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Natalie Rastoin - OgilvyRED Conseil Ogilvy France - HUBFORUM Paris 2013

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Natalie Rastoin - OgilvyRED Conseil Ogilvy France - HUBFORUM Paris 2013

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HUBFORUM PARIS 2013 ...

HUBFORUM PARIS 2013
Session : Agency Masterclass
Intervenant : Natalie Rastoin - DG Ogilvy France & Présidente - OgilvyRED Conseil Ogilvy France

http://www.hubforum.com/paris/2013/
www.hubinstitute.com

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  • 1. BONJOUR !
  • 2. « Nous avons vécu l’expérience, Mais nous n’avons pas saisi la signification Et l’approche de la signification Nous restitue l’expérience Sous une forme différente » T.S. Eliot
  • 3. Vers la société techno-villageoise? –51% des possesseurs de smartphones font des recherches tous les jours –88% font des recherches locales (Google 2013)
  • 4. * Source SRI - Observatoire de l’e-publicité, édition juillet 2013
  • 5. The CMO thinks Emotional Connections The CMO thinks Society first The CMO thinks Big Ideas The CMO thinks Front-office The CMO thinks Quality The CMO thinks Opex when the CIO thinks Functionality when the CIO thinks Technology first when the CIO thinks Detail when the CIO thinks Back-office when the CIO thinks Efficiency when the CIO thinks Capex
  • 6. Merci !
  • 7. Merci !