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Hubshout ppc 2 2012
 

Hubshout ppc 2 2012

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    Hubshout ppc 2 2012 Hubshout ppc 2 2012 Presentation Transcript

    • What is PPC? Google wants to make PPC simple but keeps adding complexity
    • Current Engagement Maximize qualified visitors to website using Google Adwords Paid Search  Qualified visitor = a person who spends at least 60 seconds on your website Track mobile phone calls using call tracking numbers Track website conversions for lead contact forms Recent account updates:  Dionne, if there is anything you have been focused on recently add a bullet or two
    • Overall Stats Table showing total impressions, clicks Top keywords
    • Website ActionsGoal Sep Oct Nov Dec Jan Feb> 60 secs onsiteNew Inv.Used Inv.Contact FormPhone CallTotal Actions
    • Social Media Tools Include some screenshots of social tab from dashboard
    • Reporting Include a screeshot of beth’s portal and a thumbnail of the monthly report.
    • Opportunities Paid Media Opportunities  Add retargeting campaign so that we can show display ads to people who have visited your website  Consider display advertising using the Google Content Network  Facebook Paid Advertising  Link Google+ profile to pay per click campaign Email Nurture Programs  Send targeted auto-responder programs for brand/model/audience on reasons to buy a car from Fair Oaks  Provides air cover for sales team Social Media Management  Programed updates to Facebook/Twitter and other social media outlets.