What is PPC? Google wants to make PPC simple but keeps adding complexity
Current Engagement Maximize qualified visitors to website using Google Adwords Paid Search Qualified visitor = a person who spends at least 60 seconds on your website Track mobile phone calls using call tracking numbers Track website conversions for lead contact forms Recent account updates: Dionne, if there is anything you have been focused on recently add a bullet or two
Overall Stats Table showing total impressions, clicks Top keywords
Website ActionsGoal Sep Oct Nov Dec Jan Feb> 60 secs onsiteNew Inv.Used Inv.Contact FormPhone CallTotal Actions
Social Media Tools Include some screenshots of social tab from dashboard
Reporting Include a screeshot of beth’s portal and a thumbnail of the monthly report.
Opportunities Paid Media Opportunities Add retargeting campaign so that we can show display ads to people who have visited your website Consider display advertising using the Google Content Network Facebook Paid Advertising Link Google+ profile to pay per click campaign Email Nurture Programs Send targeted auto-responder programs for brand/model/audience on reasons to buy a car from Fair Oaks Provides air cover for sales team Social Media Management Programed updates to Facebook/Twitter and other social media outlets.