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Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
 

Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 ...

HUBFORUM PARIS 2013
Panel : Social Trends 2014 - Showcase
Intervenant : Sunny YoungEun Kim - Head of Business Development - Line

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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    Sunny YoungEun Kim - Line - HUBFORUM Paris 2013 Sunny YoungEun Kim - Line - HUBFORUM Paris 2013 Presentation Transcript

    • Hello, Friends @HUB
    • Introduction
    • Free & Convenient Free Messages Group Chat Free Calls Other Features share photos, videos, audio messages, and location
    • World's Fastest Growing Service 1,096 days 399 days million 50 1,325 days Time to reach 50 million 40 30 20 10 0 250 500 750 1000 1250 1500 days
    • 200million user s 150 100 (2013.1.18) 0 (2011.6) 10 50 (2013.7.21)
    • 260,000,000 USERS WORLDWIDE, OCTOBER 1, 2013
    • 460% GROWTH RATE
    • 1Hour 63,000 NEW USERS
    • Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 55 regions!
    • Japan 48million
    • Thailand 18million
    • Taiwan 17million
    • Spain 15million
    • Messages 7billio n Daily
    • Stickers 1billio n Daily
    • Growth in number of messages sent 440%
    • Growth in number of calls made 912%
    • Why is LINE loved All over the world?
    • More Fun & Rich Communication More Localization
    • FUN Communication - Stickers
    • LINE Stickers = NEW WAY OF COMMUNICATION :(  BEFORE
    • LINE Stickers = NEW WAY OF COMMUNICATION NOW
    • LINE Sticker = New Common Language
    • LINE Rich Communication 1. Family Apps
    • LINE Camera Versatile but easy-to-use Camera with great editing features
    • Family Apps LINE Camera 50,000,000DLS LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
    • 52 No. of LINE Family Apps (including Games)
    • 290,000,000 DLS Total Downloads of LINE Family Apps (including Games, July 2013)
    • LINE Rich Communication 2. Social
    • Home and Timeline
    • Timeline Monthly Unique User Global 330% 73M 22M 75M
    • LINE = SOCIAL PLATFORM
    • Business Model
    • Four Type of Business Models 1 2 3 4 In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising B2C B2B
    • 75 million € Line’s Total Revenue 2Q 2013 (Apr - Jun)
    • LINE’s Total Revenue € 3,257% 75M 2.3M
    • Type1 In-app Purchases Through LINE- Stickers ©‘76’,13 SANRIO APPR.NO.S541752 ©Fujiko-Pro
    • 8 million € Monthly Sticker Sales July 2013
    • Type2 In-app Purchases Through LINE Family & Game apps
    • 24 million € Monthly Revenue July 2013
    • Top Publishers by Monthly Revenue Excluding Games iOS June 2013
    • Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
    • Type3 B2B Marketing Solutions _ official accounts & sponsored stickers Sponsored stickers
    • Over 100 brands / compaines Have joined LINE Marketing within a year!
    • Global Strategy
    • 8 Global : 2 Japan
    • LINE Localization Strategy Local Contents Language Support Partnership With Local Partners More Benefits to Local Users Local Office
    • Spain Case
    • LINE Official Accounts Coca Cola Barcelona´s city council Have become the biggest SNS in Spain 875K “subscribers” First public institution in Spain to use Line as an official communication channel
    • LINE Official Accounts
    • LINE Official Accounts 12 Million Registered users in 3 days
    • LINE Local Stickers Nadal
    • Next Step
    • 300 million users within 2013!
    • 'LINE' as a Universal Language
    • Merci Beaucoup !