Keyword research webinar 10 2011
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Keyword research webinar 10 2011

on

  • 204 views

 

Statistics

Views

Total Views
204
Views on SlideShare
204
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Keyword research webinar 10 2011 Presentation Transcript

  • 1. Keyword Research Goal: find keywords that have adequate monthly searches and are not overly competitive  Monthly searches = monthly exact searches provided by Google via Adwords Keyword Tool (higher is better)  Competition = number of pages on the web with that exact phrase (lower is better)
  • 2. Keyword Ideas Four sources:  Adwords Keyword Tool  HubShout Webgrader  Current rankings  Competitor rankings  Advertising campaigns  Google Analytics  Look for keywords and check rankings
  • 3. Worksheet
  • 4. Tips for Keywords Look for low hanging fruit – Page 2 rankings are much easier to get to Page 1 than starting from scratch When searching local keywords, use larger cities to find popular constructs (e.g., [city name] [service] or [service] [city name]) Always check the relevance. Are the people searching on the keyword looking for the product? If not, don’t waste your time.