Keyword Research Goal: find keywords that have adequate monthly searches and are not overly competitive Monthly searches = monthly exact searches provided by Google via Adwords Keyword Tool (higher is better) Competition = number of pages on the web with that exact phrase (lower is better)
Keyword Ideas Four sources: Adwords Keyword Tool HubShout Webgrader Current rankings Competitor rankings Advertising campaigns Google Analytics Look for keywords and check rankings
Tips for Keywords Look for low hanging fruit – Page 2 rankings are much easier to get to Page 1 than starting from scratch When searching local keywords, use larger cities to find popular constructs (e.g., [city name] [service] or [service] [city name]) Always check the relevance. Are the people searching on the keyword looking for the product? If not, don’t waste your time.
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