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Local SEO Webinar

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Webinar to HubShout resellers about important Local SEO factors and how the HubShout local seo program helps you business optimize its presence in local search.

Webinar to HubShout resellers about important Local SEO factors and how the HubShout local seo program helps you business optimize its presence in local search.

Published in: Business, Technology

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  • 1. What is Local SEO? A type of online marketing that helps businesses increase search engine traffic based on map placement for geographic related keywords. While there is some similarity between tactics used for general SEO versus Local SEO, the local algorithm for ranking is different from the general search algorithm.
  • 2. Example Map View
  • 3. Google Organic View
  • 4. Google+ Local
  • 5. Why Local SEO? For client – Low hanging fruit for establishing presence on competitive phrases  Leverage Google maps presence in search results with local intent  Rich text snippets that include Google+ information For reseller – Gateway product to get your foot in the door for other services  Low cost initial service  Build relationship with customer that can lead to web dev, seo, ppc, email, social media etc..
  • 6. Process OverviewClaim & Enhance Core Build Authority with Offers and ReviewsListings Citations • Keep content fresh• Verify • Local SEO Onsite Updates • Review badges for website• Complete Data • Identify and claim citations & email requests• Photos & Videos • Links also help build• Monitor for duplicates authority
  • 7. Month by Month OverviewMonth Summary of Tasks1 • Verify and complete profiles on Google, Yahoo and Bing. • Facilitate verification with client. • Setup review badges and emails2 • Onsite audit for Local SEO factors • Claim tier 1 directory citations • Reviews and local status update3 • Research competitor citations and build list for future months • Claim citations from master list • Reviews and local status updates4 • Create and post slide show video for profiles • Claim citations from master list • Reviews and local status updates • Extra videos can be purchased from the program5 • Research competitor citations and build list for future months • Claim citations from master list • Reviews and local status updates6 Repeat process
  • 8. Workflow Driven
  • 9. Password Vault All passwords for account stored in campaign details
  • 10. Review Pending Client Verification has been the #1 failure point in Local SEO Review Pending – Client feature allows us to track verification compliance with the reseller and end customer