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Sales webinar

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Transcript

  • 1. Selling SEO: The Webinar February 10, 2011
  • 2. The FunnelLead Generation Website Follow-up CRM Call to Action Demo Proposal Close
  • 3. Lead Generation – First 10 Clients• Personal Network – First 10 Follow the 4-3-2-1 rule for referrals. Make four – Newsletter/Emails calls a day, write three notes a week, hold two – Lunches meetings a week, attend one event a week – Networking Events HubShout Tools • Monthly Newsletter Content – Copy and send to your prospects • Email Marketing Platform – Use it to create and send a monthly newsletter
  • 4. Lead Generation – Beyond 10• Search Engine Optimization – Industry Niche (car dealer seo – 260) – Geographic Niche (atlanta seo firm - 260)• Partnerships – Agencies / Associations / Etc..• Conferences – Expensive but can work• Cold Calling – Brutal but can work• Paid Search – Low conversion• Lead Generation Services – Lots of junk HubShout Tools • Monthly Newsletter Content – Copy and send to your prospects • Email Marketing Platform – Use it to create and send a monthly newsletter
  • 5. Web Presence• Do you practice what you preach? – Attractive site – Rankings – Strong call to action – Track conversions – Blog HubShout Tools • Have a link building campaign for your website (shameless plug) • Track leads / phone calls in HubShout
  • 6. Call to Action• What we use – Demo of dashboard – Example clients (you all have access to VetHubs.com) – Whitepapers / Guides / Videos• What we tried (and didn’t work) – Free month trial – Online marketing assessment HubShout Tools • Demo your private labeled portal
  • 7. The Demo
  • 8. The Proposal• Recap – You’ve got a lead, they have read your website, they have seen a demo, they are impressed – Proposal should give 1-2 options on pricing • Compete with the top players price • A smaller initial 90-120 day test• Proposal Components – Stock proposal components – Custom introduction defining their opportunity – Basic keyword research – Pricing HubShout Tools • Template Proposals
  • 9. The Proposal
  • 10. Follow through - CRM• Track everything – Sales notes – Follow-ups• Manage your lead pipeline and have a weekly sales call HubShout Tools • HubShout as your CRM (included with your portal setup)
  • 11. The Close• Find reasons to stay in touch – Newsletter – Trends of competitors online• When you do close – Have the client sign a contract – Clearly layout payment terms and expectations

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