the picture:Two Bulls Getting to Know One Another. Because that is what they did. A few hours later, they were laying peacefully together in the pen.

    I've used this approach, and it works well with people.
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Transcript of "A new persuasion metaohor"

  1. 1. Ali Anani, PhD
  2. 2. ou own an idea that is housed in your m for ind long tim es
  3. 3. You are in peace with this idea
  4. 4. Then… Somebody walks in with a conflicting idea
  5. 5. What would happen?
  6. 6. Rejection
  7. 7. Cats sounds a good metaphor ats
  8. 8. Will the two cats adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with each other?
  9. 9. Will the opinions of the two interacting cats converge or split over repeated interactions?
  10. 10. And so, Will the two interacting ideas in my head come to peace with each other or will they have a battle in my head?
  11. 11. Bringing the two cats together is a recipe for conflict
  12. 12. The intensity of fight shall depend on
  13. 13. The intensity of fight shall depend on The age difference between the two cats, their persona and if they are of the same sex or not
  14. 14. or exam ple, if you bring two fem cats they ale shall pair up better than tw m o ales because m ales have instinct to fight
  15. 15. ats and m otions The intensity of fighting shall depend on the emotional status of the cats.
  16. 16. ats which are stressed tend to be m aggressive ore
  17. 17. Imagine ideas are like cats in your head
  18. 18. If a person is stressed with an idea and is not sure about it, bringing a new idea in his/her head shall cause a fight between the two ideas
  19. 19. Persuasion in this case will be difficult
  20. 20. Plantation of ideas in a stormy head is not a good exercise
  21. 21. Persuading troubled and very hesitant minds is futile
  22. 22. Bringing ideas from two different cultures shall lead to their hissing and growling in my head
  23. 23. Bringing ideas together abruptly shall only lead to anxiety and confusion
  24. 24. So, what to do?
  25. 25. So, what to do? What can we learn from cats?
  26. 26. By: preparation, separation and familiarization
  27. 27. Keep the two cats in separate rooms; mingle both cats' scents on a washcloth (by rubbing the cloth on their fur) and place the washcloth next to their feeding areas. Observe their initial encounters to help the relationship advance smoothly
  28. 28. So, don’t mix ideas right away. Keep them separate. Look for the “joint scent” between them and share it among parties
  29. 29. How about having a picture of the two cats together? Share the photo so that both cats may see it
  30. 30. Cats move their attention to toys. So, giving two cats a toy might distract their direct angry attention to each other Toy at a t
  31. 31. Create a joint enemy. Bring a third cat for a short time. The two cats have now a shared interest
  32. 32. This way the resistance of the two cats to accepting each other decreases
  33. 33. Two conflicting ideas- then find a shared enemy for both and the benefits of acceptance emerge
  34. 34. Find a common thread between your idea and the other side’s idea. A third idea that appeals to both parties to establish common understandings.
  35. 35. Never assume. Watch for trouble signals
  36. 36. Upon encounter, one cat or both might give signals of discomfort such as flattening its tail or spitting
  37. 37. Avoidance strategy works best. Separate the two cats for a while. Keep repeating this “encounter” till signals of refusal wane out
  38. 38. If you wish to persuade somebody with your idea remember your are adding a cat (idea) to his head. The struggle of cats starts
  39. 39. Gradual acceptance Keep away your idea from the other person. Keep repeating that till signs of refusals disappear.
  40. 40. Living with a new person or a new idea is similar in that both need to accept the unfamiliar object to become familiar. So, what applies to a cat living with a cat also applies to a man sharing his mind with a new idea. All are accommodation processes
  41. 41. If your customer wants a blue suit then turn the blue light. If he wants it green then turn on the green light
  42. 42. The journey from Reject Persuade May benefit from the way cats move from rejection to accepting each other Accept
  43. 43. Great Addition from Jeff Washburn
  44. 44. The picture follows. Enjoy
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