HubShout Tracking<br />September 15, 2011<br />
Google Analytics<br />Referrals<br />Direct<br />Organic<br />PPC<br />Social Media<br />Website<br />Google Analytics<br ...
Google Analytics<br />We pull in daily information from Google Analytics<br />Total visitors<br />Visitors by sourceand me...
Call Tracking<br />3 components to Call Tracking<br />Tracking Phone Numbers<br />Integration to show calls<br />Phone Tra...
Web to Lead/List<br />Show lead information in dashboard and monthly reports<br />Shows actual lead information with abili...
Social Media Monitoring<br />Setup search query<br />We check for mentions of those keywords on socialmedia sites<br />Pla...
PPC Conversion Tracking<br />Conversion information on the PPC tab uses conversion data from paid search feeds (Adwords an...
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Tracking with HubShout

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This presentation includes an overview of how to track actions on websites. It also specifically covers how HubShout can help you bring together this web tracking in one place.

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Tracking with HubShout

  1. 1. HubShout Tracking<br />September 15, 2011<br />
  2. 2. Google Analytics<br />Referrals<br />Direct<br />Organic<br />PPC<br />Social Media<br />Website<br />Google Analytics<br />Social Media Monitoring<br />Web to List<br />Call Tracking<br />PPC Conv Tracking<br />Web to Lead<br />PPC Conv Tracking<br />
  3. 3. Google Analytics<br />We pull in daily information from Google Analytics<br />Total visitors<br />Visitors by sourceand medium<br />Keywords<br />Data is used on:<br />Home<br />Total visits by month<br />Non-branded organic visits<br />SEO<br />Organic visits by month<br />Traffic<br />
  4. 4. Call Tracking<br />3 components to Call Tracking<br />Tracking Phone Numbers<br />Integration to show calls<br />Phone Tracking Script<br />
  5. 5. Web to Lead/List<br />Show lead information in dashboard and monthly reports<br />Shows actual lead information with ability to categorize source and status (active / inactive)<br />Add leads to a email list or create a short form to allow people to directly subscribe to a list<br />
  6. 6. Social Media Monitoring<br />Setup search query<br />We check for mentions of those keywords on socialmedia sites<br />Placed on dashboard andmonthly report<br />
  7. 7. PPC Conversion Tracking<br />Conversion information on the PPC tab uses conversion data from paid search feeds (Adwords and Adcenter)<br />Separate from Google Analytics although in some cases you can link Adwords and Analytics<br />Conversion tracking should only be placed on goal pages (unlike analytics which goes on all pages)<br />

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