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A Four-Pronged Approach to Study Comments on SlideShare

by Managing Partner at Phenomena Communications on Aug 20, 2010

  • 8,571 views

We use a four-pronged approach to analyze comments on the previous presentation "Comments on SlideShare: Their Mapping and Value-Added". The approaches are: 1- Timeline flow of comments 2) Clustering ...

We use a four-pronged approach to analyze comments on the previous presentation "Comments on SlideShare: Their Mapping and Value-Added". The approaches are: 1- Timeline flow of comments 2) Clustering of comments 3) Social network analysis of commentators and 4) The spiral growth of comments' structure. Initial comments and their value have a big effect on subsequent comments and activities.

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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Hello Mr. Dmitriy,

    You bring about two useful points that warrant further discussion:

    Point 1 Data mining of descriptive social data- I am happy you bring this point. One objective I had in mind when I published this presentation is to alert readers that there are affordable and easy-to-use software such as neuroxl that fulfill these needs
    Point 2 Cluster analyses and its growing importance- As if you read my mind as currently I am working on a new series of presentations entitled 'who is'? For example, who is creative? Who is a leader? Who is talented? Cluster analysis is the backbone of these series of presentations.

    Finally, I want to thank you for the great links you provided
    .
    3 years ago
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  • DmitriyNXL Dmitriy Khaykis, Manager at NeuroXL Hello Dr. Anani

    Considering the fact, that social media today is truly vast field of research, you provided a good example of how the vital information can be extracted out of such a common thing as comments with help of different approaches.
    In particular, interesting application of cluster analysis for categorizing comments and revealing dependencies between them. Recent social specialist’s publications show that it is a quickly developing and promising method for social media data mining:

    http://www.forbes.com/2010/07/26/cluster-analysis-predictions-technology-social-media.html
    http://mashable.com/2010/08/20/social-media-monitoring-tools-smarter/

    Looking forward to see your new presentations dedicated to social relations exploration.
    3 years ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Hello Richard,
    I forgot to add a comment on your statement, and I quote 'Assessing and representing ’quality’ is a bit trickier though... You have definitely given us a bit to think about, regarding how to establish an aggregate score for comments (based on number and quality)”. If you would check slide 8 you would find the weights of clusters, which might help you in your future endeavors.
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Bas,

    I totally agree and be ready for the next presentation. We benefited a lot from Richard's response and that has opened new venues of thinking.
    3 years ago
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  • projectshrink Bas de Baar, Story Wrangler at 12Twelve12 Hi all,

    Thanks for the great and insightful responses. Highly appreciated.

    I agree that the determination of 'value' or 'impact' or 'quality' of a comment can be highly subjective. 'Impact' is established after the fact in retrospect. The 'value' is based upon the impact the comment has on the evolution of the original content/concept/idea (meme if you want). It is reasoned from the perspective of the original author.

    This requires more thinking and writing :)
    3 years ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Hi Richard,

    Your response is greatly appreciated. Your software is a treasure to be mined.
    Your points are valid. Actually, time limit and sample size limit confined us to the analysis we explained. As you may have noticed the clusters of comments show the ’heavy weight’ comments. This sieving process would lead us to focus on impacting comments in the manner you explained.
    In our forthcoming presentations we shall dig deeper into your magnificent probing suggestions.
    Richard, rightly you state in your comment that “Assessing and representing ’quality’ is a bit trickier though... You have definitely given us a bit to think about, regarding how to establish an aggregate score for comments (based on number and quality)!”. The ability to find a way to do that will expand the use of Goalscape into visual decision-making. This opportunity is worth your effort.
    In fact, the options of expanding the use of Goalscape are numerous. The cycle of ads is awareness > interest >desire> action meaning we have a way of using Goalscape as a visual sales funnel. As you mentioned, the first-tier gauges interest (or, awareness and interest). If we add a funnel then we filter out the next stage to identify those with genuine desire and who are likely to take action and buy. May I suggest to you to apply that to potential customers of Goalscape.
    3 years ago
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  • Goalscorer Richard Parslow, Director at Goalscape Software Hi Ali

    Thanks very much for sending me the link.

    As well as reinforcing Goalscape's utility as a presentation tool, it's a very interesting use of the visual format. As I understand it the primary responses are shown as 'Level 1 subgoals', with subsequent comments in the same thread shown as nested subgoals at lower levels.

    You could use the Importance slider on Level 1 subgoals (first-tier comments) to show 'Interest' (ie the total number of responses it generates, including responses to responses). Right now that would require a manual calculation to determine the percentage; of course it will be automated when we implement a facility to toggle between percentages and 'absolute values'.

    Assessing and representing 'quality' is a bit trickier though... You have definitely given us a bit to think about, regarding how to establish an aggregate score for comments (based on number and quality)!
    3 years ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications George,
    I thank you for your honest evaluation. You pinpoint an excellent point on entertainment. No intention of taking this one out, but with only few comments available drawing too many conclusions would be unwise. The idea was to highlight ideas that received support or opened windows for new ones.
    I meant it to keep saying that tired minds need entertainment. I read entertaining presentations. These refresh my mind and keep it working.
    It is these responses, whether entertaining or serve other purposes that keep the dialogue continuing. Your response is a proof of that. Hopefully, we get enough responses to explore the dimension of entertainment fully
    .
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  • xiby Gorg Sciberras Wouldn't it be nice if all followers commented on member's show. It shows a sign of friendship and appreciation. , PENSIONER at My own sweet home OMG you have really dug deep into the subject matter and without much ado I much congratulate you on this elaborate presentation. You responded to my comments with fairness giving more weight to 2 issues, namely 'balanced feedback' and 'encouragement' but failing to pinpoint or refer to the issue of 'entertainment per se' . Notwithstanding that working in tandem can yield better work, many would prefer to go at it alone. They too have the right to exist and to partake in SlideShare's Community. I certainly would not welcome the tendency of creating a so called elite class of presenters or creators. If that happens we would have a common pattern of presentations and this would render the 'Community' dull and monotonous. 3 years ago
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  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications George,
    I have rewritten the whole presentation. Now, it downloads quickly
    3 years ago
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