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Sunny YoungEun Kim - Line - HUBFORUM Paris 2013
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Sunny YoungEun Kim - Line - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 ...

HUBFORUM PARIS 2013
Panel : Social Trends 2014 - Showcase
Intervenant : Sunny YoungEun Kim - Head of Business Development - Line

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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Sunny YoungEun Kim - Line - HUBFORUM Paris 2013 Sunny YoungEun Kim - Line - HUBFORUM Paris 2013 Presentation Transcript

  • Hello, Friends @HUB
  • Introduction
  • Free & Convenient Free Messages Group Chat Free Calls Other Features share photos, videos, audio messages, and location
  • World's Fastest Growing Service 1,096 days 399 days million 50 1,325 days Time to reach 50 million 40 30 20 10 0 250 500 750 1000 1250 1500 days
  • 200million user s 150 100 (2013.1.18) 0 (2011.6) 10 50 (2013.7.21)
  • 260,000,000 USERS WORLDWIDE, OCTOBER 1, 2013
  • 460% GROWTH RATE
  • 1Hour 63,000 NEW USERS
  • Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 55 regions!
  • Japan 48million
  • Thailand 18million
  • Taiwan 17million
  • Spain 15million
  • Messages 7billio n Daily
  • Stickers 1billio n Daily
  • Growth in number of messages sent 440%
  • Growth in number of calls made 912%
  • Why is LINE loved All over the world?
  • More Fun & Rich Communication More Localization
  • FUN Communication - Stickers
  • LINE Stickers = NEW WAY OF COMMUNICATION :(  BEFORE
  • LINE Stickers = NEW WAY OF COMMUNICATION NOW
  • LINE Sticker = New Common Language
  • LINE Rich Communication 1. Family Apps
  • LINE Camera Versatile but easy-to-use Camera with great editing features
  • Family Apps LINE Camera 50,000,000DLS LINE Card 13,000,000DLS LINE Brush 8,000,000DLS
  • 52 No. of LINE Family Apps (including Games)
  • 290,000,000 DLS Total Downloads of LINE Family Apps (including Games, July 2013)
  • LINE Rich Communication 2. Social
  • Home and Timeline
  • Timeline Monthly Unique User Global 330% 73M 22M 75M
  • LINE = SOCIAL PLATFORM
  • Business Model
  • Four Type of Business Models 1 2 3 4 In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising B2C B2B
  • 75 million € Line’s Total Revenue 2Q 2013 (Apr - Jun)
  • LINE’s Total Revenue € 3,257% 75M 2.3M
  • Type1 In-app Purchases Through LINE- Stickers ©‘76’,13 SANRIO APPR.NO.S541752 ©Fujiko-Pro
  • 8 million € Monthly Sticker Sales July 2013
  • Type2 In-app Purchases Through LINE Family & Game apps
  • 24 million € Monthly Revenue July 2013
  • Top Publishers by Monthly Revenue Excluding Games iOS June 2013
  • Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
  • Type3 B2B Marketing Solutions _ official accounts & sponsored stickers Sponsored stickers
  • Over 100 brands / compaines Have joined LINE Marketing within a year!
  • Global Strategy
  • 8 Global : 2 Japan
  • LINE Localization Strategy Local Contents Language Support Partnership With Local Partners More Benefits to Local Users Local Office
  • Spain Case
  • LINE Official Accounts Coca Cola Barcelona´s city council Have become the biggest SNS in Spain 875K “subscribers” First public institution in Spain to use Line as an official communication channel
  • LINE Official Accounts
  • LINE Official Accounts 12 Million Registered users in 3 days
  • LINE Local Stickers Nadal
  • Next Step
  • 300 million users within 2013!
  • 'LINE' as a Universal Language
  • Merci Beaucoup !