Hello, Friends
@HUB
Introduction
Free & Convenient

Free Messages

Group Chat

Free Calls

Other Features

share photos, videos,
audio messages, and
locati...
World's Fastest Growing Service
1,096 days

399 days

million
50

1,325 days

Time to reach 50 million

40

30

20

10

0
...
200million
user
s

150
100
(2013.1.18)

0 (2011.6)

10

50

(2013.7.21)
260,000,000
USERS WORLDWIDE, OCTOBER 1, 2013
460%
GROWTH RATE
1Hour

63,000
NEW USERS
Over 230 Million users around the world!
Over 230 countries worldwide!
No.1 in 55 regions!
Japan

48million
Thailand

18million
Taiwan

17million
Spain

15million
Messages

7billio
n
Daily
Stickers

1billio
n
Daily
Growth in number of
messages sent

440%
Growth in number of
calls made

912%
Why is LINE loved
All over the world?
More
Fun & Rich
Communication

More
Localization
FUN Communication - Stickers
LINE Stickers = NEW WAY OF COMMUNICATION

:(

BEFORE
LINE Stickers = NEW WAY OF COMMUNICATION

NOW
LINE Sticker =
New Common Language
LINE
Rich Communication
1. Family Apps
LINE Camera
Versatile but easy-to-use Camera
with great editing features
Family Apps

LINE Camera

50,000,000DLS

LINE Card

13,000,000DLS

LINE Brush

8,000,000DLS
52

No. of LINE Family
Apps
(including Games)
290,000,000

DLS

Total Downloads of LINE Family Apps
(including Games, July
2013)
LINE
Rich Communication
2. Social
Home and
Timeline
Timeline
Monthly Unique User
Global

330%

73M
22M

75M
LINE = SOCIAL PLATFORM
Business
Model
Four Type of
Business Models

1

2

3

4

In-app Purchase
LINE Stickers

In-app Purchase
LINE Family &
Game apps

Official...
75 million €
Line’s Total Revenue
2Q 2013 (Apr - Jun)
LINE’s
Total Revenue €

3,257%

75M

2.3M
Type1

In-app Purchases
Through LINE- Stickers

©‘76’,13 SANRIO APPR.NO.S541752

©Fujiko-Pro
8 million €
Monthly Sticker Sales
July 2013
Type2

In-app Purchases
Through LINE Family & Game apps
24 million €
Monthly Revenue
July 2013
Top Publishers by Monthly Revenue
Excluding Games

iOS June 2013
Top Publishers by Monthly Revenue
Excluding Games

Google Play June 2013
Type3

B2B Marketing Solutions
_ official accounts & sponsored stickers

Sponsored stickers
Over 100 brands / compaines
Have joined LINE
Marketing within a year!
Global Strategy
8
Global

: 2
Japan
LINE
Localization Strategy

Local
Contents

Language
Support

Partnership
With Local
Partners

More Benefits to
Local User...
Spain Case
LINE
Official Accounts

Coca Cola

Barcelona´s city council

Have become the biggest SNS
in Spain 875K “subscribers”

Firs...
LINE
Official Accounts
LINE
Official Accounts

12 Million
Registered users in 3 days
LINE
Local Stickers

Nadal
Next Step
300 million users
within 2013!
'LINE' as a
Universal Language
Merci
Beaucoup

!
Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
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Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

798

Published on

HUBFORUM PARIS 2013
Panel : Social Trends 2014 - Showcase
Intervenant : Sunny YoungEun Kim - Head of Business Development - Line

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

  1. 1. Hello, Friends @HUB
  2. 2. Introduction
  3. 3. Free & Convenient Free Messages Group Chat Free Calls Other Features share photos, videos, audio messages, and location
  4. 4. World's Fastest Growing Service 1,096 days 399 days million 50 1,325 days Time to reach 50 million 40 30 20 10 0 250 500 750 1000 1250 1500 days
  5. 5. 200million user s 150 100 (2013.1.18) 0 (2011.6) 10 50 (2013.7.21)
  6. 6. 260,000,000 USERS WORLDWIDE, OCTOBER 1, 2013
  7. 7. 460% GROWTH RATE
  8. 8. 1Hour 63,000 NEW USERS
  9. 9. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 55 regions!
  10. 10. Japan 48million
  11. 11. Thailand 18million
  12. 12. Taiwan 17million
  13. 13. Spain 15million
  14. 14. Messages 7billio n Daily
  15. 15. Stickers 1billio n Daily
  16. 16. Growth in number of messages sent 440%
  17. 17. Growth in number of calls made 912%
  18. 18. Why is LINE loved All over the world?
  19. 19. More Fun & Rich Communication More Localization
  20. 20. FUN Communication - Stickers
  21. 21. LINE Stickers = NEW WAY OF COMMUNICATION :(  BEFORE
  22. 22. LINE Stickers = NEW WAY OF COMMUNICATION NOW
  23. 23. LINE Sticker = New Common Language
  24. 24. LINE Rich Communication 1. Family Apps
  25. 25. LINE Camera Versatile but easy-to-use Camera with great editing features
  26. 26. Family Apps LINE Camera 50,000,000DLS LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  27. 27. 52 No. of LINE Family Apps (including Games)
  28. 28. 290,000,000 DLS Total Downloads of LINE Family Apps (including Games, July 2013)
  29. 29. LINE Rich Communication 2. Social
  30. 30. Home and Timeline
  31. 31. Timeline Monthly Unique User Global 330% 73M 22M 75M
  32. 32. LINE = SOCIAL PLATFORM
  33. 33. Business Model
  34. 34. Four Type of Business Models 1 2 3 4 In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising B2C B2B
  35. 35. 75 million € Line’s Total Revenue 2Q 2013 (Apr - Jun)
  36. 36. LINE’s Total Revenue € 3,257% 75M 2.3M
  37. 37. Type1 In-app Purchases Through LINE- Stickers ©‘76’,13 SANRIO APPR.NO.S541752 ©Fujiko-Pro
  38. 38. 8 million € Monthly Sticker Sales July 2013
  39. 39. Type2 In-app Purchases Through LINE Family & Game apps
  40. 40. 24 million € Monthly Revenue July 2013
  41. 41. Top Publishers by Monthly Revenue Excluding Games iOS June 2013
  42. 42. Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
  43. 43. Type3 B2B Marketing Solutions _ official accounts & sponsored stickers Sponsored stickers
  44. 44. Over 100 brands / compaines Have joined LINE Marketing within a year!
  45. 45. Global Strategy
  46. 46. 8 Global : 2 Japan
  47. 47. LINE Localization Strategy Local Contents Language Support Partnership With Local Partners More Benefits to Local Users Local Office
  48. 48. Spain Case
  49. 49. LINE Official Accounts Coca Cola Barcelona´s city council Have become the biggest SNS in Spain 875K “subscribers” First public institution in Spain to use Line as an official communication channel
  50. 50. LINE Official Accounts
  51. 51. LINE Official Accounts 12 Million Registered users in 3 days
  52. 52. LINE Local Stickers Nadal
  53. 53. Next Step
  54. 54. 300 million users within 2013!
  55. 55. 'LINE' as a Universal Language
  56. 56. Merci Beaucoup !

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