Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013
Panel : Social Trends 2014 - Showcase
Intervenant : Sunny YoungEun Kim - Head of Business Development - Line

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

  1. 1. Hello, Friends @HUB
  2. 2. Introduction
  3. 3. Free & Convenient Free Messages Group Chat Free Calls Other Features share photos, videos, audio messages, and location
  4. 4. World's Fastest Growing Service 1,096 days 399 days million 50 1,325 days Time to reach 50 million 40 30 20 10 0 250 500 750 1000 1250 1500 days
  5. 5. 200million user s 150 100 (2013.1.18) 0 (2011.6) 10 50 (2013.7.21)
  6. 6. 260,000,000 USERS WORLDWIDE, OCTOBER 1, 2013
  7. 7. 460% GROWTH RATE
  8. 8. 1Hour 63,000 NEW USERS
  9. 9. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 55 regions!
  10. 10. Japan 48million
  11. 11. Thailand 18million
  12. 12. Taiwan 17million
  13. 13. Spain 15million
  14. 14. Messages 7billio n Daily
  15. 15. Stickers 1billio n Daily
  16. 16. Growth in number of messages sent 440%
  17. 17. Growth in number of calls made 912%
  18. 18. Why is LINE loved All over the world?
  19. 19. More Fun & Rich Communication More Localization
  20. 20. FUN Communication - Stickers
  21. 21. LINE Stickers = NEW WAY OF COMMUNICATION :(  BEFORE
  22. 22. LINE Stickers = NEW WAY OF COMMUNICATION NOW
  23. 23. LINE Sticker = New Common Language
  24. 24. LINE Rich Communication 1. Family Apps
  25. 25. LINE Camera Versatile but easy-to-use Camera with great editing features
  26. 26. Family Apps LINE Camera 50,000,000DLS LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  27. 27. 52 No. of LINE Family Apps (including Games)
  28. 28. 290,000,000 DLS Total Downloads of LINE Family Apps (including Games, July 2013)
  29. 29. LINE Rich Communication 2. Social
  30. 30. Home and Timeline
  31. 31. Timeline Monthly Unique User Global 330% 73M 22M 75M
  32. 32. LINE = SOCIAL PLATFORM
  33. 33. Business Model
  34. 34. Four Type of Business Models 1 2 3 4 In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising B2C B2B
  35. 35. 75 million € Line’s Total Revenue 2Q 2013 (Apr - Jun)
  36. 36. LINE’s Total Revenue € 3,257% 75M 2.3M
  37. 37. Type1 In-app Purchases Through LINE- Stickers ©‘76’,13 SANRIO APPR.NO.S541752 ©Fujiko-Pro
  38. 38. 8 million € Monthly Sticker Sales July 2013
  39. 39. Type2 In-app Purchases Through LINE Family & Game apps
  40. 40. 24 million € Monthly Revenue July 2013
  41. 41. Top Publishers by Monthly Revenue Excluding Games iOS June 2013
  42. 42. Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
  43. 43. Type3 B2B Marketing Solutions _ official accounts & sponsored stickers Sponsored stickers
  44. 44. Over 100 brands / compaines Have joined LINE Marketing within a year!
  45. 45. Global Strategy
  46. 46. 8 Global : 2 Japan
  47. 47. LINE Localization Strategy Local Contents Language Support Partnership With Local Partners More Benefits to Local Users Local Office
  48. 48. Spain Case
  49. 49. LINE Official Accounts Coca Cola Barcelona´s city council Have become the biggest SNS in Spain 875K “subscribers” First public institution in Spain to use Line as an official communication channel
  50. 50. LINE Official Accounts
  51. 51. LINE Official Accounts 12 Million Registered users in 3 days
  52. 52. LINE Local Stickers Nadal
  53. 53. Next Step
  54. 54. 300 million users within 2013!
  55. 55. 'LINE' as a Universal Language
  56. 56. Merci Beaucoup !

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