Keyword Research Goal: find keywords that  have adequate monthly  searches and are not overly  competitive   Monthly sea...
Keyword Ideas Four sources:  Adwords Keyword Tool  HubShout Webgrader    Current rankings    Competitor rankings  Ad...
Worksheet
Tips for Keywords Look for low hanging fruit – Page 2 rankings are  much easier to get to Page 1 than starting from  scra...
Keyword research webinar 10 2011
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Keyword research webinar 10 2011

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Keyword research webinar 10 2011

  1. 1. Keyword Research Goal: find keywords that have adequate monthly searches and are not overly competitive  Monthly searches = monthly exact searches provided by Google via Adwords Keyword Tool (higher is better)  Competition = number of pages on the web with that exact phrase (lower is better)
  2. 2. Keyword Ideas Four sources:  Adwords Keyword Tool  HubShout Webgrader  Current rankings  Competitor rankings  Advertising campaigns  Google Analytics  Look for keywords and check rankings
  3. 3. Worksheet
  4. 4. Tips for Keywords Look for low hanging fruit – Page 2 rankings are much easier to get to Page 1 than starting from scratch When searching local keywords, use larger cities to find popular constructs (e.g., [city name] [service] or [service] [city name]) Always check the relevance. Are the people searching on the keyword looking for the product? If not, don’t waste your time.
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