SEO Phases• Step 1 – Keyword selection – Research and select the keywords that your audience is searching • Third party historical search information • Google Analytics • Competitors – See Keyword Research Webinar• Step 2 – Campaign execution and measurement – Onsite Updates – 30% of site ability to rank • Necessary but not sufficient – Link Building – 70% of site ability to rank • See Demo Webinar
SEO Factors• Natural search placement is a function of: – Links – find other sites with relevant content that the search engines rank highly and pursue links from those sites to your sites with relevant anchor text. – (Onsite) Page content – identify your keyword phrases (e.g., mutual funds) and include content on the pages that is relevant to those keywords. – (Onsite) Page optimization – making it easy for search engines to read your content and follow the navigation of your site. This includes using hidden search engine tags to make the site more easy to follow. – Domain Authority / Age – a combination of age of domain, links to the domain, size of site and other Google/Yahoo factors.
Where to Place Keywords One-time Updates • In the title tag once, and possibly twice (or as a variation) if it makes sense and sounds good (subjective, but necessary) • Once in the header tag (H1) of the page • At least three times in the body copy on the page (sometimes a few more times if theres a lot of text content) • Once in the URL • At least once (sometimes 2X when it makes sense) in the meta description tag Ongoing • Monthly blogging or article posts should follow conventions above • Select a keyword as target for new content • We recommend adding new content weekly to keep search engines returning
Things to ConsiderDon’t forget to think of Title and Description as ad copy inaddition to SEO keyword opportunity. Best to keep title to60 characters and description to under 160.
SEO for CMS Platforms• Wordpress – All in One SEO – title / meta – Redirection – 301 redirections• Joomla – SH404SEF plugin – title / meta / redirections
More HubShout Contenthttp://hubshout.com/?p=Keyword&Keyword=onsite-seo
Tools Used Today• SEOQuake - Utility to quickly see key SEO factors www.seoquake.com• Google Keyword Tool - Free tool for generating keyword ideas adwords.google.com/select/KeywordToolExternal• Check site index – search in google “site:domain.com”• Keyword tracking – contact firstname.lastname@example.org for free keyword tracker.